Garuda - Garba Rujukan Digital

FESTIVAL LOMBA WARNA-WARNI TINGKAT TK DAN PAUD SEKAB. AGAM DAN KOTA BUKITTINGGI UNTUK MENARIK MINAT PENGUNJUNG PADA OBJEK WISATA BONTO ROYO Indriani, Jennisa Dwina; Kuliman, Kuliman; Avis, Mairinal; Nugroho, Rizky Adhitya; Nazif, Muhammad; Putri, Anne; Mustaqimah, Sri Asyrafil; Rahmawaty, Dian
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 1 (2024): Mei 2024
Publisher : Fakultas Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i1.5224

The Banto Royo tourist attraction is one of the tourist destinations located in Nagari Koto Tangah, Tilatang Kamang District, Agam Regency. At the beginning of its appearance, the Banto Royo tourist attraction seemed to be the main destination that people had to visit. However, after the Covid-19 pandemic that hit the world some time ago, it also had a significant impact on the Banto Royo tourist attraction. Therefore, Community Service is carried out in the Banto Royo tourist attraction area in order to attract visitors' interest in traveling to this tourist attraction. The method for implementing this Community Service activity is to carry out an event that can attract the interest of visitors, namely by holding a Colorful Festival at Kindergarten and Preschool Levels throughout Agam district and Bukittinggi city. This activity aims to reintroduce the Banto Royo tourist attraction to the community and attract tourist interest. With an increase in tourist visits, it is hoped that it will increase the income of this tourist attraction and the income of the surrounding community.

EXPLORING POST-PURCHASE CONSUMER BEHAVIORAL INTENTION; A STUDY ON SME CONSUMERS IN AGAM REGENCY Nugroho, Rizky Adhitya; Qastalano, Rezha Isyraqi
International Journal of Global Accounting, Management, Education, and Entrepreneurship Vol. 5 No. 2 (2025): International Journal of Global Accounting, Management, Education, and Entrepre
Publisher : Sekolah tinggi ilmu ekonomi pemuda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48024/ijgame2.v5i2.185

This Research investigates the factors that influence intended consumer behavior towards SMEs' commodities in consideration of a mixed-method approach in Agam Regency. This paper derives from 272 questionnaires and qualitative interviews with 5 key informants, the results indicating perceived qualities, packaging, and price were significant factors elevating behavioral intention, while advertising was not significant. Highlighted here with respect to decision-making by consumers are quality, branding, and price. However, as already noted, SME marketing lacks creativity, engaging content, and professionalism in execution-all these should be seen as impediments to brand development. Therefore, this research is recommendable for small and medium enterprises in bringing significant change in quality, packaging, price strategies, and marketing communication toward improving consumer interests and competition levels against others on the market.

Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Influencer Marketing terhadap Kepuasan Pelanggan pada Sego Sambel Merdeka Qastalano, Rezha Isyraqi; Nugroho, Rizky Adhitya; Bahanan, Muhammad
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 4 No. 1 (2025): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2025
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v4i1.6690

Indonesia’s culinary scenes today has grown and expanded significantly in each region. Increasing culinary demand affects on customer satisfaction. The study’s purpose is to ascertain impact of product quality, service quality, and influencer marketing on customer satisfaction of Sego Sambel Merdeka on Mojokerto which is secured to raise sales, share of the market, and competitive edge. The approach of this study is quantitative by using respondent questionnaires using convenience sampling of 50 respondents. The study’s hypothesis test used the method of multivariate linear regression. The findings of this study indicates results of the validity and realibility tests which have been processed are valid and reliable. The traditional assumption test in this study revealed a normal distribution and no symptoms of multicollinearity and heteroskedasticity occurred. The determination test revealed that 41.2% of the variability of customer satisfaction was impacted by product quality, service quality, and influencer marketing, with a regression equation of Y = -1.689 + 0.336X1 + 0.190X2 + 0.771X3 + e which showed a positive influence. The conclusion obtained on this research is that product quality and influencer marketing have significantly impact on customer satisfaction, but service quality have not significantly impact on customer satisfaction, so in this research, it is implied that Sego Sambel Merdeka business owners are advised to focus more on improving product quality and maximizing influencer marketing strategies, even though the quality of service is not significant in this study periodic evaluation to ensure adequate service standards.

