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p-Index From 2021 - 2026
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This Author published in this journals
All Journal Journal of English Teaching and Applied Linguistics (JETAL) Aksaqila International Humanities and Social Sciences [AIHSS] Journal
Putri Rizki Syafrayani
Universitas Negeri Medan
Humanities Education Languange, Linguistic, Communication & Media Social Sciences Other

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Virtual Activism and Multimodal Meaning-Making: Investigating Protest Representation in Roblox through Multimodal Critical Discourse Analysis Putri Rizki Syafrayani; Siti Aisah Ginting; Winda Setiasari
Aksaqila International Humanities and Social Sciences [AIHSS] Journal Vol. 5 No. 1 (2026)
Publisher : Aksaqila International Humanities and Social Sciences [AIHSS] Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/aihss.v5i1.601

Abstract

Digital environments increasingly function as spaces where sociopolitical expression is performed through interactive media. This study explores how protest discourse and power relations are represented within a virtual protest simulation on the Roblox platform. The research applies Multimodal Critical Discourse Analysis (MCDA) by integrating Critical Discourse Analysis (Fairclough, 1995) with multimodal social semiotics (Kress & van Leeuwen, 2006, 2021). Data were obtained from five scenes collected through close-playing observation of a Roblox protest simulation associated with the “Free Palestine” movement. The analysis focuses on the interaction of linguistic, visual, gestural, spatial, and auditory semiotic resources embedded within the virtual environment. The findings reveal that protest representation in the simulation emerges through the coordinated use of symbolic imagery, avatar interaction, spatial positioning, and textual expressions. These multimodal configurations communicate meanings related to solidarity, institutional authority, embodied resistance, and humanitarian advocacy. The study demonstrates that gaming platforms such as Roblox can function as discursive arenas where ideological positions and political narratives are negotiated through interactive communication. By extending Multimodal Critical Discourse Analysis into participatory gaming environments, this research contributes to the understanding of digital protest discourse in contemporary media cultures.
A Multimodal Discourse Analysis of Yeonjun’s “No Labels Part 01” Album Promotion: Human Billboard as Hybrid Advertising on Instagram Reels Putri Rizki Syafrayani
Aksaqila International Humanities and Social Sciences [AIHSS] Journal Vol. 4 No. 2 (2025)
Publisher : Aksaqila International Humanities and Social Sciences [AIHSS] Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study examines the use of multimodal resources in Yeonjun’s No Labels Part 01 album promotion through a human billboard campaign disseminated via Instagram Reels. Employing a qualitative descriptive approach, this research applies Multimodal Discourse Analysis (MMDA) to analyze the interaction of linguistic, visual, auditory, and kinetic modes within two official promotional videos released by @txt_bighit. The findings reveal that the campaign constructs meaning through strong multimodal cohesion, where minimalist typography, symbolic color choices, controlled bodily movement, and ambient urban soundscapes work together to convey the ideology of “No Labels.” The absence of spoken language and background music emphasizes authenticity, artistic autonomy, and resistance to conventional K-pop promotional practices. Visual contrasts between Yeonjun’s exposed album imagery and the anonymity of the performers further reinforce themes of individuality and self-definition. This study concludes that hybrid promotional strategies combining offline street performance and online digital circulation function as effective multimodal discourses in contemporary music marketing, contributing to the expansion of MMDA within performative and digital advertising contexts.
EMBODIED DIGITAL PROTEST IN ROBLOX: A MULTIMODAL CRITICAL DISCOURSE ANALYSIS OF POWER AND RESISTANCE IN VIRTUAL ACTIVISM Putri Rizki Syafrayani; Siti Aisah Ginting; Winda Setiasari
JETAL: Journal of English Teaching & Applied Linguistic Vol 8 No 1 (2026): September In Progress
Publisher : English Education Department at FKIP Nommensen University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jetal.v8i1.2516

Abstract

This study investigates the construction of meanings of power and protest through multimodal semiotic resources within the “Free Palestine” protest simulation on the Roblox video game platform. Roblox enables users to perform protest discourse through embodied interaction, spatial navigation, symbolic representation, and multimodal participation as participatory virtual environments increasingly function as sociopolitical communicative spaces. This research applies the MCAD by Jewitt and Machin and Mayr to examine how linguistic, visual, gestural, spatial, and auditory semiotic resources interact to construct representations of resistance, solidarity, and institutional authority within the virtual environment. Data were collected through repeated close-playing observation, multimodal logging, field-note documentation, and iterative analysis of representative protest scenes. The analytical process involved multimodal categorization, interpretive coding, and critical examination of how semiotic resources operate relationally across interactive gameplay contexts. The findings demonstrate that protest discourse within Roblox is enacted through embodied and participatory performance in which players negotiate ideological positioning through avatar movement, spatial confrontation, and symbolic alignment. This study contributes theoretically to MCDA by extending multimodal discourse analysis beyond static media texts to interactive gaming environments characterized by embodied resistance and participatory protest discourse.
Co-Authors SITI Aisah Ginting Winda Setiasari