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p-Index From 2021 - 2026
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All Journal Aksaqila International Humanities and Social Sciences [AIHSS] Journal
Putri Rizki Syafrayani
Universitas Negeri Medan
Humanities Education Other

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Virtual Activism and Multimodal Meaning-Making: Investigating Protest Representation in Roblox through Multimodal Critical Discourse Analysis Putri Rizki Syafrayani; Siti Aisah Ginting; Winda Setiasari
Aksaqila International Humanities and Social Sciences [AIHSS] Journal Vol. 5 No. 1 (2026)
Publisher : Aksaqila International Humanities and Social Sciences [AIHSS] Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/aihss.v5i1.601

Abstract

Digital environments increasingly function as spaces where sociopolitical expression is performed through interactive media. This study explores how protest discourse and power relations are represented within a virtual protest simulation on the Roblox platform. The research applies Multimodal Critical Discourse Analysis (MCDA) by integrating Critical Discourse Analysis (Fairclough, 1995) with multimodal social semiotics (Kress & van Leeuwen, 2006, 2021). Data were obtained from five scenes collected through close-playing observation of a Roblox protest simulation associated with the “Free Palestine” movement. The analysis focuses on the interaction of linguistic, visual, gestural, spatial, and auditory semiotic resources embedded within the virtual environment. The findings reveal that protest representation in the simulation emerges through the coordinated use of symbolic imagery, avatar interaction, spatial positioning, and textual expressions. These multimodal configurations communicate meanings related to solidarity, institutional authority, embodied resistance, and humanitarian advocacy. The study demonstrates that gaming platforms such as Roblox can function as discursive arenas where ideological positions and political narratives are negotiated through interactive communication. By extending Multimodal Critical Discourse Analysis into participatory gaming environments, this research contributes to the understanding of digital protest discourse in contemporary media cultures.
A Multimodal Discourse Analysis of Yeonjun’s “No Labels Part 01” Album Promotion: Human Billboard as Hybrid Advertising on Instagram Reels Putri Rizki Syafrayani
Aksaqila International Humanities and Social Sciences [AIHSS] Journal Vol. 4 No. 2 (2025)
Publisher : Aksaqila International Humanities and Social Sciences [AIHSS] Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the use of multimodal resources in Yeonjun’s No Labels Part 01 album promotion through a human billboard campaign disseminated via Instagram Reels. Employing a qualitative descriptive approach, this research applies Multimodal Discourse Analysis (MMDA) to analyze the interaction of linguistic, visual, auditory, and kinetic modes within two official promotional videos released by @txt_bighit. The findings reveal that the campaign constructs meaning through strong multimodal cohesion, where minimalist typography, symbolic color choices, controlled bodily movement, and ambient urban soundscapes work together to convey the ideology of “No Labels.” The absence of spoken language and background music emphasizes authenticity, artistic autonomy, and resistance to conventional K-pop promotional practices. Visual contrasts between Yeonjun’s exposed album imagery and the anonymity of the performers further reinforce themes of individuality and self-definition. This study concludes that hybrid promotional strategies combining offline street performance and online digital circulation function as effective multimodal discourses in contemporary music marketing, contributing to the expansion of MMDA within performative and digital advertising contexts.
Co-Authors SITI Aisah Ginting Winda Setiasari