Asistensi Desain Kemasan dan Logo Sebagai Upaya Meningkatkan Identitas Visual UMKM di Kabupaten Bondowoso Nugroho, Rizky Adhitya; Qastalano, Rezha Isyraqi; Bahanan, Muhammad
Joong-Ki : Jurnal Pengabdian Masyarakat Vol. 4 No. 3: Mei 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/joongki.v4i3.8898

Program asistensi desain kemasan dan logo untuk UMKM di Kabupaten Bondowoso bertujuan meningkatkan daya saing dan keberlanjutan usaha melalui inovasi desain. Program ini dilakukan dalam empat tahap: observasi dan koordinasi dengan instansi terkait untuk mengidentifikasi masalah UMKM, sosialisasi dan konsultasi daring mengenai pentingnya desain kemasan dan logo, pengerjaan desain oleh tim dosen dan mahasiswa berdasarkan masukan UMKM, serta penyerahan hasil desain yang disertai diskusi implementasi. Hasilnya menunjukkan bahwa pendekatan kolaboratif ini membantu UMKM memahami pentingnya branding visual dalam strategi pemasaran dan meningkatkan daya tarik produk mereka di pasar. Diharapkan, asistensi ini dapat memperkuat daya saing UMKM di Kabupaten Bondowoso secara berkelanjutan.

FESTIVAL LOMBA WARNA-WARNI TINGKAT TK DAN PAUD SEKAB. AGAM DAN KOTA BUKITTINGGI UNTUK MENARIK MINAT PENGUNJUNG PADA OBJEK WISATA BONTO ROYO Indriani, Jennisa Dwina; Kuliman, Kuliman; Avis, Mairinal; Nugroho, Rizky Adhitya; Nazif, Muhammad; Putri, Anne; Mustaqimah, Sri Asyrafil; Rahmawaty, Dian
Dharma Pengabdian Perguruan Tinggi (DEPATI) Vol 4 No 1 (2024): Mei 2024
Publisher : Fakultas Sains dan Teknik, Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/depati.v4i1.5224

The Banto Royo tourist attraction is one of the tourist destinations located in Nagari Koto Tangah, Tilatang Kamang District, Agam Regency. At the beginning of its appearance, the Banto Royo tourist attraction seemed to be the main destination that people had to visit. However, after the Covid-19 pandemic that hit the world some time ago, it also had a significant impact on the Banto Royo tourist attraction. Therefore, Community Service is carried out in the Banto Royo tourist attraction area in order to attract visitors' interest in traveling to this tourist attraction. The method for implementing this Community Service activity is to carry out an event that can attract the interest of visitors, namely by holding a Colorful Festival at Kindergarten and Preschool Levels throughout Agam district and Bukittinggi city. This activity aims to reintroduce the Banto Royo tourist attraction to the community and attract tourist interest. With an increase in tourist visits, it is hoped that it will increase the income of this tourist attraction and the income of the surrounding community.

The Pengaruh Kualitas Produk, Harga, dan Content Marketing terhadap Minat Beli Konsumen Qastalano, Rezha Isyraqi; Nugroho, Rizky Adhitya
Jurnal Akuntansi Pajak dan Manajemen (TAJAM) Vol 7 No 2 (2024): TAJAM : Jurnal Akuntansi Pajak dan Manajemen
Publisher : Politeknik Sawunggalih Aji

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37601/tajam.v7i2.298

This study aims to examine the influence of product quality, price, and content marketing on the buying interest of consumers who buy Mixue products at Mixue outlets in the Mojokerto area. The population in this study is consumers who purchase Mixue products at Mixue outlets in the Mojokerto area. The sample used was 100 respondents using non-probability sampling techniques and types of purposive sampling methods. This data analysis uses SPSS 22 with a multiple linear regression method by conducting a classical assumption test first. The results of this study showed that product quality had a significant effect on buying interest, price did not have a significant effect on interest and content marketing had a significant effect on buying interest. The adjusted R Square value obtained was 0.462, so the influence of independent variables on dependent variables simultaneously was 46.2%..

Employer Branding and Person-Organization Fit in Building Career Intention Gen Z Abrori, Imam; Via Lailatur Rizki; Rezha Isyraqi Qastalano; Nugroho, Rizky Adhitya
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8028

This study aims to examine the effect of Employer Branding and Person-Organization Fit on Career Intention of Digital Business Study Program students at Jember State Polytechnic. This research uses a quantitative approach with an explanatory method. The research sample amounted to 72 students selected through purposive sampling technique. Data were collected through a closed questionnaire and analyzed using multiple linear regression. The results showed that simultaneously, Employer Branding and Person-Organization Fit had a significant effect on Career Intention (p < 0.05), but partially only Person-Organization Fit had a significant effect. The Person-Organization Fit variable has a dominant influence, while Employer Branding does not show a significant influence individually. In conclusion, value fit between individuals and organizations is a key factor in shaping students' career intentions.

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