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All Journal International Journal of Social, Economic, and Business MPKM
Dhani Rizky Pradana
Universitas Pembangunan Nasional "Veteran" Jawa Timur
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Edukasi Pemilahan Dan Pengelolaan Bank Sampah Di SD Negeri 02 Bluru Kidul Durotun Nafisah; Achmad Gufron; Amelia Maslaqun Naila; Muhammad Alfi Muhlasin; Yastika Maulidiya Meivia Permata; Erica Trisnawati; Dhani Rizky Pradana; Putri Indah Syukriyah; Lydia Felycia Tamara; Kelvin Nizar Pratama
Media Pengabdian Kepada Masyarakat ( MPKM ) Vol. 1 No. 02 (2024): Media Pengabdian Kepada Masyarakat (MPKM)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/mpkm.v1i02.274

Abstract

Permasalahan sampah di lingkungan sekolah, khususnya di SDN 02 Bluru Kidul, belum teratasi dengan baik, terutama dalam pemilahan sampah. Program Kuliah Kerja Nyata (KKN) mahasiswa yang fokus pada edukasi pengelolaan sampah dan konsep bank sampah diharapkan dapat menyelesaikan masalah ini. Metode pelaksanaan yang dilakukan yaitu dengan menganalisis kebutuhan SDN 02 Bluru Kidul, perencanaan program, pelaksanaan program, metode penyampaian, evaluasi dan monitoring hasil serta publikasi hasil. Pada tanggal 26 Juli 2024, dilakukan kegiatan edukasi pemilahan sampah yang melibatkan mahasiswa KKN serta siswa kelas 4 dan 5. Hasil dari edukasi ini menunjukkan peningkatan kesadaran dan pemahaman siswa mengenai pentingnya pemilahan sampah. Rekomendasi yang diberikan adalah kelanjutan program dengan evaluasi berkala dan dukungan berkelanjutan dari pihak sekolah. Program KKN ini berhasil menciptakan lingkungan belajar yang lebih bersih dan ramah lingkungan melalui edukasi dan partisipasi aktif seluruh warga sekolah.
Strategy for Utilizing TikTok Social Media as a Digital Marketing to Increase Sales at the Infarm Surabaya Brand Dhani Rizky Pradana; Sonja Andarini
International Journal of Social, Economic, and Business Vol. 1 No. 3 (2025): March 2025
Publisher : Lavish Opulent Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65688/ijseb.v1i3.24

Abstract

This research has the aim of analyzing the Digital Marketing Strategy at Brand Infarm Surabaya using the TikTok platform, which is a business in the plantation sector, namely selling gardening needs. The research method used descriptive qualitative using SWOT analysis techniques with data collection techniques from in-depth interviews, observation, and documentation containing related digital marketing strategies, with the aim of identifying strengths, weaknesses, opportunities, and threats with the SWOT analysis method at the Infarm Surabaya brand. The informants in this study are the owner, employees, and consumers of the Infarm brand. The results of research using IFAS show that the Infarm brand has a strength score of 2.94 and a weakness score of 0.38. Meanwhile, the EFAS results show an opportunity score of 2.71 and a threat score of 0.46. Judging from the SWOT diagram, the Infarm brand is in quadrant I with a value of (X;Y) (2.56:2.25), which shows that the Infarm brand uses the SO (Strength+Opportunity) strategy, which uses strengths to create an opportunity. The strategy that can be used is an aggressive strategy to increase sales.
Co-Authors Achmad Gufron Amelia Maslaqun Naila Andarini, Sonja Durotun Nafisah Erica Trisnawati Kelvin Nizar Pratama Lydia Felycia Tamara Muhammad Alfi Muhlasin Putri Indah Syukriyah Yastika Maulidiya Meivia Permata