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All Journal Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Nadhirah Fahrani
Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences

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Pengaruh Citra Merek Terhadap Loyalitas Pelanggan pada Perusahaan Penerbitan: Survei pada Pengikut Akun Instagram Penerbit Mediakita Nadhirah Fahrani; Mohammad Benny Alexandri; Ratih Purbasari
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7176

Abstract

This study aims to examine the impact of brand image on customer loyalty at Mediakita Publisher, a publishing company. Brand image and customer loyalty are the objects of this research as independent and dependent variables. This research employs a descriptive quantitative methodology utilizing a survey research design. The study's population comprised all followers of the Mediakita Publisher Instagram account, with a sample size of 100 respondents. For this analysis, SPSS version 25 is being used, and the results indicated a positive and significant impact of brand image on customer loyalty at Mediakita Publisher, with an influence of 36.9%. Increasing contact with account followers through interactive material, publishing books on customer-interested subjects, and releasing special edition books are some ideas that can be made.
Co-Authors Mohammad Benny Alexandri Ratih Purbasari