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All Journal Kajian Administrasi Publik dan ilmu Komunikasi Jurnal Hukum, Administrasi Publik dan Negara
Rizkyka Rahma Danti
Universitas Islam Syekh-Yusuf
Law, Crime, Criminology & Criminal Justice Social Sciences

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Kuliatas Pelayanan Ekowisata Mangrove di Ketapang Urban Aquaculture (KUA) Desa Ketapang Mauk Kabupaten Tangerang Eni Apriliani; Rizkyka Rahma Danti; Amelia Anggraini; Andin Febrianti; Irvan Arif Kurniawan
Kajian Administrasi Publik dan ilmu Komunikasi Vol. 2 No. 1 (2025): Kajian Administrasi Publik dan ilmu Komunikasi
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/kajian.v2i1.173

Abstract

This study aims to analyze the service quality at Ketapang Urban Aquaculture (KUA), a mangrove ecotourism area in Tangerang Regency, using the Servqual theory encompassing five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This qualitative research utilized primary data from in-depth interviews with KUA management and secondary data from relevant literature. The findings indicate that physical facilities, such as trekking paths and informative signs, enhance visitor comfort. Educational programs run on schedule, and the complaint system effectively addresses visitor concerns. Friendly and well-trained staff provide a sense of safety and a positive tourism experience. However, challenges remain in optimizing sanitation facilities and digital promotion. The study concludes that KUA's service quality meets expectations, supporting sustainable ecotourism.
Kuliatas Pelayanan Ekowisata Mangrove di Ketapang Urban Aquaculture (KUA) Desa Ketapang Mauk Kabupaten Tangerang Eni Apriliani; Rizkyka Rahma Danti; Amelia Anggraini; Andin Febrianti; Irvan Arif Kurniawan
Jurnal Hukum, Administrasi Publik dan Negara Vol. 2 No. 2 (2025): Jurnal Hukum, Administrasi Publik dan Negara
Publisher : Asosiasi Peneliti Dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/hukum.v2i2.169

Abstract

This study aims to analyze the service quality at Ketapang Urban Aquaculture (KUA), a mangrove ecotourism area in Tangerang Regency, using the Servqual theory encompassing five dimensions: tangibles, reliability, responsiveness, assurance, and empathy. This qualitative research utilized primary data from in-depth interviews with KUA management and secondary data from relevant literature. The findings indicate that physical facilities, such as trekking paths and informative signs, enhance visitor comfort. Educational programs run on schedule, and the complaint system effectively addresses visitor concerns. Friendly and well-trained staff provide a sense of safety and a positive tourism experience. However, challenges remain in optimizing sanitation facilities and digital promotion. The study concludes that KUA's service quality meets expectations, supporting sustainable ecotourism.
Co-Authors Amelia Anggraini Andin Febrianti Eni Apriliani Irvan Arif Kurniawan