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Nabila Athifa Wediana
Universitas Negeri Surabaya

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A Modeling in the Theft Recidivists from the Perspective of Bandura Nabila Athifa Wediana; Ira Darmawanti
Character Jurnal Penelitian Psikologi Vol. 10 No. 1 (2023): Character: Jurnal Penelitian Psikologi
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/cjpp.v10i1.53367

Abstract

A high number of criminal theft phenomena in Indonesia are carried out by recidivists. Recidivism is the repetition of the same crime which causes the individual to return to being a prisoner within a certain period of time. Based on the preliminary study it was found that the perpetrator learned this theft from the closest person in his environment. This study aims to examine the process of the formation of repeated theft criminal behavior associated with modeling from the perspective of Bandura and the influencing factors. The research method used is a qualitative case study approach. Data was collected by means of semi-structured interviews with three participants and a thematic analysis was carried out. This study found that there is a pattern of learning theft behavior in recidivists, namely (1) attention process, the individual is interested in the theft after directly seeing the theft process being carried out (2)retention process, the strategy and criminal methods of theft are stored in the form of verbal and visual coding ( 3) motoric production, starting to try because of cooperation until they become used to it (4) motivational process, the behavior is maintained because stealing is considered a way to easily achieve needs. The ease with which criminal behavior is found in the surrounding environment and accepted becomes an external factor, while internal factors are low self-esteem, low self-control, and a long criminal history. The results of the analysis also show that this behavior is imitated and maintained by recidivists by considering rewards. Key word : Modelling, Theft recidivism, Bandura's perspective
An Overview of Attractive Marketing Content on Tiktok App Users Nabila Athifa Wediana; Firosa Amalia Zain; Cindy Trisna Anggraini
International Conference on Psychology and Education (ICPE) Vol. 1 No. 1 (2023): Proceedings of The International Conference on Psychology and Education (ICPE)
Publisher : Department of Psychology, Faculty of Education, Universitas Negeri Surabaya

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Abstract

Content marketing is one of the media or marketing strategies to share content containing persuasive information about a product with consumers. The purpose of this study is to examine how marketing content is attractive to users of one of the most popular applications in use, namely Tiktok. This research was conducted using a qualitative approach, namely case studies and analyzed by thematic analysis to specifically identify patterns from the available data sets through the depiction of patterns from the content marketing phenomenon on Tiktok. Data collection was done by interview, observation, and FGD. The participants of this study were 10 people, with the criteria of having an interest in marketing content and making product purchases on Tiktok. From the results of data analysis, the authors found that users of the Tik Tok application had an interest in the marketing content presented. In an effort to improve marketing strategy, producers need to pay attention to supporting factors such as presenting attractive marketing content by paying attention to the aspect of observing marketing content, contributing factors, and decision making by consumers.