Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Jurnal Signaling
Wike Pertiwi
Program Studi Manajemen Fakultas Ekonomi dan Bisnis, Universtas Buana Perjuangan Karawang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
PERSONALISASI IKLAN SEBAGAI STRATEGI PEMASARAN ARMINAREKA Neni Sumarni; Suroso Suroso; Enjang Suherman; Wike Pertiwi
Jurnal Signaling Vol 13, No 1 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i1.1683

Abstract

There needs to be a way or strategy to market a product, both goods and services. The marketing strategy through personalized advertising carried out by Arminareka through marketing or its team leaders has succeeded in attracting its pilgrims or customers, and through personalizing WhatsApp media advertising, it has proven that consumer loyalty, in this case Umrah pilgrims, can be created more effectively and optimally in attracting potential pilgrims. The method used in this research uses qualitative methods with triangulation analysis tools. The marketing mix created with the 7 Ps can maximize the satisfaction of the congregation. High prices are a standard benchmark that proves that the facilities and services obtained are in accordance with what the congregation has spent "there is a price and there is quality"
Co-Authors Enjang Suherman Neni Sumarni Suroso Suroso