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EXPLORING POST-PURCHASE CONSUMER BEHAVIORAL INTENTION; A STUDY ON SME CONSUMERS IN AGAM REGENCY Nugroho, Rizky Adhitya; Qastalano, Rezha Isyraqi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 2 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i2.185

This Research investigates the factors that influence intended consumer behavior towards SMEs' commodities in consideration of a mixed-method approach in Agam Regency. This paper derives from 272 questionnaires and qualitative interviews with 5 key informants, the results indicating perceived qualities, packaging, and price were significant factors elevating behavioral intention, while advertising was not significant. Highlighted here with respect to decision-making by consumers are quality, branding, and price. However, as already noted, SME marketing lacks creativity, engaging content, and professionalism in execution-all these should be seen as impediments to brand development. Therefore, this research is recommendable for small and medium enterprises in bringing significant change in quality, packaging, price strategies, and marketing communication toward improving consumer interests and competition levels against others on the market.

Efektivitas Penggunaan Artificial Intelligence (AI) dalam Memitigasi Risiko Keuangan Pada Perusahaan Manufaktur Bahanan, Muhammad; Qastalano, Rezha Isyraqi; Sa'adah, Haqiqotus
Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur (JEBDEKER) Vol. 5 No. 2 (2025): Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/t56mne40

Penelitian ini mengkaji efektivitas Artificial Intelligence (AI) dalam memitigasi risiko keuangan pada perusahaan manufaktur. Dengan menggunakan pendekatan kualitatif data dikumpulkan melalui survei, wawancara, dan analisis Machine learning. Hasil penelitian menunjukkan bahwa AI meningkatkan akurasi prediksi risiko, mengurangi waktu analisis, serta menurunkan biaya operasional melalui otomatisasi. AI memungkinkan manajemen risiko keuangan yang lebih cepat dan akurat, sehingga memberikan keunggulan kompetitif. Namun, implementasi AI yang sukses memerlukan investasi dalam teknologi, pelatihan karyawan, dan integrasi sistem. Penelitian ini menyoroti potensi AI sebagai alat strategis dalam mitigasi risiko keuangan di sektor manufaktur.

Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Influencer Marketing terhadap Kepuasan Pelanggan pada Sego Sambel Merdeka Qastalano, Rezha Isyraqi; Nugroho, Rizky Adhitya; Bahanan, Muhammad
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6690

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain impact of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.

Asistensi Desain Kemasan dan Logo Sebagai Upaya Meningkatkan Identitas Visual UMKM di Kabupaten Bondowoso Nugroho, Rizky Adhitya; Qastalano, Rezha Isyraqi; Bahanan, Muhammad
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 3: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i3.8898

Program asistensi desain kemasan dan logo untuk UMKM di Kabupaten Bondowoso bertujuan meningkatkan daya saing dan keberlanjutan usaha melalui inovasi desain. Program ini dilakukan dalam empat tahap: observasi dan koordinasi dengan instansi terkait untuk mengidentifikasi masalah UMKM, sosialisasi dan konsultasi daring mengenai pentingnya desain kemasan dan logo, pengerjaan desain oleh tim dosen dan mahasiswa berdasarkan masukan UMKM, serta penyerahan hasil desain yang disertai diskusi implementasi. Hasilnya menunjukkan bahwa pendekatan kolaboratif ini membantu UMKM memahami pentingnya branding visual dalam strategi pemasaran dan meningkatkan daya tarik produk mereka di pasar. Diharapkan, asistensi ini dapat memperkuat daya saing UMKM di Kabupaten Bondowoso secara berkelanjutan.

Hedging strategy against exchange rate volatility in Indonesian export-import companies : a case study on PT Astra International, Tbk Muhammad Bahanan; Prisilia Angel Tantri; Fitriya Andriyani; Rezha Isyraqi Qastalano
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 09 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) October 2025
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to explore and evaluate the hedging strategies employed by PT Astra International Tbk in managing exchange rate volatility resulting from its export-import activities. Using a qualitative approach with a case study method, the research utilizes secondary data from financial statements, annual reports, and official disclosures from 2020 to 2024. The findings reveal that Astra consistently applies both financial hedging using instruments such as forward contracts and cross-currency swaps and natural hedging through currency alignment in operational flows. Despite occasional accounting losses from derivative instruments, the company demonstrates high hedging effectiveness, averaging over 98% in reducing potential exchange rate losses. This study contributes to the understanding of risk management practices in emerging market corporations and underscores the importance of integrating derivative instruments into corporate treasury systems. The results offer practical insights for companies facing foreign exchange risk and support theoretical frameworks on financial risk mitigation and corporate governance.

The Pengaruh Kualitas Produk, Harga, dan Content Marketing terhadap Minat Beli Konsumen Qastalano, Rezha Isyraqi; Nugroho, Rizky Adhitya
Jurnal Akuntansi Pajak dan Manajemen (TAJAM) Vol 7 No 2 (2024): TAJAM : Jurnal Akuntansi Pajak dan Manajemen
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37601/tajam.v7i2.298

This study aims to examine the influence of product quality, price, and content marketing on the buying interest of consumers who buy Mixue products at Mixue outlets in the Mojokerto area. The population in this study is consumers who purchase Mixue products at Mixue outlets in the Mojokerto area. The sample used was 100 respondents using non-probability sampling techniques and types of purposive sampling methods. This data analysis uses SPSS 22 with a multiple linear regression method by conducting a classical assumption test first. The results of this study showed that product quality had a significant effect on buying interest, price did not have a significant effect on interest and content marketing had a significant effect on buying interest. The adjusted R Square value obtained was 0.462, so the influence of independent variables on dependent variables simultaneously was 46.2%..

