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All Journal Bima Journal : Business, Management and Accounting Journal Teknologi Informasi dan Digital (TRIDI)
Nora Asriani
Politeknik PIKSI Input Serang
Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Materials Science & Nanotechnology Other

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Tourism Human Resource Competency Development in Supporting Digital Destination Branding in Serang Regency Abdul Muhit; Siti Sofiyah; Yeti Asmawati; Yanto Heryanto; Dian Evariana; Nora Asriani
BIMA Journal (Business, Management, & Accounting Journal) Vol. 7 No. 1 (2026)
Publisher : Perkumpulan Dosen Muda (PDM) Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37638/bima.7.1.791-798

Abstract

Purpose: This study aims to analyse the development of tourism human resource competencies in supporting digital destination branding in Serang Regency and to identify factors that influence the effectiveness of digital tourism promotion. Methodology: The study used a qualitative case study approach. Data were collected through interviews, observations, and documentation related to digital tourism promotion. Analysis followed data reduction, data display, and conclusion verification procedures. Results: The study found that Serang Regency possesses significant tourism potential supported by natural, cultural, and religious attractions. However, the effectiveness of digital promotion remains influenced by varying levels of tourism human resource competencies, particularly in digital communication and social media management. Findings: Tourism stakeholders have begun utilising digital platforms for destination promotion, although the level of digital literacy and strategic branding capability remains uneven. Novelty: This study highlights the strategic role of tourism human capital development in strengthening digital destination branding at the regional level. Originality: The research provides a contextual analysis of tourism human resource competency development in supporting digital tourism promotion in Serang Regency. Conclusion: Strengthening tourism human resource competencies through training and collaborative programs is essential for improving digital destination branding and enhancing tourism competitiveness. Type of Paper: Research article.
SISTEM PENDUKUNG KEPUTUSAN PENILAIAN SISWA TERBAIK PADA SMA NEGERI 8 KOTA SERANG DENGAN MENGGUNAKAN METODE TOPSIS Nora Asriani
Jurnal Teknologi Informasi dan Digital Vol. 3 No. 1 (2025): Teknologi Informasi dan Digital
Publisher : LPPM Universitas Bani Saleh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65624/tridi.v3i1.232

Abstract

Teknologi informasi berperan penting dalam meningkatkan kinerja organisasi karena tidak hanya berfungsi sebagai alat otomasi informasi, tetapi juga meningkatkan akurasi, kecepatan, dan kelengkapan melalui sistem yang terintegrasi, termasuk kemudahan penyimpanan, pengelolaan, dan pengambilan data. Dengan konfigurasi perangkat lunak dan perangkat keras yang tepat, organisasi dapat membangun sistem informasi manajemen yang andal untuk mendukung efisiensi dan daya saing. Di SMA Negeri 8 Kota Serang, meningkatnya jumlah dan keragaman siswa membuat proses pemilihan siswa berprestasi semakin kompleks, sementara penilaian yang masih menggunakan hardcopy menyebabkan proses menjadi lambat dan kurang akurat. Karena penilaian didasarkan pada berbagai faktor yang harus dihitung secara menyeluruh, diperlukan sistem komputerisasi untuk meningkatkan efektivitas dan efisiensi pengambilan keputusan dalam menentukan siswa terbaik.
Co-Authors Abdul Muhit Dian Evariana Siti Sofiyah Yanto Heryanto Yeti Asmawati