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All Journal JURNAL RISET AKUNTANSI TIRTAYASA Bima Journal : Business, Management and Accounting Journal Jurnal Pustaka Cendekia Pendidikan JIMEK
Siti Sofiyah
Politeknik Piksi Input Serang
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Mathematics Social Sciences Other

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Tourism Human Resource Competency Development in Supporting Digital Destination Branding in Serang Regency Abdul Muhit; Siti Sofiyah; Yeti Asmawati; Yanto Heryanto; Dian Evariana; Nora Asriani
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.791-798

Abstract

Purpose: This study aims to analyse the development of tourism human resource competencies in supporting digital destination branding in Serang Regency and to identify factors that influence the effectiveness of digital tourism promotion. Methodology: The study used a qualitative case study approach. Data were collected through interviews, observations, and documentation related to digital tourism promotion. Analysis followed data reduction, data display, and conclusion verification procedures. Results: The study found that Serang Regency possesses significant tourism potential supported by natural, cultural, and religious attractions. However, the effectiveness of digital promotion remains influenced by varying levels of tourism human resource competencies, particularly in digital communication and social media management. Findings: Tourism stakeholders have begun utilising digital platforms for destination promotion, although the level of digital literacy and strategic branding capability remains uneven. Novelty: This study highlights the strategic role of tourism human capital development in strengthening digital destination branding at the regional level. Originality: The research provides a contextual analysis of tourism human resource competency development in supporting digital tourism promotion in Serang Regency. Conclusion: Strengthening tourism human resource competencies through training and collaborative programs is essential for improving digital destination branding and enhancing tourism competitiveness. Type of Paper: Research article.
Manajemen Pendidikan dalam Implementasi Teknologi pada Perguruan Tinggi Siti Sofiyah; Dina Satriani; Vina Vijaya Kusuma; Yeti Asmawati; Kristiani Tidarianti; Abdi Ramdan; Yanto Heryanto; Dian Evariana
Jurnal Pustaka Cendekia Pendidikan Vol. 4 No. 1 (2026): Jurnal Pustaka Cendekia Pendidikan, Volume 4 Nomor 1, Mei - Agustus 2026
Publisher : PT PUSTAKA CENDEKIA GROUP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70292/jpcp.v4i1.618

Abstract

The accelerating integration of digital technologies into higher education has positioned educational management as a decisive factor that determines whether technological investment translates into genuine quality improvement. This study aims to synthesize current literature on the role of educational management in technology implementation across higher education institutions and to construct an integrative conceptual framework linking management, organizational readiness, implementation, and quality. A library research design was employed, drawing on twenty-two scholarly sources published mainly between 2021 and 2026 and retrieved from reputable databases including Scopus-indexed journals, Springer, ScienceDirect, Emerald, and MDPI, complemented by accredited national journals. Sources were screened for relevance and credibility and analyzed through thematic content analysis and comparative synthesis. The findings indicate that technology adoption (learning management systems, artificial intelligence, big data analytics, cloud computing, and smart campus) succeeds less because of the technology itself than because of managerial functions of planning, organizing, actuating, and controlling, mediated by organizational readiness, digital leadership, and institutional culture. The study contributes an integrative model in which educational management influences quality through organizational readiness and technology implementation. The principal limitation is its conceptual nature, requiring future empirical validation.
Required to Use, Willing to Comply? Coretax Acceptance and Taxpayer Compliance in Banten Lisa Arisa; Siti Sofiyah
JURNAL RISET AKUNTANSI TIRTAYASA Vol 11, No 1 (2026): April
Publisher : Pascasarjana Universitas Sultan Ageng Tirtayas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35448/jratirtayasa.v11i1.42445

Abstract

Beginning in the 2026 tax year, the Directorate General of Taxes (DGT) requires all Indonesian taxpayers to administer their rights and obligations exclusively through Coretax, the integrated core tax administration system that replaces DJP Online, e-Filing, and e-Form. Unlike the earlier generation of voluntary electronic tax services, Coretax constitutes a mandatory technology whose use is legally compelled rather than freely chosen. This condition raises a central question that motivates this study: when adoption is obligatory, do the classic acceptance predictors still shape taxpayers' willingness to comply? Drawing on the core constructs of the Unified Theory of Acceptance and Use of Technology (UTAUT), this study proposes a parsimonious model in which performance expectancy, effort expectancy, and facilitating conditions shape behavioral intention, which in turn shapes taxpayer compliance. The study adopts a quantitative survey design with purposive sampling of individual taxpayers in the Province of Banten who have filed their annual tax return through Coretax, with data to be analyzed using partial least squares structural equation modeling (PLS-SEM). This article develops the study's theoretical foundation, hypotheses, and research design; empirical estimation with survey data constitutes the subsequent stage of the research.
Pengaruh Orientasi Kewirausahaan terhadap Kinerja Pemasaran Digital melalui Jejaring Usaha dan Orientasi Pasar sebagai Variabel Intervening pada UMKM Abdi Ramdan; Resita Septia Rahma; Siti Sofiyah; Yanto Heryanto
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6256

Abstract

This study aims to analyze the effect of entrepreneurial orientation on the digital marketing performance of Micro, Small, and Medium Enterprises (MSMEs), by considering the roles of business networking and market orientation as intervening variables. The research is motivated by the importance of MSMEs adapting to the dynamics of digital marketing in the era of technology-driven economic transformation. A quantitative method with a survey approach was employed, involving 70 respondents from the food and beverage sector who are members of ASIPA in Serang Regency, Banten. The analysis technique used was Structural Equation Modeling (SEM) with the assistance of SmartPLS software.The results show that entrepreneurial orientation does not have a significant direct effect on digital marketing performance, although the direction of the influence is positive. However, entrepreneurial orientation has a positive and significant effect on both business networking and market orientation. Furthermore, both business networking and market orientation were found to have a positive and significant effect on digital marketing performance. These findings indicate that business networking and market orientation serve as intervening variables that strengthen the relationship between entrepreneurial orientation and digital marketing performance. This study offers important implications for MSME actors and policymakers in enhancing MSME competitiveness
Co-Authors Abdi Ramdan Abdul Muhit Dian Evariana Dina Satriani Kristiani Tidarianti Lisa Arisa Nora Asriani Resita Septia Rahma Vina Vijaya Kusuma Yanto Heryanto Yeti Asmawati