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All Journal Jurnal Ilmiah Edunomika (JIE) Journal Of Human And Education (JAHE) RESLAJ: Religion Education Social Laa Roiba Journal Multidisciplinary Indonesian Center Journal
Saifuddin Zuhri
Universitas Islam Darul 'Ulum Lamongan
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE INFLUENCE OF CUSTOMER EXPERIENCE AND PERCEIVED SERVICE QUALITY ON CONSUMER SATISFACTION WITH PRODUCT QUALITY AS A MODERATING VARIABLE Zunan Setiawan; Saifuddin Zuhri; Djoko Widagdo; Chevy Herli Sumerli A; Evi Sirait
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11536

Abstract

Abstract Customer satisfaction is the most important factor that companies must pay attention to so that their business is able to compete and even dominate the market. There are a number of factors that can influence customer satisfaction, including Customer Experience which is representative of internal factors and Perceived Service Quality is representative of external factors. Different from previous research, this research adds the Product Quality variable as a moderating variable. This research is quantitative research with an explanatory approach. The data used in this research is primary data distributed to 125 Gacoan noodle employees and 125 Gacoan noodle consumers spread throughout Indonesia. The collected data was analyzed using the smart PLS 3.0 analysis tool. The research results show that the respective variables Consumer Experience and Perceived Service Quality have a positive relationship and a significant influence on the Consumer Satisfication variable. Apart from that, the Product Quality variable can moderate the influence of the variables above, the results are even more significant than each direct test of each independent variable on the dependent variable in this research. Keywords: Consumer Experience, Percevied Service Quality, Consumer Satisfication, Product Quality
Collaboration Between Fintech and Regional Government In The Village MSME Incubation Program To Increase Their Competitiveness Sumardi Sumardi; Joupy G.Z. Mambu; Vina Budiarti Mustika Sari; Saifuddin Zuhri; Susilawati Susilawati
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1268

Abstract

Abstrak Artikel ini bertujuan untuk mengetahui kolaborasi fintech dan pemerintah daerah dalam program inkubasi UMKM desa untuk meningkatkan daya saingnya. Kegiatan pengabdian kepada masyarakat melalui program inkubasi umkm Desa Balingasal Kecamatan Padureso Kabupaten Kebumen Jawa Tengah bertujuan untuk mengedukasi masyarakat khususnya UMKM tentang penggunaan fintech yang belum secara maksimal digunakan dalam hal peningkatan daya saing UMKM di desa. Implementasi program Inkubasi UMKM Desa Balingasal Kecamatan Padureso Kabupaten Kebumen Jawa Tengah menggunakan metode pelatihan dan pembekalan pada Jumat, 23 Februari 2024. Hasil kegiatan ini menunjukkan bahwa peserta kegiatan UMKM memiliki pengetahuan baru atau teredukasi tentang perkembangan dan keberadaan fintech, jenis-jenis fintech, manfaat dari penggunaan fintech serta apa saja keunggulan dari fintech. Peserta juga dibekali pelatihan tentang penggunaan fintech untuk meningkatkan daya saing UMKM dengan memanfaatkan jasa keuangan online. Program fintech pemerintah Kabupaten Kebumen berbentuk Kredit Usaha Rakyat (KUR) yang dapat diakses secara online oleh masyarakat melalui laman tpakd.kebumenkab.go.id. Kata Kunci: Inkubasi UMKM, fintech, pemerintah daerah Abstract This article aims to determine the collaboration between fintech and local government in the village MSME incubation program to increase their competitiveness. Community Service Activities (PKM) through the MSME incubation program in Balingasal Village, Padureso District, Kebumen Regency, Central Java, aims to educate the community, especially MSMEs, about the use of fintech which has not yet been used optimally in terms of increasing the competitiveness of MSMEs in the village. Implementation of the MSME Incubation program in Balingasal Village, Padureso District, Kebumen Regency, Central Java using training and provision methods on Friday, February 23 2024. The results of this activity show that MSME activity participants have new knowledge or are educated about the development and existence of fintech, types of fintech, the benefits of the use of fintech and what are the advantages of fintech. Participants are also provided with training on the use of fintech to increase the competitiveness of MSMEs by utilizing online financial services. The Kebumen Regency government's fintech program is in the form of People's Business Credit (KUR) which can be accessed online by the public via the tpakd.kebumenkab.go.id page. Keywords: Incubation of MSMEs, fintech, local government
PENGARUH PENGGUNAAN INFLUENCER MARKETING TERHADAP PERILAKU PEMBELIAN KONSUMEN DALAM ERA DIGITAL Saifuddin Zuhri; Ahmad Fathur Rozi; Anjar Sulistyowati; Nurul Fauziyah
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 1 (2025): Vol. 2 No. 1 Edisi Januari 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i1.442

Abstract

This research aims to analyze the influence of the use of influencer marketing on consumer purchasing behavior in the digital era. Influencer marketing has become a popular marketing strategy, especially on social media, that can influence consumer purchasing decisions. This research uses a survey method with 200 respondents who actively use social media and are exposed to influencer marketing content. The variables analyzed include influencer credibility, audience engagement, product suitability to the audience, and their influence on consumer purchasing decisions. The research results show that influencer credibility, audience engagement, and product suitability with the audience have a significant positive influence on consumer purchasing behavior. Additionally, transparency and authenticity in the relationship between influencers and brands has also proven important in building audience trust. This research provides practical implications for companies to select the right influencers, increase audience engagement, and maintain authenticity in their marketing campaigns. Overall, influencer marketing has proven effective in influencing consumer purchasing decisions, especially in the context of social media and the digital era.
Optimizing Millennial Farmers' Harvest Results by Maximizing Internet of Things Programs in Lamongan Regency Emmy Hamidah; Saifuddin Zuhri; Idum Satia Santi; Etty Sri Hertini; Yani Prabowo
Reslaj: Religion Education Social Laa Roiba Journal Vol. 7 No. 5 (2025): RESLAJ: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v7i5.7978

Abstract

                This study is a type of qualitative research with a descriptive approach, namely an approach that describes one by one the main topics in this study. The topics in this study are related to Millennial Farmers, the Internet of Things, and agricultural production results used in this study. The data used in this study are secondary data that researchers obtained indirectly through scientific articles, books, magazines, and other sources used in this study. The data obtained were analyzed by stages of data collection, data selection, data reduction, and drawing conclusions with a more complete explanation in the results and discussion sections. Why is it the choice of millennial farmers? Because millennial farmers are the generation that is most sensitive to and literate in technology. In addition, millennial farmers have a longer term to develop compared to previous generations. In addition, why should it be Lamongan district? Because Lamongan is the largest rice contributor in East Java.
Co-Authors Anjar Sulistyowati Chevy Herli Sumerli Djoko Widagdo Emmy Hamidah Etty Sri Hertini Evi Sirait Idum Satia Santi Joupy G Z Mambu Nurul Fauziyah Rozi, Ahmad Fathur Sumardi Sumardi Susilawati Susilawati Vina Budiarti Mustika Sari Yani Prabowo Zunan Setiawan