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All Journal Dedikasi: Jurnal Pengabdian Kepada Masyarakat Multidisciplinary Indonesian Center Journal
Nurul Fauziyah
Universitas Islam Darul ‘Ulum Lamongan
Religion Humanities Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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PENGARUH PENGGUNAAN INFLUENCER MARKETING TERHADAP PERILAKU PEMBELIAN KONSUMEN DALAM ERA DIGITAL Saifuddin Zuhri; Ahmad Fathur Rozi; Anjar Sulistyowati; Nurul Fauziyah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.442

Abstract

This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media, that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Pelatihan Praktis Transformasi Digital Kantor Akuntan Publik: Meningkatkan Daya Saing Auditor dalam Adaptasi Teknologi Audit Nurul Fauziyah; Ayu Dwi Rahmadhani; Imroatus Sholihah; Riska Angelina Putri
Bestari: Jurnal Pengabdian Kepada Masyarakat Vol 5 No 2 (2025)
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Melawi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46368/dpkm.v5i2.4138

Abstract

ABSTRAKSIPerkembangan teknologi informasi, dan komunikasi (TIK) yang begitu pesat dalam beberapa dekade terakhir telah membawa dampak transformatif pada hampir seluruh aspek kehidupan manusia, mulai dari cara berkomunikasi, bekerja, hingga dalam pengelolaan, dan penyajian informasi (Anjani et al., 2024). Dunia bisnis dan profesi akuntansi tidak luput dari arus perubahan ini. Kantor Akuntan Publik (KAP), sebagai lembaga yang berperan penting dalam menjamin transparansi, dan akuntabilitas informasi keuangan, kini menghadapi lanskap profesional yang sangat dinamis, ditandai dengan peningkatan adopsi teknologi digital dalam proses audit dan pelaporan keuangan, penelitian ini bertujuan untuk menganalisis peran pelatihan praktis dalam mendukung proses transformasi digital di KAP, khususnya dalam meningkatkan daya saing auditor muda dalam menghadapi tantangan teknologi audit yang terus berkembang. Fokus utama kajian ini adalah untuk menggali bagaimana pelatihan yang efektif dapat mempercepat adaptasi teknologi serta mengoptimalkan peran auditor muda dalam konteks audit digital.KATA KUNCI : Transformasi Digital, Pelatihan Praktis, Daya Saing, Tantangan DigitalisasiABSTRACTThe development of information, and communication technology (ICT) so rapidly in recent decades has brought about a transformative impact on almost all aspects of human life, ranging from the way of communicating, working, to in the management, and presentation of information (Anjani et al., 2024). The business world and the accounting profession are not immune to this current of change. The Office of the Public Accountant (OPA), as an institution that plays an important role in ensuring the transparency, and accountability of financial information, is currently facing a highly dynamic professional landscape, characterized by the increasing adoption of digital technologies in the audit and financial reporting process, this study aims to analyze the role of practical training in supporting the digital transformation process in the OPA, particularly in enhancing the competitiveness of young auditors in facing the challenges of ever-evolving technology. The main focus of this study is to explore how effective training can accelerate technology adaptation as well as optimize the role of junior auditors in the context of digital auditing.KEYWORDS : Digital Transformation, Practical Training, Competitiveness, Digitization Challenges
Co-Authors Anjar Sulistyowati Ayu Dwi Rahmadhani Imroatus Sholihah Riska Angelina Putri Rozi, Ahmad Fathur Saifuddin Zuhri