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All Journal Society: Jurnal Pengabdian Masyarakat Economics and Business Management Journal
Apriyasni Melati
Universitas Antakusuma
Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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A Critical Review Of The Effectiveness Of Economic Policies During The Pandemic In Developing Countries Apriyasni Melati; Sri Umiatun Andayani; Adisti Maharani Krisna; Ni Wayan Septia Wini; Faty Rahmarisa
Economics And Business Management Journal ( EBMJ ) Vol. 2 No. 02 (2025): Economics And Business Management Journal (EBMJ)
Publisher : Rey Media Grafika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66084/ebmj.v2i02.469

Abstract

This study examines the effectiveness of economic policies in addressing global economic challenges and their impact on various sectors, including SMEs and the informal sector. The primary focus is on analyzing how fiscal and monetary policies can mitigate economic instability and enhance public welfare. The study also explores the role of digital technology in supporting transparency and efficiency in economic policymaking. The research employs both qualitative and quantitative approaches, utilizing secondary data analysis from reliable sources. The findings indicate that strong coordination between central and local governments, along with responsive and inclusive economic policies, can enhance the effectiveness of economic strategies. This research is expected to serve as a foundation for more adaptive economic policies in the future.
Financial Literacy and Digital Marketing Assistance Program for Rattan Handicraft MSMEs in Tempayung Village Apriyasni Melati; Fifit S. Ni'mah; Ria Septiani
Society : Jurnal Pengabdian Masyarakat Vol. 5 No. 4 (2026): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/fn1hq431

Abstract

Rattan handicraft Micro, Small, and Medium Enterprises (MSMEs) in Tempayung Village, Kotawaringin Barat Regency, possess considerable potential to support local economic development. However, many business owners continue to face challenges in financial management and digital marketing, limiting business sustainability and market expansion. This community service program aimed to enhance the financial literacy and digital marketing capabilities of rattan handicraft MSMEs through an integrated approach involving training, hands-on practice, and mentoring. The program targeted all 10 identified rattan handicraft MSMEs in Tempayung Village. The implementation consisted of four stages: preliminary observation and needs assessment, preparation of training materials, financial literacy and digital marketing training, and mentoring followed by program evaluation. The results demonstrated that participants improved their understanding of simple bookkeeping, financial statement preparation, and the importance of separating personal and business finances. Furthermore, participants acquired practical skills in utilizing social media and online marketplaces as digital marketing platforms to promote their products. The integration of financial literacy and digital marketing proved effective in strengthening the managerial and marketing capacities of MSMEs, thereby supporting business competitiveness and sustainability. The program also demonstrated that collaboration among higher education institutions, local government, and MSMEs can effectively contribute to strengthening local economic development through community empowerment.
Co-Authors Adisti Maharani Krisna FATY RAHMARISA Fifit S. Ni'mah Ni Wayan Septia Wini Ria Septiani Sri Umiatun Andayani