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Ihwan P. Syamsudin
Universitas Muhammadiyah Bima
Economics, Econometrics & Finance

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Creative Economic Development Through Weaving Umkm As An Effort To Increase Community Income In Sangiang Village, Wera District Nurhalifah; Ihwan P. Syamsudin; Rafiuudin
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2069

Abstract

The development of a creative economy based on Micro, Small, and Medium Enterprises (MSMEs) weaving in Sangiang Village, Wera District, plays a strategic role in increasing local community income. However, the problems faced lie in suboptimal business management, limited product innovation, and weak marketing access, which impacts the low competitiveness of woven products. This study aims to examine in-depth efforts to develop a creative economy through MSMEs weaving as a strategy to increase community income. The research method used is qualitative with a descriptive approach, through data collection techniques such as observation, interviews with MSMEs and the community, and documentation. Data analysis was carried out systematically through the stages of data reduction, data presentation, and drawing conclusions. The results of the study indicate that the development of the creative economy through MSMEs weaving has been ongoing, but is not yet optimal and sustainable. The main weaknesses lie in aspects of design innovation, the use of digital marketing technology, and increasing human resource capacity. Therefore, the necessary strategies include strengthening product creativity based on local wisdom, improving business actors' skills, expanding marketing networks, and government support in the form of training and facilitating market access. In conclusion, the development of the creative economy through targeted and sustainable weaving MSMEs can increase community income while strengthening the local cultural identity of Sangiang Village.
The Strategy Of Implementing Service Quality (Servqual) In Increasing The Competitiveness Of The Workshop Business Of Pt. Diamond Of Light In Bima City Rizqi Illahi; Ihwan P. Syamsudin; Umar sagaf
JURNAL ECONOMINA Vol. 5 No. 5 (2026): JURNAL ECONOMINA, Mei 2026
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v5i5.2077

Abstract

The increasing number of workshop businesses in Bima City has triggered increasingly competitive competition, so that service quality is the main determinant in retaining customers. The problem in this study lies in the lack of optimal implementation of service quality at PT. Diamond Light, which has an impact on fluctuations in customer satisfaction and loyalty levels. This study aims to examine in depth the strategy of implementing Service Quality (SERVQUAL) in increasing the competitiveness of the workshop business. The research method used is qualitative with a descriptive approach, through data collection techniques in the form of field observations, interviews with management and customers, and documentation. Data analysis is carried out systematically through the stages of reduction, presentation, and drawing conclusions. The results of the study show that the five dimensions of SERVQUAL tangibles, reliability, responsiveness, assurance, and empathy have been implemented, but have not been carried out consistently and comprehensively. The main weakness is seen in the aspect of responsiveness and attention to customer needs. Therefore, the necessary strategies include improving the professionalism of human resources, improving facilities and infrastructure, accelerating services, and strengthening more responsive and personalized communication. In conclusion, the targeted and sustainable implementation of SERVQUAL can strengthen customer satisfaction and directly increase the competitiveness of PT. Berdiamond Cahaya in the midst of dynamic workshop business competition
Co-Authors Nurhalifah Rafiuudin Rizqi Illahi Umar Sagaf