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All Journal Jurnal Cakrawala Akademika
Setiawan Jhody
Universitas Bina Darma
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Peningkatan Penjualan Melalui Promosi Dengan Sarana Media Sosial Pada Umkm Kain Songket di  Desa Limbang Jaya Setiawan Jhody; Efan Elpanso; Dina Mellita
Jurnal Cakrawala Akademika Vol. 1 No. 4 (2024): Edisi November - Desember
Publisher : PT. Pustaka Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70182/JCA.v1i4.31

Abstract

This research aims to increase the sales of songket fabrics at UMKM in Limbang Jaya Village through promotional strategies using social media. The activities were carried out in the Thematic Real Work Lecture (KKNT) program for 36 days, from October 16 to November 21, 2024. Prior to the implementation of KKNT, the promotion of songket fabrics in this village was still limited to traditional methods such as word-of-mouth promotion. Through training and mentoring, the community of Limbang Jaya Village began to understand and utilize social media, including Facebook, Instagram, and WhatsApp Business, as a means of wider and more effective promotion. The results of the activities show an increased understanding of digital promotion and the potential for market expansion for local songket fabric products. With this approach, the promotion of songket fabrics in Limbang Jaya Village was successfully improved, having a positive impact on efforts to expand the marketing network and encourage the growth of local UMKM.
Co-Authors Dina Mellita Efan Elpanso