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International Franchise or Local Brand Management? A Comparative Analysis of Strategic Partnership Models for Three- and Four-Star Hotels in Indonesia Wala Erpurini; dino gustaf leonandri; nuralamsyah
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.9699

Purpose: This study aims to comparatively analyze the strategic partnership models of international franchising and local brand management contracts in three- and four-star hotels in Indonesia. The research seeks to examine which model provides greater strategic, financial, and operational advantages from the perspective of hotel owners. The study is guided by the assumption that different branding partnerships generate distinct implications for performance, cost structure, market positioning, and long-term sustainability. Methods: This research employs a qualitative comparative design. Data were collected through in-depth semi-structured interviews with hotel owners and executive managers of three- and four-star hotels operating under international franchise agreements and local brand management contracts in major Indonesian cities. The sampling technique used purposive sampling to ensure participants had direct decision-making authority regarding partnership selection. Data were analyzed using thematic analysis, involving coding, categorization, and cross-case comparison to identify patterns in strategic considerations, financial performance perceptions, brand leverage, operational autonomy, and contractual risk.Results: The findings reveal that international franchise models tend to provide stronger brand recognition, standardized operational systems, and broader access to global distribution networks, but involve higher fees and reduced managerial flexibility. Conversely, local brand management contracts offer greater operational autonomy, lower financial obligations, and better adaptation to domestic market characteristics, although brand equity and international market penetration are comparatively limited. The choice of partnership model is strongly influenced by ownership objectives, capital structure, target market segmentation, and long-term growth strategy.Implications: The study provides practical insights for hotel owners, investors, and policymakers in evaluating strategic partnership options within Indonesia’s mid-scale hospitality sector. The findings suggest that partnership decisions should align with the hotel’s strategic orientation, financial capacity, and competitive positioning. Future research is recommended to incorporate quantitative performance indicators and longitudinal analysis to measure the long-term financial and operational impact of each partnership model.

The Effect of Sales Promotion on Impulse Buying: The Role of Fear of Missing Out (FoMO) as a Moderating Variable in Tokopedia Consumers Lusi Susilawati; Wala Erpurini
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7312

The fast increase in online shopping in Indonesia has made it harder for e-commerce platforms to stand out from each other. Despite Tokopedia actively holding mega sale campaigns to boost sales, its conversion rate remains low at only 1–1.5%, and its Gross Merchandise Value (GMV) continues to decline while Shopee's visitor numbers and GMV show an upward trend. This condition suggests that impulse buying behavior among Tokopedia users has not been optimally stimulated despite large scale promotions being held. This study looks into haw sales promotion influence impulse buying and checks how fear of missing out (FoMO) affects this relationship among Tokopedia users during big sale events. Through the use of questionnaires given to 104 individuals, data was collected and then analysed using Moderated Regression Analysis (MRA) as a quantitative method. The findings indicate that sales promotions lead to more impulse buying, and feeling anxious about missing out makes this effect even stronger. This means people who experiemce higher levels of FoMO are more likely to make impulse buying when they see promotional offers. These findings imply that promotional strategies designed to generate urgency will be more effective when consumers have high levels of FoMO.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP MINAT BELI ULANG SMARTPHONE SAMSUNG DI KOTA CIMAHI Widia Nia Nurjanah; Wala Erpurini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/sb2jq757

Tujuan Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap minat beli ulang smartphone merek Samsung di Kota Cimahi. Metode yang digunakan adalah kuantitatif dengan pendekatan deskriptif-verifikatif. Jumlah sampel sebanyak 90 responden dipilih dengan teknik convenience sampling. Pengolahan data dilakukan melalui uji validitas, reliabilitas, asumsi klasik, regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²) dengan bantuan SPSS versi 27. Hasil penelitian menunjukkan bahwa baik kualitas produk maupun harga berpengaruh positif dan signifikan terhadap minat beli ulang secara parsial. Secara simultan, keduanya juga berpengaruh signifikan terhadap minat beli ulang. Nilai R² sebesar 0,357 menunjukkan bahwa 35,7% variasi minat beli ulang dapat dijelaskan oleh kualitas produk dan harga, sedangkan sisanya dipengaruhi oleh faktor lain di luar penelitian ini.

