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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Madaniya
Rio Dody Christanto
Universitas Kristen Teknologi Solo
Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science

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Optimalisasi Penggunaan Media Sosial Tiktok Guna Memperluas Jangkauan Pasar Primagama Jagalan Rahel Valentina Carolyn; Steven Avrilio Andika Putra; Yosia Nur Abdiel; Rio Dody Christanto; Teofilus Tanu Saputra; Adhita Maharani Dewi
Madaniya Vol. 6 No. 1 (2025)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.1112

Abstract

Artikel ini menjelaskan optimalisasi penggunaan media sosial TikTok oleh Primagama Jagalan Solo, sebuah lembaga pendidikan bimbingan, untuk memperluas jangkauan pasar. Dengan populernya TikTok di kalangan anak muda, platform ini menawarkan peluang signifikan untuk meningkatkan visibilitas dan menarik perhatian audiens, khususnya pelajar dan orang tua yang membutuhkan layanan pendidikan. Strategi yang diterapkan mencakup pembuatan konten kreatif yang edukatif dan informatif, seperti video tips belajar dan testimoni dari siswa serta orang tua. Primagama juga memanfaatkan fitur TikTok, termasuk hashtag trending dan kolaborasi dengan influencer lokal, untuk meningkatkan jangkauan audiens. Hasil penerapan strategi ini menunjukkan peningkatan signifikan dalam jumlah pengikut, interaksi (like, komentar, dan share), serta jangkauan pasar baik lokal maupun nasional. Selain itu, terdapat peningkatan jumlah pendaftaran siswa baru yang mengaku tertarik setelah melihat konten promosi di TikTok. Secara keseluruhan, penggunaan platform TikTok terbukti efektif dalam memperluas pasar Primagama Jagalan Solo dan meningkatkan keterlibatan audiens, menjadikannya alat pemasaran yang sangat potensial di sektor pendidikan di era digital ini.
Pengaruh Employee-Generated Content pada Aplikasi Tiktok terhadap Kepercayaan Konsumen Produk Aerostreet Rio Dody Christanto; Indah Handaruwati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1469

Abstract

The rapid growth of social media has encouraged companies to implement more interactive marketing strategies to build consumer trust. One strategy that has recently emerged is Employee Generated Content (EGC), which is content created and shared by employees through digital platforms such as TikTok. This type of content is considered more authentic and credible than traditional promotions. This study aims to analyze the influence of employee-generated content on TikTok on consumer trust in Aerostreet products. The research approach used is quantitative with a positive philosophy. Data were obtained through an online questionnaire distributed to 40 active TikTok respondents who had viewed employee content related to Aerostreet products, using a purposive sampling technique. The analysis was conducted using multiple linear regression assisted by statistical software. The results showed that partially, company credibility and content quality did not have a significant influence on consumer trust, while creator creativity was proven to have a positive and significant influence. Simultaneously, these three variables had a significant influence on consumer trust. The coefficient of determination showed that 93.6% of the variation in consumer trust was explained by the three independent variables, while the remaining 6.4% was influenced by other factors outside this study. These findings confirm that creativity in delivering employee-generated content on TikTok plays a significant role in capturing audience attention and increasing consumer trust in the Aerostreet brand.
Co-Authors Adhita Maharani Dewi Indah Handaruwati Rahel Valentina Carolyn Steven Avrilio Andika Putra Teofilus Tanu Saputra Yosia Nur Abdiel