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Husni Hasbullah
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Analisis potensi dan tantangan dalam memajukan wisata di rawa bento Kecamatan Gunung Tujuh, Kabupaten Kerinci, Provinsi Jambi Ricky Ishadi; Johannes Johannes; Husni Hasbullah
Jurnal Dinamika Manajemen Vol. 8 No. 1 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i1.16867

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats of BUMDES Jernih Jaya in developing the natural tourism object of Rawa Bento, Kerinci Regency, Jambi Province. Then formulate a strategy for development by minimizing weaknesses and threats, maximizing utilization of opportunities and strengths. Data was collected through literature study, observation, and interviews with stakeholders, namely BUMDES and village heads. The data were analyzed descriptively and then to determine the strategy for developing natural attractions in Bento Swamp. A SWOT analysis was carried out. Based on the results of the research, it can be concluded that the strategy for developing natural attractions in Rawa Bento includes building infrastructure such as road access, transportation means, and accommodation facilities, making tourist attractions and promoting tourism objects, developing tourism products, and involving the community in tourism management.
Pengaruh store atmosphere dan keragaman produk terhadap minat beli konsumen di Miniso Jambi Town Square Inastria Zhafira; Dahmiri Dahmiri; Husni Hasbullah
Jurnal Dinamika Manajemen Vol. 8 No. 2 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i2.16959

Abstract

In this study, the variable store atmosphere and product diversity were the research variables in Miniso Jambi town square. Because according to the author, Miniso is able to have a strong appeal in the eyes of visitors or consumers. Therefore, this study aims to determine the effect of store atmosphere and product diversity on consumer buying interest in Miniso Jambi Town Square, either partially or simultaneously. The research method used by the author is non probability sampling by distributing questionnaires to 100 respondents at the Miniso Store Jambi Town square. The data that has been collected is then processed and analyzed using the SPSS v.22 program data statistical test data. Based on the data processed and analyzed, Store Atmosphere has a positive effect on consumer Purchase Interest where the regression coefficient is 0.103 and the regression coefficient value of Product Diversity is 0.085, meaning the sig value. obtained 0.000 <0.05. It is known that the Adjusted R2 in this study is 0.341. This shows the amount of store atmosphere and product diversity on consumer purchase interest by 34.1%, while the remaining 63.9% is influenced by other unknown variables in this study.Keywords: Dividend policy, earnings volatility, leverage, stock price volatility.
Co-Authors Dahmiri Dahmiri Inastria Zhafira Johannes Johannes Ricky Ishadi