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All Journal SYNERGY: Jurnal Bisnis dan Manajemen ALMURTADO: Journal of Social Innovation and Community Service
Naila Septiana Camelia
Universitas Sunan Giri Surabaya
Religion Arts Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PELAKSANAAN KERJA BAKTI MASYARAKAT (KERBAMAS) DALAM UPAYA PENCEGAHAN BENCANA BANJIR DI KECAMATAN TENGGILIS MEJOYO Mirza Elmy Safira; Naila Septiana Camelia
AlMurtado Journal of Social Innovation and Community Service Vol 1 No 01 (2024): Sinergi Ilmu dan Nilai: Pengembangan Komprehensif untuk Masyarakat Berdaya
Publisher : BAMALA Institute

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Abstract

Kegiatan Implementasi KERBAMAS dalam Upaya Pencegahan Bencana Banjir di Kecamatan Tenggilis Mejoyo dilakukan pada tanggal 14 Januari 2024, dengan melibatkan masyarakat setempat, termasuk anak-anak, remaja, dan orang dewasa. Kegiatan ini bertujuan untuk meningkatkan kesadaran masyarakat dalam menjaga kebersihan lingkungan serta mencegah terjadinya bencana banjir. Menggunakan pendekatan Asset-Based Community Development (ABCD), kegiatan ini melibatkan partisipasi aktif masyarakat dalam membersihkan sampah yang menyumbat gorong-gorong, menanam pohon, dan membangun kali-kali kecil untuk memperlancar aliran air. Hasil dari kegiatan ini menunjukkan bahwa lingkungan menjadi lebih bersih dan risiko terjadinya banjir dapat diminimalkan. Setelah kegiatan tersebut, meskipun hujan deras mengguyur, tidak terjadi banjir yang menggenangi jalanan atau rumah warga. Kegiatan ini tidak hanya meningkatkan kebersihan lingkungan, tetapi juga mempererat rasa sosial dan kebersamaan antarwarga, yang penting dalam menciptakan masyarakat yang peduli terhadap lingkungan mereka. Diharapkan kegiatan serupa dapat terus dilakukan untuk mencegah bencana banjir di masa depan.
Pengaruh Citra Merek Terhadap Keputusan Pembelian Pakan Hewan Pada Konsumen Toko Pet Shop Didit Darmawan; Naila Septiana Camelia
SYNERGY: Jurnal Bisnis dan Manajemen Vol 6, No 1 (2026)
Publisher : Pelantar Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52364/synergy.v6i1.96

Abstract

The pet food industry in Indonesia, particularly the cat food category, has experienced rapid growth in line with increasing public awareness of pet welfare. The increasingly intense market conditions and competitive dynamics have compelled business managers to formulate more comprehensive marketing strategies, with a focus on strengthening brand image. This study focuses on understanding how brand image influences consumers’ decisions to purchase pet food products. A qualitative approach based on library research was applied in this study through the synthesis of data from various accredited academic literature sources, analyzed using descriptive methods. The results indicate that brand image significantly influences purchasing decisions for pet food products. A strong brand image enhances trust, shapes perceptions of quality, and reduces consumer uncertainty, thereby driving purchasing decisions. However, this influence is not isolated but is shaped by interactions with other factors such as promotions, price perceptions, product quality, and service quality. The conclusion of this study emphasizes that brand image is a strategic factor in purchasing decisions; therefore, it needs to be strengthened through a holistic marketing approach to enhance trust and drive sustainable purchases
Co-Authors Didit Darmawan Mirza Elmy Safira