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All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal Competency of Business
Arika Mimanda
Universitas Islam Indonesia
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Value Free Dan Value Laden Imam Hanafi; Arika Mimanda; Ummu Savira Maulida Akhmad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 4 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i4.8091

Abstract

Based on Max Weber's sociological viewpoint, the idea of value-free science stresses keeping a researcher's personal beliefs apart from their scientific investigation. This study looks at the continuous debate between value-laden science and the ideal of no values, especially in the domains of economics and management. Although objectivity is still a primary goal in scientific work, the research discovers through a qualitative literature review and bibliometric analysis using VOSviewer with Scopus data that values—ethical, social, and cultural—inevitably influence different stages of research, from topic selection to methodology and interpretation. Since organisational interests and underlying values frequently influence decision-making processes, the idea of neutrality in management is coming under increasing pressure. This study calls for a more thoughtful and morally responsible approach to research and organisational practice, highlighting the growing awareness among academics of the unavoidable presence of values in science.
ANALISIS PENGARUH TECHNOLOGY-ORGANIZATION-ENVIRONMENT (TOE) TERHADAP MARKETING PERFORMANCE UMKM RITEL DIGITAL YOGYAKARTA Dinda Sukmaningrum; Irton; Arika Mimanda; Ummu savira maulida
Journal Competency of Business Vol. 10 No. 1 (2026): Journal Competency of Business
Publisher : Program Studi Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47200/jcob.v10i1.3577

Abstract

Transformasi digital mendorong usaha mikro, kecil, dan menengah (UMKM) ritel untuk mengadopsi kecerdasan buatan (artificial intelligence/AI) sebagai strategi peningkatan kinerja pemasaran. Namun, faktor-faktor yang menentukan keberhasilan adopsi AI dan dampaknya terhadap marketing performance UMKM ritel digital di Indonesia masih belum banyak diteliti secara empiris. Penelitian ini bertujuan menguji pengaruh dimensi teknologi (AI capability, biaya implementasi, keunggulan relatif, kompleksitas, dan kompatibilitas), dimensi organisasi (dukungan organisasi dan modal manusia berkelanjutan), serta dimensi lingkungan (permintaan pasar dan dukungan pemerintah) terhadap marketing performance UMKM ritel digital di Daerah Istimewa Yogyakarta menggunakan kerangka Technology-Organization-Environment (TOE). Penelitian menggunakan pendekatan kuantitatif dengan desain cross-sectional survey terhadap 150 responden dan dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil menunjukkan bahwa delapan dari sembilan hipotesis terdukung, dengan model menjelaskan 61,7% variansi marketing performance. AI capability dan permintaan pasar merupakan prediktor terkuat, sementara dukungan pemerintah tidak berpengaruh signifikan. Penelitian ini berkontribusi secara teoritis dengan mengintegrasikan AI capability sebagai sub-dimensi inti dalam kerangka TOE dan mengkonseptualisasikan marketing performance secara multidimensional untuk konteks UMKM ritel digital di negara berkembang.
Co-Authors Dinda Sukmaningrum Imam Hanafi Irton Ummu savira maulida Ummu Savira Maulida Akhmad