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Analisis Kinerja Keberlanjutan Perusahaan Kelapa Sawit dalam Mendukung Pencapaian SDGs dan Penyusunan Strategi Penguatan Green Reputationdi Kabupaten Kotawaringin Barat Ria Septiani; Fifit S Ni’mah
Community Engagement and Emergence Journal (CEEJ) Vol. 7 No. 1 (2026): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v7i1.11678

Abstract

Penelitian ini bertujuan menganalisis kinerja keberlanjutan perusahaan kelapa sawit dalam mendukung pencapaian Sustainable Development Goals (SDGs) serta merumuskan strategi penguatan green reputation perusahaan di Kabupaten Kotawaringin Barat. Penelitian menggunakan pendekatan deskriptif kualitatif dengan memanfaatkan data sekunder yang berasal dari laporan keberlanjutan, laporan tahunan, dokumen sertifikasi, dan publikasi perusahaan. Objek penelitian terdiri atas tujuh perusahaan kelapa sawit yang beroperasi di Kabupaten Kotawaringin Barat. Analisis dilakukan melalui evaluasi kinerja keberlanjutan berdasarkan indikator SDGs yang relevan dan dilanjutkan dengan analisis SWOT untuk merumuskan strategi penguatan green reputation. Hasil penelitian menunjukkan bahwa perusahaan telah berkontribusi terhadap pencapaian SDG 8, SDG 12, SDG 13, SDG 15, dan SDG 17 melalui program kemitraan plasma, konservasi lingkungan, sertifikasi keberlanjutan, dan pemberdayaan masyarakat. Namun demikian, tingkat transparansi dan keterbukaan informasi keberlanjutan masih bervariasi antar perusahaan. Hasil analisis SWOT menunjukkan bahwa strategi prioritas dalam penguatan green reputation adalah peningkatan transparansi melalui pelaporan keberlanjutan berbasis SDGs, penguatan komunikasi keberlanjutan, optimalisasi media digital, serta pengembangan kolaborasi dengan berbagai pemangku kepentingan
Financial Literacy and Digital Marketing Assistance Program for Rattan Handicraft MSMEs in Tempayung Village Apriyasni Melati; Fifit S. Ni'mah; Ria Septiani
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2026): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/fn1hq431

Abstract

Rattan handicraft Micro, Small, and Medium Enterprises (MSMEs) in Tempayung Village, Kotawaringin Barat Regency, possess considerable potential to support local economic development. However, many business owners continue to face challenges in financial management and digital marketing, limiting business sustainability and market expansion. This community service program aimed to enhance the financial literacy and digital marketing capabilities of rattan handicraft MSMEs through an integrated approach involving training, hands-on practice, and mentoring. The program targeted all 10 identified rattan handicraft MSMEs in Tempayung Village. The implementation consisted of four stages: preliminary observation and needs assessment, preparation of training materials, financial literacy and digital marketing training, and mentoring followed by program evaluation. The results demonstrated that participants improved their understanding of simple bookkeeping, financial statement preparation, and the importance of separating personal and business finances. Furthermore, participants acquired practical skills in utilizing social media and online marketplaces as digital marketing platforms to promote their products. The integration of financial literacy and digital marketing proved effective in strengthening the managerial and marketing capacities of MSMEs, thereby supporting business competitiveness and sustainability. The program also demonstrated that collaboration among higher education institutions, local government, and MSMEs can effectively contribute to strengthening local economic development through community empowerment.