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Erida Erida
Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Preferensi konsumen dalam berbelanja pada online shop Arbi Musa; Erida Erida; Ade Titi Nifita
Jurnal Dinamika Manajemen Vol. 7 No. 3 (2019): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v7i3.16943

Abstract

This study aims to analyze consumer preferences in shopping at online shops. The dimensions of the product attribute in this study are Merchandise (always ready goods, various products, items according to photos), customer service (fast delivery of goods, responsive AI chatbot, easy credit process), navigation (good layout, search through filters, easy login), Security (COD system, safe delivery of goods (warranty), safe user data). The analysis tool used is the average analysis methodandconjoinedanalysis with the SPSS version 21 application. The results showed consumer preferences in shopping at the online shop. These products vary in the dimensions of Merchandise, fast processing of goods on the dimensions of customer service and promotion, good layout on the navigation and convenience dimension, and the cash on the delivery system on the security dimension. This research is expected to guide online shop developers to develop applications, web systems, and digital services that refer to the sizes that consumers prefer.
PENGARUH KINERJA PELAYANAN CUSTOMER SERVICE TERHADAP LOYALITAS PELANGGAN Maria Magdalena; Erida Erida; Sylvia Kartika Wulan Bhayangkari
Jurnal Dinamika Manajemen Vol. 6 No. 4 (2018): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v6i4.16944

Abstract

This study aimed to determine the effect of customer service performance on customer loyalty in Astra Credit Companies Jambi. This study employs survey research using a questionnaire instrument. The samples taken in this study are a customer in Astra Credit Companies Jambi. The data analysis technique uses multiple regression to test the absolute value of the difference. This study shows that customer service performance (believable, enthusiastic, responsive, the best solution, professional) affects customer loyalty. The impact of customer service performance (credible, passionate, responsive, the best solution, professional) on customer loyalty has powerful coefficient determination. Based on this study, the advice that the authors can give is that the Astra Credit Companies are expected to increase the dimensions of reliability further because this dimension is the average lower than another dimension, namely by expanding the knowledge of customer service officers on work procedures concerning all customer needs who came to his desk and more able to interact with customers.
Pengaruh strategi positioning terhadap keputusan pembelian pada keep Burger di Kota Jambi Habibbullah Habibbullah; Erida Erida; Ade Titi Nifita
Jurnal Dinamika Manajemen Vol. 8 No. 1 (2020): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v8i1.16958

Abstract

The purpose of this study is to analyze 1) Explain the influence of positioning strategy variables which include product attributes, benefits, users, competitors, product categories, and prices have a simultaneous and partial influence on purchasing decisions, 2) Explain which positioning strategy variables have the most dominant influence on buying decision. In this study, 97 consumers live in Jambi City using the probability sampling method and the unknown population's formula. The research instrument used a questionnaire and was analyzed using linear regression. The results of this study indicate that it affects significantly. The dominant variable lies in the product attribute variable (X1) 6.076, and partially influential is the attribute variable, competitor, and price, which has a significant effect.
Analisis kepuasan dari perspektif tingkat kepentingan layanan jamaah ibadah umrah PT. Attin Tour Travel Jambi M. Dede Riandy; Erida Erida; Ade Titi Nifita
Jurnal Dinamika Manajemen Vol. 9 No. 3 (2021): Jurnal Dinamika Manajemen
Publisher : Prodi Magister Manajemen Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jdm.v9i3.17159

Abstract

This study aims to analyze the level of satisfaction of the Jamaah with the Umrah services at PT. ATTIN Tour Travel Jambi. This thesis uses data analysis which is used in this research is a quantitative descriptive analysis of Importance Performance Analysis (IPA) with data processing carried out by Microsoft Excel Software and Product Statiscal moment Person (SPSS) 20 For Windows. The results showed that the overall level of satisfaction in the service attributes of PT ATTIN Jambi which can be seen from the congregational satisfaction index (CSI) of 72.16%, which means that the average level of customer satisfaction is satisfactory or above the standard (71% - 85%) , based on the results of the IPA analysis, the statements considered the most important by the congregation were "PT ATTIN Tour and Travel Jambi serve consumption well" and "Tour Leader of PT ATTIN Tour and Travel Jambi During the Trip Adjusting Travel Routes".
Co-Authors Ade Titi Nifita Arbi Musa Habibbullah Habibbullah M. Dede Riandy Maria Magdalena Sylvia Kartika Wulan Bhayangkari