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All Journal Ganaya: Jurnal Ilmu Sosial dan Humaniora Jurnal Masyarakat Madani Indonesia
Yusuf Ramadhan
Bisnis Dan Manajemen Ritel, Politeknik Madyathika
Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Systematic Literature Review and Bibliometric Analysis on MSMEs Digitalization Strategies in Indonesia Yusuf Ramadhan; Roy Darmawan; Nurus Sabani; A. Khoirun Nasihin
Ganaya : Jurnal Ilmu Sosial dan Humaniora Vol 9 No 1 (2026)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/ganaya.v9i1.3877

Abstract

Research on the digitalization of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia remains dominated by empirical studies, while systematic reviews that map the evolution, structure, and thematic trends of this topic are still limited. Addressing this research gap, this study aims to systematically examine MSME digitalization strategies in Indonesia using a Systematic Literature Review (SLR) combined with bibliometric analysis. The SLR method was applied to articles indexed in the Scopus database for the 2019-2023 period, retrieved through Publish or Perish, and screened based on relevance to the research topic. The bibliometric analysis using VOSviewer was employed to map research trends, identify keyword relationships, and cluster thematic networks within the literature. From an initial pool of 1,000 articles, 80 studies met the inclusion criteria and were analyzed further. The bibliometric visualization identified seven main clusters and three dominant themes, namely digital transformation, MSMEs, and sustainable development. The four most prominent clusters highlighted e-commerce based digitalization strategies, social media utilization for marketing, cloud technology adoption, and digital divide and cybersecurity issues. The findings show that digitalization strategies in Indonesian MSMEs are largely driven by efforts to enhance competitiveness, market expansion, and operational efficiency. Moreover, e-commerce and social media platforms are identified as the dominant drivers of MSME digital transformation. Despite ongoing challenges such as limited technological access and low digital literacy, digitalization continues to yield positive impacts on business performance and sustainability. This study contributes to a clearer understanding of MSME digitalization in Indonesia and provides a comprehensive knowledge base for policymakers and researchers to develop effective digital transformation frameworks.
Program Pendampingan Video Marketing Untuk Sosial Media dan Marketplace Oleh Dinas Komunikasi dan Informatika dalam Meningkatkan Daya Saing UMKM Yusuf Ramadhan; Rofi Puspitaningtias; Rofik Priyanto
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 2 (2026): Mei
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/9wrvsn24

Abstract

Program pendampingan ini bertujuan untuk meningkatkan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM) melalui pemanfaatan video marketing pada media sosial dan marketplace. Latar belakang kegiatan didasarkan pada masih rendahnya literasi digital pelaku UMKM, khususnya dalam pembuatan konten video yang menarik dan strategi pemasaran digital. Metode pelaksanaan menggunakan pendekatan workshop-based community empowerment dengan model partisipatif yang melibatkan peserta secara aktif melalui tahapan persiapan, perencanaan, pelaksanaan, serta evaluasi dan pendampingan. Kegiatan meliputi pelatihan pembuatan video produk, teknik storytelling, editing menggunakan aplikasi, serta praktik distribusi konten di platform digital. Hasil evaluasi menunjukkan adanya peningkatan yang signifikan pada aspek pemahaman video marketing, kemampuan membuat video, serta pemanfaatan marketplace dengan rata-rata peningkatan sebesar 30,3%. Hal ini menunjukkan bahwa program pendampingan efektif dalam meningkatkan pengetahuan dan keterampilan peserta. Selain itu, kegiatan ini juga mendorong perubahan perilaku pelaku UMKM dalam memanfaatkan teknologi digital sebagai sarana pemasaran. Dengan demikian, program ini dapat menjadi model pemberdayaan yang berkelanjutan dalam mendukung transformasi digital UMKM.
Co-Authors A. Khoirun Nasihin Nurus Sabani Rofi Puspitaningtias Rofik Priyanto Roy Darmawan