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All Journal JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Jurnal Ilmiah Mahasiswa Raushan Fikr
Aqwa Naser Daulay
UIN Sumatera Utara
Religion Arts Computer Science & IT Economics, Econometrics & Finance Social Sciences

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Menghidupi Kesalehan di Panggung Global: Personal Branding, Narasi Kultural, dan Pembentukan Reputasi Dian Pelangi dalam Industri Mode Muslim Hesty Ananta Yunus; Yenni Samri Juliati Nasution; Aqwa Naser Daulay
Jurnal Ilmiah Mahasiswa Raushan Fikr Vol 14 No 2 (2025): Jurnal Ilmiah Mahasiswa Raushan Fikr
Publisher : Lembaga Kajian dan Pemberdayaan Mahasiswa UIN Prof. KH. Saifuddin Zuhri Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24090/jimrf.v14i2.15221

Abstract

This study examines how Dian Pelangi, a prominent Indonesian modest fashion designer, develops her global brand in the Muslim fashion industry. Using qualitative content analysis of social media and digital publications within the STP framework (Segmentation, Targeting, Positioning), the research shows that she targets digitally literate Muslim women aged 18 to 40 and middle to upper class Muslims, expanding her reach to the global diaspora through collaborations with international designers and institutions. She positions herself as a pioneer of Indonesian modest fashion by integrating religious values, global trends, and local heritage such as batik and tenun. Her reputation is strengthened through participation in international events including New York Fashion Week, Istanbul Modest Fashion Week, and recognition in Forbes 30 Under 30 Asia. Digital analysis indicates that her New York Fashion Week content generated the highest engagement with 51600 views and 497 comments, highlighting the importance of global visibility.
The Influence of Digital Banking Through Self-Service Technology on Customer Satisfaction of Indonesian Islamic Banks Tasya Salsabila; Aqwa Naser Daulay; Wahyu Syarvina
JASa (Jurnal Akuntansi, Audit dan Sistem Informasi Akuntansi) Vol. 9 No. 1 (2025): April
Publisher : Program Studi Akuntansi Universitas Langlangbuana Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jasa.v9i1.2803

Abstract

Self-service technology (SST), including automated teller machines (ATMs), mobile banking services, and online banking, has made digital banking a popular trend that enhances the effectiveness and convenience of financial transactions. This study aims to determine how digital banking using SST affects customer satisfaction at Bank Syariah Indonesia, specifically among UIN SU Islamic banking students. The research adopts a quantitative methodology, involving a sample of 90 respondents from UIN SU. Data was gathered by distributing questionnaires via the WhatsApp application. The data analysis was performed using SmartPLS Version 4.0 with the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The findings indicated that digital banking has a positive and significant impact on customer satisfaction at Bank Syariah Indonesia, particularly among UIN SU students. Furthermore, digital banking also positively and significantly influences the implementation of Self-Service Technology (SST) in banking, which in turn positively and significantly affects customer satisfaction.
Co-Authors Hesty Ananta Yunus Tasya Salsabila Wahyu Syarvina Yenni Samri Juliati Nasution