Enhancing Tourism Promotion in Arjasa Village: Towards Global Recognition as a Traditional Tourism Village Dzulkifli, Muhammad; Milawaty, Milawaty; Rizka, Hablana; Nasir, Fuad; Qastalano, Rezha Isyraqi; Harliansyah, Amelia; Kamal, Mushthofa; Agustianto, Khafidurrohman
International Journal of Studies in Social Sciences and Humanities (IJOSSH) Vol. 2 No. 2 (2025): November
Publisher : P3M Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/ijossh.v2i2.6689

Arjasa Traditional Tourism Village is a rural tourism destination located in Jember Regency. Its primary target market currently consists of local tourists, particularly those interested in history, traditional customs, and cultural heritage. Although the village has attracted some international visitors, their numbers remain limited. To enhance global recognition and increase the number of foreign tourists—both annually and during specific cultural events—there is a need for the development of strategic tourism promotion initiatives. Hence, the main objective of this research is to examine the development of tourism promotion strategies in Arjasa Traditional Village. This research used a qualitative- descriptive approach, with data collection techniques including direct observation, in-depth interviews, and literature review. The research results encompass the creation of attractive tour packages, robust promotional programs, and the establishment of broader networks across the ASEAN region. The findings are expected to contribute to the formulation of a comprehensive tourism promotion plan that can be implemented by the village's tourism management to improve visibility and visitor engagement.

Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Influencer Marketing terhadap Kepuasan Pelanggan pada Sego Sambel Merdeka Rezha Isyraqi Qastalano; Rizky Adhitya Nugroho; Muhammad Bahanan
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6690

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain impact of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.

EDUKASI BIJAK DAN AMAN BERMEDIA SOSIAL BAGI SISWA SDN SUMBERSALAM 2 BONDOWOSO Rezha Isyraqi Qastalano; Muhammad Bahanan; Rizky Kurniawan Efendi; Muhammad Dafa Idha; Marella Tety; Marsheila Karisa Putri; Nabila Tri Andhita Ramadani
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 7 No. 2 (2026): Vol. 7 No. 2 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v7i2.56150

Perkembangan teknologi digital dan media sosial telah menjangkau anak usia sekolah dasar, termasuk di wilayah pedesaan. Kondisi ini menuntut adanya penguatan literasi digital sejak dini agar peserta didik mampu menggunakan media sosial secara bijak, aman, dan bertanggung jawab. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman literasi digital siswa kelas 4–6 SDN Sumbersalam 2 Bondowoso melalui edukasi penggunaan media sosial, khususnya TikTok dan Instagram. Metode pengabdian dilaksanakan dalam bentuk sosialisasi, diskusi interaktif, role playing, permainan edukatif, dan proyek mini pembuatan konten positif. Hasil kegiatan ini menunjukkan adanya peningkatan pemahaman siswa terhadap etika komunikasi digital, perlindungan privasi, bahaya media sosial, serta kemampuan memilah konten sebelum dibagikan. Sebanyak 85% siswa mengalami peningkatan pemahaman etika digital dan 90% mampu mengidentifikasi informasi pribadi yang harus dijaga. Kegiatan ini memberikan kontribusi positif dalam membentuk kesadaran dan karakter digital siswa sekolah dasar, serta menjadi langkah awal penguatan literasi digital di lingkungan pedesaan.

Impulse Buying di Live Shopping Shopee: Mediasi Emotional Response dari AI Personalization Based Recommendation dan Hedonic Shopping Value Qastalano, Rezha Isyraqi; Nugroho, Rizky Adhitya; Bahanan, Muhammad; Abrori, Imam; Aprilia, Diana
REVITALISASI : Jurnal Ilmu Manajemen Vol 15 No 1 (2026): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v15i1.8771

Technological advancements in Indonesia's digital market have accelerated transformation and driven the growth of online shopping. Shopee, as an e-commerce platform offering AI features and live shopping. This research examines the influence of AI Personalization-Based Recommendation and Hedonic Shopping Value on Impulse Buying, with Emotional Response as the mediating variable among Shopee’s live shopping consumers in Indonesia. Employing an explanatory quantitative approach with Partial Least Squares-Structural Equation Modeling (PLS-SEM) on a sample of 162 respondents, the results reveal that AI Personalization-Based Recommendation positively and significantly affects Emotional Response but negatively and insignificantly impacts Impulse Buying. Hedonic Shopping Value positively and significantly influences Impulse Buying, yet its effect on Emotional Response is positive but insignificant. Emotional Response positively and significantly predicts Impulse Buying, with R-square for Emotional Response at 0.782 (strong) and for Impulse Buying at 0.588 (moderate). These findings confirm Emotional Response as a partial mediator between AI Personalization-Based Recommendation and Impulse Buying, while affirming Hedonic Shopping Value as a strong direct predictor of impulse buying in the live shopping context. Theoretically, the results enrich the S-O-R framework in digital marketing; practically, they recommend optimizing AI personalization and hedonic elements to enhance impulse purchase conversions on Shopee.

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