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All Journal Community Development Journal: Jurnal Pengabdian Masyarakat JIMEK
I Putu Mas Oktaviana Howard
Universitas Pendidikan Nasional
Humanities Economics, Econometrics & Finance Education Health Professions Public Health

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EDUKASI PENGURANGAN PENGGUNAAN SAMPAH PLASTIK MELALUI PEMBAGIAN BROSUR DAN TOTE BAG DI LINGKUNGAN KELURAHAN SANUR I Putu Mas Oktaviana Howard; Kadek Julia Mahadewi
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.42999

Abstract

Masalah sampah plastik di Kelurahan Sanur menjadi tantangan lingkungan yang semakin mendesak. Tingginya penggunaan plastik sekali pakai menyebabkan akumulasi sampah yang sukar terurai dan mencemari lingkungan sekitar. Untuk menangani isu ini, penting untuk meningkatkan pemahaman masyarakat mengenai dampak negatif penggunaan plastik serta mencari solusi untuk mengurangi ketergantungannya. Program edukasi menjadi kunci dalam hal ini, dengan salah satu pendekatannya adalah pembagian brosur yang menginformasikan bahaya sampah plastik dan alternatif yang ramah lingkungan. Selain itu, distribusi tote bag diharapkan dapat mengurangi penggunaan kantong plastik sekali pakai. Program ini berhasil meningkatkan kesadaran masyarakat tentang pentingnya beralih ke pilihan lebih ramah lingkungan. Meski demikian, sejumlah tantangan tetap ada, seperti kebiasaan lama yang sulit diubah, terbatasnya akses terhadap produk ramah lingkungan, dan kurangnya pengawasan berkelanjutan. Oleh karena itu, dibutuhkan edukasi terus-menerus dan peraturan yang lebih ketat agar masyarakat dapat lebih konsisten menerapkan gaya hidup ramah lingkungan.
Strategi Pemasaran Word of Mouth dalam Membangun Reputasi dan Meningkatkan Pelanggan Toko Bangunan UD. Putri Jaya Denpasar I Putu Mas Oktaviana Howard; Ni Ketut Arniti
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 6 No. 1 (2026): Maret: Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan (JIMEK)
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v6i1.9823

Abstract

This study aims to analyze the role of Word of Mouth (WOM) marketing strategies in building business reputation and increasing the number of customers at UD Putri Jaya Building Materials Store in Denpasar. The increasingly intense competition in the building materials retail sector requires the implementation of effective, adaptive, and low-cost marketing strategies, making WOM a strategic alternative due to its high credibility derived from real customer experiences. This research employed a descriptive qualitative method with a case study approach. Data were collected through in-depth interviews, observations, and documentation involving the business owner, employees, as well as regular and new customers. Data analysis was conducted using the interactive model of Miles, Huberman, and Saldaña, which includes data reduction, data display, and conclusion drawing. The results indicate that Word of Mouth serves as the primary marketing strategy at UD Putri Jaya and is formed organically through positive customer experiences. The effectiveness of WOM is supported by the implementation of the 7P marketing mix, including product quality and completeness, competitive and reasonable pricing, strategic location and delivery services, friendly and informative employee interactions, efficient service processes, and well-maintained physical facilities. These factors contribute to customer satisfaction, trust, and a positive business reputation, which in turn encourage repeat purchases, customer loyalty, and customers’ willingness to recommend UD Putri Jaya to others. Therefore, it can be concluded that Word of Mouth is an effective marketing strategy for building reputation and increasing the number of customers at UD Putri Jaya Building Materials Store in Denpasar.
Co-Authors Kadek Julia Mahadewi Ni Ketut Arniti