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All Journal Nomico INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Wulandari Wulandari
IBN Pringsewu
Economics, Econometrics & Finance

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From Likes to Profit: The Impact of Digital Marketing on the Economic Growth of the MSME Sector Wulandari Wulandari
Nomico Vol. 2 No. 5 (2025): Nomico - June
Publisher : PT. Anagata Sembagi Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62872/3hqjhv12

Abstract

This study explores the impact of digital marketing on the economic growth of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. With the increasing prevalence of digital platforms, MSMEs have begun to utilize social media, e-commerce, and online advertising to reach wider audiences, enhance brand visibility, and boost revenue. The research employs a quantitative approach using surveys distributed to MSME owners across various sectors, analyzing the relationship between digital marketing practices and business performance. The findings indicate a strong positive correlation between digital marketing intensity and business growth, particularly in terms of customer acquisition, revenue generation, and market expansion. However, the study also reveals challenges such as limited digital skills, infrastructure disparities, and algorithm changes that hinder optimal results. The research suggests that for MSMEs to fully capitalize on digital marketing, consistent effort, strategic planning, and digital literacy enhancement are essential. This study contributes to the understanding of digital marketing’s role in MSME development and offers recommendations for policy interventions and business strategies.
PROMOTING ENTREPRENEURSHIP AND INNOVATION WITHIN ORGANISATIONS: A LITERATURE REVIEW ON STRATEGIES FOR DEVELOPING AN INNOVATIVE CULTURE, TRANSFORMATIONAL LEADERSHIP, AND ORGANISATIONAL LEARNING DYNAMICS TOWARDS SUSTAINABLE COMPETITIVE ADVANTAGE Wulandari Wulandari; Hadenan Towpek
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 1 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This study aims to review the literature on strategies for developing entrepreneurship and innovation within organisations, focusing on three main aspects: innovative culture, transformational leadership, and organisational learning dynamics. Through a systematic literature review approach, this study identifies various best practices that organisations can implement to create a work environment that supports creativity, collaboration, and internal entrepreneurial initiatives. The results of the review show that the synergy between a strong innovative culture, inspirational transformational leadership, and a dynamic organisational learning process is the main foundation for achieving sustainable competitive advantage. The theoretical and practical implications of these findings are expected to assist in the development of innovation management models and organisational strategies that are adaptive to rapid and complex changes in the business environment.
Co-Authors Hadenan Towpek