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All Journal JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Jurnal Ners Eduvest - Journal of Universal Studies
Taufik Zulfikar
Universitas Sangga Buana YPKP
Aerospace Engineering Computer Science & IT Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Neuroscience Nursing Social Sciences

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Pengaruh Kualitas Layanan Farmasi dan Citra Rumah Sakit Terhadap Kepuasan Pasien dan Dampaknya Pada Loyalitas Pasien (Studi pada Pasien Rawat Jalan Rsud Ratu Aji Putri Botung Kalimantan Timur) Ruk’at Rukmayanti; Taufik Zulfikar; Chevie Wirawan
Jurnal Ners Vol. 9 No. 3 (2025): JULI 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v9i3.47116

Abstract

Patient satisfaction is not merely the ultimate goal of quality service, but also a bridge to patient loyalty. Patient loyalty is crucial for the long-term operational sustainability and growth of a hospital. This study aims to determine the influence of pharmaceutical service quality and hospital image on patient loyalty, mediated by patient satisfaction. The research was conducted at RSUD Ratu Aji Putri Botung, with a sample of 98 respondents selected using a purposive sampling technique. Data were collected through a survey utilizing a 1-5 Likert scale instrument. The statistical analysis employed descriptive statistics and hypothesis testing using Structural Equation Modeling - Partial Least Square (SEM PLS). The results of the SEM PLS analysis indicate that the model's goodness of fit is acceptable, as shown by an R-squared value above 50% (categorized as a medium to high influence), a high Q-squared predict value (>50%), a GoF index of 0.664 > 0.36 (categorized as high GoF), and PLS Predict and CVPAT indicating high predictive power. The outer model evaluation confirmed acceptable levels of validity and reliability. The study's findings reveal that pharmaceutical service quality and hospital image positively impact patient satisfaction, and subsequently, patient loyalty.
Perencanaan Bisnis Pengembangan Klinik Fisioterapi Rumah Sakit Umum Prima Medika Denpasar Bali Agung Manik Septiana Putra; Taufik Zulfikar; Rukhiyat Syahidin; Etty Sofia; Vip Paramarta
Jurnal Ners Vol. 10 No. 2 (2026): APRIL 2026
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jn.v10i2.56318

Abstract

This study aims to develop a business planning framework for the establishment of a Physiotherapy Clinic at Prima Medika General Hospital, Denpasar, Bali. The primary problem addressed is the growing demand for rehabilitation services that has not been optimally accommodated within the existing hospital structure. Using a qualitative descriptive evaluative approach, data were collected through in-depth interviews, field observations, and document analysis. The research focuses on market, human resources, and financial feasibility, alongside designing a business model through the Business Model Canvas (BMC) and analyzing competition using Porter’s Five Forces. Results indicate that the clinic development is feasible and holds strong potential when implemented in a phased manner. Key findings highlight a stable market demand from outpatients and institutional partners. Financially, the project is deemed viable with an Internal Rate of Return (IRR) of 18.19%. Integration with the hospital system provides a significant competitive advantage against industry rivals. This research offers practical insights for hospital management in strategic decision-making for new service development.
The Effects of Well-Being and Work Environment on Employee Loyalty and its Implications for Organizational Citizenship Behavior at Primasatya Husada Citra Hospital in Surabaya Panca Herdy Prasetya; Taufik Zulfikar; Rulia Rulia; Vip Paramarta; Ayu Laili Rahmiyati
Eduvest - Journal of Universal Studies Vol. 6 No. 8 (2026): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v6i8.53212

Abstract

Primastya Husada Citra Surabaya Hospital must have and retain employees who demonstrate loyalty and organizational citizenship behavior in creating safe and comfortable healthcare services as desired by almost all patients who come for treatment and enjoy the facilities available at Primastya Husada Citra Surabaya Hospital. This study aims to analyze the influence of employee well-being and work environment on employee loyalty, which in turn impacts organizational citizenship behavior at Primastya Husada Citra Surabaya Hospital. This study employed a quantitative method. After analyzing and describing the influence of employee well-being and work environment on employee loyalty through organizational citizenship behavior, based on the responses of 118 respondents selected as the sample in this study. Well-being has a significant positive effect on employee loyalty with a coefficient value of β = 0.441. The work environment has a positive and significant effect on employee loyalty with a path coefficient value of β = 0.521. Employee loyalty has a positive and significant effect on organizational citizenship behavior with a path coefficient value of β = 0.442. Loyalty has a positive and significant effect on organizational citizenship behavior with a path coefficient value of β = 0.978. Well-being has a positive and significant effect on organizational citizenship behavior with a path coefficient value of β = 0.429. Work environment has a positive and significant effect on organizational citizenship behavior with a path coefficient value of β = 0.429.
Pengaruh Analisis Customer Lifetime Value Menggunakan RFM Dan K-Means Clustering Terhadap Strategi Pemasaran Industri E-Commerce Juhairiah Juhairiah; Taufik Zulfikar
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 10 No 2 (2026): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v10i2.35573

Abstract

The rapid growth of the e-commerce industry has intensified competition in customer retention and business profitability. Therefore, companies need to understand customer characteristics to develop targeted marketing strategies. This study aims to analyze Customer Lifetime Value (CLV) using the Recency, Frequency, Monetary (RFM) approach and K-Means Clustering to support marketing decision-making. The research methodology follows the CRISP-DM framework utilizing the Online Retail Dataset consisting of 4,338 customers. The K-Means algorithm successfully classified customers into five main segments: Potential Customers, Hibernating Customers, Champions, Loyal Customers, and VIP Customers. The VIP Customers segment achieved the highest average CLV of 572,425.61, while Hibernating Customers had the lowest average CLV of 1,435.94. Furthermore, Potential Customers contributed the largest share of revenue due to their dominant population size. The integration of RFM, K-Means, and CLV provides deeper insights into customer behavior to support more effective marketing strategies.
Co-Authors Agung Manik Septiana Putra Ayu Laili Rahmiyati Chevie Wirawan Etty Sofia Juhairiah Juhairiah Panca Herdy Prasetya Rukhiyat Syahidin Ruk’at Rukmayanti Rulia Rulia Vip Paramarta