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All Journal DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Sintaks: Jurnal Bahasa dan Sastra Indonesia
Afnan Karimah
Universitas Ahmad Dahlan
Humanities Education Languange, Linguistic, Communication & Media Other

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The Digital Interaction of Generation Z: Communication Patterns with Idols Through TikTok Live Streaming Mochammad Muchlis Romadon; Afnan Karimah
DEIKTIS: Jurnal Pendidikan Bahasa dan Sastra Vol. 4 No. 4 (2024)
Publisher : Perkumpulan Dosen Muslim Indonesia - Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53769/deiktis.v4i4.979

Abstract

This research examines the digital interaction patterns of Generation Z with their idols through live streaming on TikTok. As a generation deeply connected to digital technology, Generation Z spends a significant amount of time on social media platforms, with TikTok being one of the most popular choices due to its interactive live streaming feature. This study aims to explore how real-time communication during live streaming influences the parasocial relationship between fans and idols. Using a descriptive qualitative approach, data was collected through online participatory observation, in-depth interviews, and documentation. A total of 12 participants aged 18 to 23 who actively followed live streaming sessions on TikTok were involved in this research. The study results revealed that 75% of participants felt emotionally closer to their idols during live streaming compared to pre-recorded content. The main interaction patterns observed included personal comments and questions, as well as the use of interactive features such as sending virtual gifts, which allowed fans to receive direct recognition from their idols. These interactions strengthened the emotional bond between fans and idols. The study also found that the idol's personality and responsiveness significantly influenced fan engagement. More interactive and responsive live sessions tended to sustain fan interest, while longer and less interactive sessions led to a decline in engagement. This research highlights how live streaming technology plays a crucial role in shaping digital communication patterns, particularly in strengthening parasocial relationships between Generation Z and their idols on TikTok. The study provides insights into the dynamics of real-time digital communication and its impact on fan-idol relationships, contributing to a broader understanding of the role of social media in contemporary fan culture.
Retorika Ethos, Pathos, dan Logos dalam Live Selling Akun Tiktok Sheila Shaukia Mochammad Muchlis Romadon; Afnan Karimah
Sintaks: Jurnal Bahasa & Sastra Indonesia Vol. 6 No. 2 (2026)
Publisher : Medan Resource Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57251/sin.v6i2.2188

Abstract

This study examines how Aristotle’s rhetorical appeals—ethos, pathos, and logos—are employed in TikTok live selling by influencer Sheila Shaukia (@shellasaukia) to construct persuasive communication and stimulate consumer purchase intentions. The research addresses the question of how classical rhetorical principles are adapted within contemporary live commerce environments. Using a descriptive qualitative design and content analysis, data were collected from five TikTok live selling sessions conducted between January and April 2026. The findings indicate that persuasive effectiveness emerges from the strategic integration of the three rhetorical appeals. Ethos is developed through credibility, entrepreneurial identity, and social legitimacy; pathos is manifested through emotional engagement, religiously resonant storytelling, and the creation of urgency; while logos is conveyed through value-based pricing, product demonstrations, and real-time social proof. The analysis further reveals that these rhetorical strategies operate dynamically and interactively throughout live selling sessions, strengthening audience trust and purchase intention. This study concludes that Aristotle’s rhetorical framework remains highly relevant in the digital marketplace and argues that its contemporary adaptation is reflected in the concepts of auditable ethos, spiritually resonant emotional pathos, and real-time social proof logos, thereby extending rhetorical theory within the context of social commerce and digital marketing.
Co-Authors Mochammad Muchlis Romadon