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Chandra Sivano
Universitas Negeri Semarang
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The Influence of Political Gimmicks as a Campaign Strategy in the Society 5.0 Era on New Voters in Semarang City Alvi Lutviah Amini; Chandra Sivano; Elang Samudra; Charist Marvell Geraldo; Ray Fazle Rahman; Eni Rahmawati
Forum Ilmu Sosial Vol. 51 No. 2 (2024): December 2024
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/fis.v51i2.17961

Abstract

The digital era has significantly transformed political interactions, particularly through social media as a communication platform. Political gimmicks have become a new trend in campaign communication, especially to attract first-time voters in the Society 5.0 era. This research aims to identify its impact on the trust of first-time voters. A quantitative method was used for data collection, conducted by surveying 400 first-time voters in Semarang City. A simple linear regression test results show that political gimmicks significantly affect first-time voters' trust, with a significance value of 0.002 < 0.05. This study emphasizes voter political literacy's importance in ensuring rational and informed political decisions. The research plays a crucial role in understanding the dynamics of political communication in the digital era and the critical role of first-time voters in maintaining the quality of democracy.
Co-Authors Alvi Lutviah Amini Charist Marvell Geraldo Elang Samudra Eni Rahmawati Ray Fazle Rahman