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STRATEGI INOVASI DAN BRANDING UMKM ES TELER KUY DI DESA SUKAMAJU KECAMATAN BAREGBEG KABUPATEN CIAMIS Ikmal Mumtahaen; Dinar Indrayana
JSE: Jurnal Sharia Economica Vol. 5 No. 2 (2026): April
Publisher : LPPM STAI Muhammadiyah Probolinggo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46773/jzqxm868

Abstract

This study analyzes the product innovation and branding strategies of Es Teler Kuy MSMEs in increasing business competitiveness in Sukamaju Village, Baregbeg District, Ciamis Regency. The purpose of this study is to examine the application of product innovation and strengthening brand identity as an effort to expand the market and maintain business sustainability. The method used is qualitative research with a case study approach through in-depth interviews, observation, and documentation, with data analysis using the Miles and Huberman model. The results show that innovation is carried out through the transformation of traditional es teler into a modern dessert with a creamy sauce, the use of premium fruit, a variety of toppings, and biodegradable packaging that increases consumer appeal and drives an increase in demand of up to 40%. Branding strategies are built through a locally distinctive visual identity, memorable slogans, and the use of consumer-driven social media to expand market reach and strengthen product image. The impact is seen in increased sales, price affordability, and socioeconomic contributions in the form of job creation and strengthening village economic identity. However, limited distribution and low digital literacy remain obstacles. This study confirms that the integration of product innovation and contextual branding effectively increases the competitiveness of rural MSMEs
Community Empowerment through Caisim Cultivation Training and Sharia-Based Economic Practices in Darmacaang, Ciamis Ikmal Mumtahaen; Alip Gunadi; Nila Nopianti; Ganjar Santika; Agung Mulyana; M. Kaharudin Yasin
Khidmat Vol 5 No 1 (2025): Khidmat
Publisher : Lembaga Pengabdian kepada Masyarakat (LPkM) Universitas Islam Darussalam (UID) | Islamic University of Darussalam Ciamis-Jawa Barat

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Abstract

Abstrak . Produktivitas pertanian di Desa Darmacaang masih tergolong rendah, meskipun sektor ini menjadi sumber utama penghidupan masyarakat. Salah satu penyebabnya adalah teknik budidaya caisim ( Brassica rapa var. parachinensis ) yang belum optimal dan kurang keterampilan manajerial serta pemahaman pelaku usaha terhadap pengelolaan usaha berbasis syariah. Kegiatan pengabdian ini bertujuan untuk memberikan penyuluhan mengenai teknik budidaya caisim yang efektif serta memperkenalkan penerapan akad ekonomi syariah berupa mukhabarah dan muzara'ah dalam konteks kerja sama pertanian. Metode pelaksanaannya menggunakan pendekatan partisipatif melalui pelatihan, pemaparan lapangan, dan diskusi kelompok terarah (FGD) yang fokus pada budidaya berorientasi hasil, penggunaan pupuk organik, serta simulasi akad syariah dalam pembagian hasil panen. Hasil pengabdian menunjukkan peningkatan pemahaman dan keterampilan petani dalam menerapkan teknik budidaya yang lebih efisien serta adanya minat untuk menerapkan kerja sama berbasis syariah dalam pengelolaan lahan dan hasil pertanian. Integrasi pendekatan teknis dan syariah ini terbukti mendorong produktivitas dan potensi kemandirian ekonomi lokal, sekaligus mengafirmasi hasil penelitian sebelumnya tentang pentingnya penguatan kapasitas petani melalui pendekatan integratif dalam program pemberdayaan. Kata kunci: budidaya caisim, akad mukhabarah, pemberdayaan ekonomi desa. Abstrak . Produktivitas pertanian di Desa Darmacaang masih rendah meskipun sektor tersebut merupakan sumber mata pencaharian utama bagi penduduknya. Hal ini sebagian besar disebabkan oleh teknik budidaya tanaman caisim ( Brassica rapa var. parachinensis ) yang belum optimal serta keterbatasan keterampilan manajerial dan pengetahuan bisnis berbasis syariah di kalangan petani setempat. Proyek pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan tentang metode budidaya tanaman caisim yang efektif dan memperkenalkan penerapan akad pertanian Islam, khususnya mukhabarah dan muzara'ah , dalam praktik pertanian koperasi. Metode yang digunakan adalah pendekatan partisipatif melalui lokakarya, demonstrasi lapangan, dan diskusi kelompok terfokus (FGD), dengan fokus pada budidaya berorientasi hasil, pemupukan organik, dan simulasi akad syariah dalam skema bagi hasil. Hasil penelitian menunjukkan adanya peningkatan pemahaman dan keterampilan petani dalam menerapkan teknik budidaya yang lebih efisien, seiring dengan meningkatnya minat untuk mengadopsi model kerjasama berbasis syariah untuk pengelolaan lahan dan panen. Integrasi pendekatan teknis dan Islam telah terbukti meningkatkan produktivitas dan mendukung kemandirian ekonomi lokal, yang menegaskan temuan sebelumnya tentang pentingnya strategi pengembangan kapasitas integratif dalam program pemberdayaan masyarakat. Kata Kunci: budidaya caisim, mukhabarah, ekonomi pemberdayaan desa.
DIGITAL UNCERTAINTY IN ISLAMIC BUSINESS LAW: A SYSTEMATIC LITERATURE REVIEW ON GHARAR AND MAISIR IN CONTEMPORARY E-COMMERCE TRANSACTIONS Lutfi Maulana; Ikmal Mumtahaen; Muhammad Romli; Ahmad Khaliq
JURNAL HAKAM Vol 10, No 2 (2026)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/jhi.v10i2.14641

Abstract

The rapid expansion of e-commerce and digital financial technologies has transformed contemporary business practices, generating new forms of contractual uncertainty that challenge established principles of Islamic business law. Central to this challenge are the classical prohibitions of Gharar (excessive uncertainty) and Maisir (speculative gain), which function as core ethical and legal benchmarks for evaluating the permissibility of commercial transactions under Shariah. Despite a growing body of scholarship addressing these issues, existing studies remain fragmented across normative, empirical, and theoretical approaches, with limited systematic synthesis. This article addresses this gap by conducting a systematic literature review (SLR) of Scopus-indexed journal articles published between 2015 and 2025 that examine Gharar and Maisir in contemporary e-commerce and digital financial transactions.Applying a PRISMA-guided methodology, the review analyzes 36 unique studies and synthesizes findings across four analytical dimensions: study characteristics and quality, theoretical foundations, thematic patterns of digital transactions, and methodological trends with associated research gaps. The findings reveal strong scholarly convergence on the centrality of contractual transparency, informed consent, and risk mitigation as prerequisites for Shariah compliance in digital transactions. At the same time, significant divergence persists regarding the scope of acceptable uncertainty, particularly in relation to emerging technologies such as cryptocurrencies and gamified e-commerce models. The review further demonstrates that Gharar functions as the dominant conceptual gateway for regulating digital commerce, while Maisir operates as a critical boundary marker in cases of extreme speculation.This study contributes to Islamic business law scholarship by offering an integrated conceptual and methodological map of existing research, clarifying areas of consensus and contestation, and identifying priority directions for future inquiry. The findings underscore the need for adaptive regulatory frameworks, empirically informed legal analysis, and purposive interpretation grounded in maqāṣid al-sharīʿah to ensure that Islamic legal principles remain ethically robust and practically relevant in the digital economy