PENGARUH PRODUCT QUALITY DAN BRAND IMAGE TERHADAP CUSTOMER LOYALTY YANG DIMEDIASI OLEH CUSTOMER SATISFACTION POP MIE INSTAN CUP (PADA MAHASISWA UNIVERSITAS JENDERAL ACHMAD YANI CIMAHI) Fauzan Ramadhan Zamzami; Wala Erpurini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 6 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/nd5r5354

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana kepuasan pelanggan terhadap Pop Mie Instan Cup di kalangan mahasiswa Universitas Jenderal Achmad Yani Cimahi berpengaruh terhadap loyalitas pelanggan dalam kaitannya dengan kualitas produk dan citra merek. Pendekatan kuantitatif dengan menggunakan teknik asosiatif deskriptif adalah metodologi yang digunakan. Dengan menggunakan pendekatan purposive sampling, yang merupakan bagian dari nonprobability sampling, jumlah sampel yang digunakan sebanyak 100 responden. Kuesioner yang telah lolos uji asumsi tradisional dan dianggap valid serta dapat dipercaya didistribusikan untuk mengumpulkan sumber data. Uji Sobel dan regresi berganda digunakan dalam penelitian ini untuk menguji hipotesis. Program SPSS versi 26 adalah instrumen yang digunakan untuk melakukan pengujian. Menurut temuan penelitian, kepuasan pelanggan secara positif mempengaruhi loyalitas pelanggan, citra merek secara positif mempengaruhi kepuasan pelanggan, dan kualitas produk secara positif mempengaruhi loyalitas pelanggan sehubungan dengan kepuasan pelanggan. Selain itu, hubungan antara citra merek dan loyalitas pelanggan dimediasi oleh kepuasan pelanggan, yang juga memediasi hubungan antara kualitas produk dan loyalitas pelanggan

The Effect of Product Quality on Repurchase Intention Through Customer Satisfaction on Club Brand Bottled Drinking Water in Bandung City Syahrul Tri Wibowo; Wala Erpurini
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.7706

The Bottled Drinking Water (BDW) industry in Indonesia has grown significantly, yet Club brand has experienced a consistent decline in its Top Brand Index from 5.80% in 2021 to 3.30% in 2024. This study aims to examine the effect of product quality on repurchase intention mediated by customer satisfaction for Club brand bottled drinking water consumers in Bandung City. A quantitative survey approach was employed with convenience sampling. Data were collected from 130 respondents aged 17 years and above who had previously consumed Club brand bottled water in Bandung City. The research instruments were tested for validity using Pearson correlation (r-table = 0.3610) and reliability using Cronbach's Alpha, with all items declared valid and reliable. Data were analyzed using simple linear regression, multiple linear regression, and the Sobel test with SPSS version 27. The results show that product quality has a positive and significant effect on customer satisfaction (t = 6.028, sig = 0.000). However, product quality does not have a significant direct effect on repurchase intention (t = 1.455, sig = 0.148). Customer satisfaction has a positive and significant effect on repurchase intention (t = 4.994, sig = 0.000). Furthermore, customer satisfaction significantly mediates the effect of product quality on repurchase intention (Sobel t = 3.841 > t-table = 1.981). These findings indicate that product quality influences repurchase intention indirectly through customer satisfaction. The results are particularly relevant to the current Bottled Drinking Water (BDW) industry, where increasing market competition and rising consumer expectations require companies to focus not only on improving product quality but also on delivering superior customer sastisfaction. Therefore, strengthening customer sastisfaction should become a strategic priority for sustaining customer loyalty and encouraging repurchase intention.

