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All Journal Jurnal Agroindustri Berkelanjutan Andan Jejama: Indonesian Journal Of Community Engagement
Elly Fitriana
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Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Education Engineering Environmental Science Industrial & Manufacturing Engineering Public Health

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STRATEGI PEMASARAN JAMUR TIRAM (Pleurotus Ostreatus) (Studi Kasus: Usaha Jamur Tiram Kus Mushroom di Kecamatan Seputih Surabaya Kabupaten Lampung Tengah) THE MARKETING STRATEGY OF OYSTER MUSHROOM (Pleurotus Ostreatus) (Case Study: Kus Mushroom Oyster Mushroom Business, in Seputih Surabaya District, Lampung Tengah Regency) Elly Fitriana; Erdi Suroso; Muhammad Nur; Harun Al Rasyid
Jurnal Agroindustri Berkelanjutan Vol 2, No 2 (2023): Jurnal Agroindustri Berkelanjutan
Publisher : Jurusan Teknologi Hasil Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jab.v2i2.8034

Abstract

Kus Mushrooms is a business that produces oyster mushrooms. This study aims to analyze internal and external factors that influence the marketing strategy of Kus Mushroom oyster mushrooms, formulate alternatives, and determine marketing strategy priorities for Kus Mushroom oyster mushrooms. The study uses QSPM analysis from the IFE, EFE, and SWOT matrixes. Based on the results of research using the IFE and EFE matrices, it can be seen that Kus Mushroom oyster mushrooms are in a strong position with a total IF matrix score of 3.06 and 2.74 and produce seven alternative strategies in the SWOT analysis. The priority strategy for Kus Mushroom oyster mushrooms is Utilizing quality products by diversifying products to increase added value and selling prices and expanding marketing reach through online promotion and marketing, with a total value of 6.96.
Inovasi Pengolahan Ampas Tahu Menjadi Keripik Ampas Tahu yang Bernilai Jual Rizki, Chiesa; Tegar Suryawan; Elly Fitriana; Ismi Putri Nurul Azizah
ANDAN JEJAMA: Indonesian Journal of Community Engagement (IJCE) Vol. 4 No. 1 (2025): Indonesian Journal of Community Engagement (IJCE) ANDAN JEJAMA
Publisher : FMIPA Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/ijceaj.v4i1.42

Abstract

Ampas tahu adalah sisa dari proses pengolahan kedelai menjadi tahu, ampas tahu masih dapat digunakan menjadi produk kuliner seperti tempe gembus, oncom, tepung ampas tahu, keripik ampas tahu dan berbagai jenis olahan lainnya. Artikel ini menggunakan metode society parcipatory dan persuasive approach. Tujuan penulisan artikel ini untuk memberikan gambaran dan penjelasan terkait program kerja pengolahan limbah padat tahu menjadi produk pangan inovatif, meliputi bahan, proses pembuatan serta manfaatnya. Hasilnya masyarakat Desa Srikaton mendapatkan wawasan baru tentang pengolahan ampas tahu menjadi keripik ampas tahu. Sehingga dapat mengurangi pencemaran lingkungan sekaligus manambah penghasilan bagi masyarakat.
Co-Authors Erdi Suroso Harun Al Rasyid Ismi Putri Nurul Azizah Muhammad Nur Rizki, Chiesa Tegar Suryawan