Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Bima Journal : Business, Management and Accounting Journal Jurnal Pustaka Cendekia Pendidikan
Siti Sofiyah
Politeknik Piksi Input Serang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Tourism Human Resource Competency Development in Supporting Digital Destination Branding in Serang Regency Abdul Muhit; Siti Sofiyah; Yeti Asmawati; Yanto Heryanto; Dian Evariana; Nora Asriani
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.791-798

Abstract

Purpose: This study aims to analyse the development of tourism human resource competencies in supporting digital destination branding in Serang Regency and to identify factors that influence the effectiveness of digital tourism promotion. Methodology: The study used a qualitative case study approach. Data were collected through interviews, observations, and documentation related to digital tourism promotion. Analysis followed data reduction, data display, and conclusion verification procedures. Results: The study found that Serang Regency possesses significant tourism potential supported by natural, cultural, and religious attractions. However, the effectiveness of digital promotion remains influenced by varying levels of tourism human resource competencies, particularly in digital communication and social media management. Findings: Tourism stakeholders have begun utilising digital platforms for destination promotion, although the level of digital literacy and strategic branding capability remains uneven. Novelty: This study highlights the strategic role of tourism human capital development in strengthening digital destination branding at the regional level. Originality: The research provides a contextual analysis of tourism human resource competency development in supporting digital tourism promotion in Serang Regency. Conclusion: Strengthening tourism human resource competencies through training and collaborative programs is essential for improving digital destination branding and enhancing tourism competitiveness. Type of Paper: Research article.
Manajemen Pendidikan dalam Implementasi Teknologi pada Perguruan Tinggi Siti Sofiyah; Dina Satriani; Vina Vijaya Kusuma; Yeti Asmawati; Kristiani Tidarianti; Abdi Ramdan; Yanto Heryanto; Dian Evariana
Jurnal Pustaka Cendekia Pendidikan Vol. 4 No. 1 (2026): Jurnal Pustaka Cendekia Pendidikan, Volume 4 Nomor 1, Mei - Agustus 2026
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/jpcp.v4i1.618

Abstract

The accelerating integration of digital technologies into higher education has positioned educational management as a decisive factor that determines whether technological investment translates into genuine quality improvement. This study aims to synthesize current literature on the role of educational management in technology implementation across higher education institutions and to construct an integrative conceptual framework linking management, organizational readiness, implementation, and quality. A library research design was employed, drawing on twenty-two scholarly sources published mainly between 2021 and 2026 and retrieved from reputable databases including Scopus-indexed journals, Springer, ScienceDirect, Emerald, and MDPI, complemented by accredited national journals. Sources were screened for relevance and credibility and analyzed through thematic content analysis and comparative synthesis. The findings indicate that technology adoption (learning management systems, artificial intelligence, big data analytics, cloud computing, and smart campus) succeeds less because of the technology itself than because of managerial functions of planning, organizing, actuating, and controlling, mediated by organizational readiness, digital leadership, and institutional culture. The study contributes an integrative model in which educational management influences quality through organizational readiness and technology implementation. The principal limitation is its conceptual nature, requiring future empirical validation.
Co-Authors Abdi Ramdan Abdul Muhit Dian Evariana Dina Satriani Kristiani Tidarianti Nora Asriani Vina Vijaya Kusuma Yanto Heryanto Yeti Asmawati