<![CDATA[This study seeks to identify the development of the Raja Kecik Beach tourist attraction, including the elements of social capital, and to determine the strengths and weaknesses of each element of social capital. This type of research uses qualitative methods. The subjects in this research were four people. The author uses a purposive technique in determining research subjects. The author collected primary data from interviews and observations, while secondary data was documents. This research shows that the involvement of various parties, such as community groups, village governments, and tourism organizations, creates synergy in developing tourist attractions. Trust between community members and tourism managers plays a key role in managing Raja Kecik Beach. Apart from that, the existing norms at Raja Kecik Beach include religious norms and cultural norms that have been in effect for generations. However, the sanctions imposed on violators of these regulations are still limited to social sanctions and warnings. In developing the tourist attraction, Raja Kecik Beach has strengths and weaknesses; the most prominent strengths are the strength of networks and trust, while norms are weak when viewed from the process of developing the tourist attraction. The following strengths in developing the Raja Kecik Beach tourist attraction are support from the village government, district government in developing the Raja Kecik Beach tourist attraction, and support from related agencies.]]>
