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All Journal Buletin Al-Turas LiNGUA: Jurnal Ilmu Bahasa dan Sastra SALAM: Jurnal Sosial dan Budaya Syar-i English and Literature Journal Insaniyat: Journal of Islam and Humanities Lontar : Jurnal Ilmu Komunikasi Mimbar Agama Budaya Muslim English Literature
Syahriyani, Alfi
UIN Syarif Hidayatullah Jakarta, Indonesia
Religion Arts Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Wasting Food Practice on Tiktok: Micro-Fame, Profit, and Trendiness Alfi Syahriyani; Ismi Ana Nurazizah; Anzalas Sakinata; Andini Suandi Putri
LONTAR: Jurnal Ilmu Komunikasi Vol. 11 No. 2 (2023): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v11i2.7576

Abstract

This research aims to investigate the phenomenon of wasting food practice, which once became a trend on TikTok, during pandemic era. This study utilizes a qualitative method with elaboration and literature review on several research related to the issue. The analysis revealed that the emergence of wasting food content trends on TikTok was related to the coherence between globalization as the root of the era of technological progress, the ideology of capitalism driven by changes in people's mindsets, and active participatory culture as capitalist behavior that promotes the wasting food content for the sake of individual satisfaction (fame and trendiness) and profit. This study also concluded that TikTok served as the social media which offered public benefit in the form of creative video content that might violate the social norms.
Co-Authors Abdurossyid, Abdurrosyid Aini, Azka Nurul Amelia Zakiyyatun Nufus Amelia Zakiyyatun Nufus Andieni Rahmawati Andini Suandi Putri Anzalas Sakinata Arafat, Salsabila Benj Darajat, Kurnia Fahma Zakia Ismi Ana Nurazizah Mahendra, Radya Rakha Nasira, Nurina Nawawi Nawawi Nawawi Novikasandra, Maidhotul Kaifa Nurul Irfan Pratiwi, Yulya Era Rahmatun Nisa, Rahmatun Roudhoh Nur Fatimah Sunandar, Crystalina Malika Theresya, Pingky Untung Yuwono Wastono, Afdol Tharik Yulizar, Kessya Yulya Era Pratiwi