The Influence of Tiktok Social Media Marketing on Repurchase Interest with Brand Image as A Mediation for N’Pure Products in Cimahi City Asti Anindia Sundari; Wala Erpurini
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8241

The rise of TikTok as a digital marketing platform provides opportunities for local skincare brands to engage Generation Z consumers. However, high social media engagement does not necessarily lead to repurchase intention. This study examines the effects of TikTok social media marketing on brand image and repurchase intention, the effect of brand image on repurchase intention, and the mediating role of brand image in the relationship between TikTok social media marketing and repurchase intention for N’PURE products in Cimahi City.This study employed a quantitative approach with a descriptive-verificative design. Data were collected through questionnaires from Generation Z consumers of N’PURE products in Cimahi City. The data were analyzed using simple regression to examine the effect of one independent variable on one dependent variable, multiple regression to assess the effects of multiple variables, and the Sobel test to determine whether brand image significantly mediates the relationship between TikTok social media marketing and repurchase intention. The findings indicate that TikTok social media marketing has a positive and significant effect on brand image and repurchase intention. Brand image also has a positive and significant effect on repurchase intention. Furthermore, brand image partially mediates the relationship between TikTok social media marketing and repurchase intention. These findings suggest that N’PURE can strengthen TikTok marketing strategies to build a positive brand image and encourage repeat purchases among Generation Z consumers.

How Social Media Marketing and Online Reviews Influence the Likelihood of Customers Buying Again: The Role of Brand Trust Among Tokopedia Users in Bandung City Zulfikar Nurharis; Wala Erpurini
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8292

The rapid growth of the e-commerce sector in Indonesia has intensified competition among online shopping platforms, making customer loyalty and repurchase intention increasingly important for businesses. The decline in Tokopedia’s Top Brand Index indicates challenges in maintaining consumer loyalty and encouraging repeat purchases. This study aims to examine the effect of Social Media Marketing (SMM) and Electronic Word of Mouth (E-WOM) on Repurchase Intention through Brand Trust as a mediating variable among Tokopedia users in Bandung City. This study adopts the Stimulus–Organism–Response (SOR) framework, in which SMM and E-WOM represent external stimuli, Brand Trust represents the consumer’s internal psychological state, and Repurchase Intention represents the behavioral response. A quantitative approach was employed through a survey of 165 Tokopedia users in Bandung City selected using purposive sampling. The data were analyzed using multiple linear regression and the Sobel test with IBM SPSS version 26. The results indicate that both Social Media Marketing and Electronic Word of Mouth have a positive and significant effect on Brand Trust. Furthermore, Brand Trust has a positive and significant effect on Repurchase Intention. The mediation results also demonstrate that Brand Trust mediates the relationship between Social Media Marketing and Electronic Word of Mouth and Repurchase Intention. These findings indicate that effective digital marketing activities and consumer-generated information can strengthen brand trust, which subsequently encourages consumers to repurchase. This study contributes to the application of the SOR framework in the Indonesian e-commerce context and provides practical implications for Tokopedia in developing effective digital marketing strategies and strengthening consumer trust to encourage repeat purchases.

The Effects of Social Media Call-Out Culture and Digital CSR Communication on Green Brand Equity and The Role of Perceived Digital Accountability as An Intervening Variable (A Study of Eiger Indonesia Consumers) Aqsha Noorieta; Wala Erpurini
International Journal of Management Science and Information Technology Vol. 6 No. 2 (2026): July - December 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijmsit.v6i2.8311

This empirical study examines how a Culture of Criticism on social media and Digital CSR Communications shape Eco-Friendly Brand Equity, highlighting the mediating mechanism of Perceived Digital Accountability among Eiger Indonesia consumers. Amid growing consumer skepticism toward corporate greenwashing practices, outdoor gear brands face dual pressure from public criticism online and their own proactive sustainability messaging. Using a quantitative cross-sectional design, empirical data were collected via an online survey targeting 143 active followers of the @eigeradventure Instagram account aged 18 to 45, selected through purposive sampling. Statistical analysis was conducted using Multiple Linear Regression along with the Sobel Test and the SPSS PROCESS Macro to test both direct pathways and indirect structural relationships. The structural framework indicates that the Culture of Accountability on social media and Digital CSR Communication significantly drive Perceptions of Digital Accountability, which in turn serve as a crucial determinant of Eco-Friendly Brand Equity. Furthermore, Perceived Digital Accountability serves as an essential psychological bridge that transforms external public scrutiny and corporate sustainability signals into enhanced brand trust, an eco-friendly image, and customer satisfaction. Based on Signaling Theory, this study contributes to contemporary brand management literature by emphasizing digital accountability as a vital strategic pillar and providing practical guidance for outdoor brand managers in navigating digital public scrutiny.

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