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Cindy Trisna Anggraini
Universitas Negeri Surabaya
Education Public Health Social Sciences

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Hubungan antara Work Engagement dan Knowledge Sharing Behavior dengan Readiness to Change pada Karyawan Cindy Trisna Anggraini; Meita Santi Budiani
Character Jurnal Penelitian Psikologi Vol. 10 No. 1 (2023): Character: Jurnal Penelitian Psikologi
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/cjpp.v10i1.53848

Abstract

Penelitian ini bertujuan untuk mengetahui hubungan antara work engagement dan knowledge sharing behavior dengan readiness to change pada karyawan PT Pelabuhan Indonesia (Persero) Regional 3. Metode penelitian yang digunakan pada penelitian ini adalah kuantitatif. Teknik pengambilan data menggunakan teknik sampling jenuh dengan kriteria subjek karyawan organik perusahaan dan minimal masa kerja 1 tahun. Total sampel terdiri dari 120 responden, dengan rincian 30 sebagai subjek try out kemudian 90 sebagai subjek penelitian. Teknik analisis data menggunakan analisis regresi linier berganda dengan bantuan software IBM SPSS 25 for windows. Hasil penelitian menunjukkan bahwa ada hubungan yang positif dan signifikan antara work engagement dengan readiness to change dengan korelasi sebesar 0,718, ada hubungan yang positif signifikan antara knowledge sharing behavior dengan readiness to change dengan korelasi sebesar 0,634, dan terdapat hubungan antara work engagement dan knowledge sharing behavior dengan readiness to change dengan koefisien determinasi sebesar 0,551 atau 55,1%. Penelitian ini menunjukkan hasil adanya hubungan yang positif dan signifikan antara work engagement dan knowledge shairng behavior dengan readiness to change pada karyawan PT Pelabuhan Indonesia (Persero) Regional 3.
An Overview of Attractive Marketing Content on Tiktok App Users Nabila Athifa Wediana; Firosa Amalia Zain; Cindy Trisna Anggraini
International Conference on Psychology and Education (ICPE) Vol. 1 No. 1 (2023): Proceedings of The International Conference on Psychology and Education (ICPE)
Publisher : Department of Psychology, Faculty of Education, Universitas Negeri Surabaya

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Abstract

Content marketing is one of the media or marketing strategies to share content containing persuasive information about a product with consumers. The purpose of this study is to examine how marketing content is attractive to users of one of the most popular applications in use, namely Tiktok. This research was conducted using a qualitative approach, namely case studies and analyzed by thematic analysis to specifically identify patterns from the available data sets through the depiction of patterns from the content marketing phenomenon on Tiktok. Data collection was done by interview, observation, and FGD. The participants of this study were 10 people, with the criteria of having an interest in marketing content and making product purchases on Tiktok. From the results of data analysis, the authors found that users of the Tik Tok application had an interest in the marketing content presented. In an effort to improve marketing strategy, producers need to pay attention to supporting factors such as presenting attractive marketing content by paying attention to the aspect of observing marketing content, contributing factors, and decision making by consumers.
Co-Authors Firosa Amalia Zain Meita Santi Budiani Nabila Athifa Wediana