Garuda - Garba Rujukan Digital

EXPLORING POST-PURCHASE CONSUMER BEHAVIORAL INTENTION; A STUDY ON SME CONSUMERS IN AGAM REGENCY Nugroho, Rizky Adhitya; Qastalano, Rezha Isyraqi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 2 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i2.185

This Research investigates the factors that influence intended consumer behavior towards SMEs' commodities in consideration of a mixed-method approach in Agam Regency. This paper derives from 272 questionnaires and qualitative interviews with 5 key informants, the results indicating perceived qualities, packaging, and price were significant factors elevating behavioral intention, while advertising was not significant. Highlighted here with respect to decision-making by consumers are quality, branding, and price. However, as already noted, SME marketing lacks creativity, engaging content, and professionalism in execution-all these should be seen as impediments to brand development. Therefore, this research is recommendable for small and medium enterprises in bringing significant change in quality, packaging, price strategies, and marketing communication toward improving consumer interests and competition levels against others on the market.

Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Influencer Marketing terhadap Kepuasan Pelanggan pada Sego Sambel Merdeka Qastalano, Rezha Isyraqi; Nugroho, Rizky Adhitya; Bahanan, Muhammad
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6690

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain impact of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.

Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Influencer Marketing terhadap Kepuasan Pelanggan pada Sego Sambel Merdeka Rezha Isyraqi Qastalano; Rizky Adhitya Nugroho; Muhammad Bahanan
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6690

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain impact of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.

EDUKASI BIJAK DAN AMAN BERMEDIA SOSIAL BAGI SISWA SDN SUMBERSALAM 2 BONDOWOSO Rezha Isyraqi Qastalano; Muhammad Bahanan; Rizky Kurniawan Efendi; Muhammad Dafa Idha; Marella Tety; Marsheila Karisa Putri; Nabila Tri Andhita Ramadani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.56150

Perkembangan teknologi digital dan media sosial telah menjangkau anak usia sekolah dasar, termasuk di wilayah pedesaan. Kondisi ini menuntut adanya penguatan literasi digital sejak dini agar peserta didik mampu menggunakan media sosial secara bijak, aman, dan bertanggung jawab. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman literasi digital siswa kelas 4–6 SDN Sumbersalam 2 Bondowoso melalui edukasi penggunaan media sosial, khususnya TikTok dan Instagram. Metode pengabdian dilaksanakan dalam bentuk sosialisasi, diskusi interaktif, role playing, permainan edukatif, dan proyek mini pembuatan konten positif. Hasil kegiatan ini menunjukkan adanya peningkatan pemahaman siswa terhadap etika komunikasi digital, perlindungan privasi, bahaya media sosial, serta kemampuan memilah konten sebelum dibagikan. Sebanyak 85% siswa mengalami peningkatan pemahaman etika digital dan 90% mampu mengidentifikasi informasi pribadi yang harus dijaga. Kegiatan ini memberikan kontribusi positif dalam membentuk kesadaran dan karakter digital siswa sekolah dasar, serta menjadi langkah awal penguatan literasi digital di lingkungan pedesaan.

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