Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Publikasi Riset Mahasiswa Manajemen Nusantara Community Empowerment Review
Fadia Putri Illa
Universitas Nahdlatul Ulama Sidoarjo
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Transformasi Digital UMKM di Indonesia: Analisis Data Sekunder pada Ekosistem E-commerce dan Ekonomi Digital 2024 Khoiyum Putri Rahayu; Fadia Putri Illa; Alifvia Fasiha Lahja
Publikasi Riset Mahasiswa Manajemen Vol 7 No 2 (2026): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v7i2.15081

Abstract

This study aims to analyze the dynamics of digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using a secondary data analysis approach. Amidst the rapid growth of the digital economy, MSMEs face both challenges and significant opportunities in adopting e-commerce technology. Data used in this study are sourced from the Central Statistics Agency (BPS), the Ministry of Cooperatives and SMEs (Kemenkop UKM), the e-Conomy SEA 2024 industry report, and big data insights from social media platforms and marketplaces. The analysis results show that although the number of digitalized MSMEs continues to increase, reaching the target of 30 million by 2024, structural barriers remain in terms of digital literacy and market access. The integration of traditional marketplace platforms with social commerce (video commerce) is a dominant trend driving the Gross Merchandise Value (GMV) of Indonesian e-commerce to reach $65 billion by 2024. This study provides policy recommendations for the government and industry players to strengthen the MSME digital ecosystem through a data-driven approach.
Efektivitas Digital Marketing melalui Instagram dalam Peningkatan Pemasaran UMKM Fadia Putri Illa; Mochammad Machlul Alamin; An Nisa’ Cahayatun Nufus; Dwi Auli Widayatulloh; Achmad Tanzilur Rozzak; Muhammad Rizky Yusrillah; Achmad Ali Mudzakkir
Nusantara Community Empowerment Review Vol. 4 No. 2 (2026): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/xhevqw70

Abstract

Pengabdian ini bertujuan untuk mengetahui efektivitas digital marketing melalui Instagram dalam meningkatkan pemasaran UMKM di RT. 5 Desa Waung Kecamatan Krembung. Pengabdian ini menggunakan pendekatan deskriptif kualitatif dengan teknik pengumpulan data berupa observasi lapangan, wawancara, dan dokumentasi selama pelaksanaan kegiatan pengabdian kepada masyarakat di Desa Kalitengah pada tahun 2025. Hasil pengabdian menunjukkan bahwa setelah adanya pendampingan, UMKM mampu memanfaatkan fitur Instagram seperti Reels, Stories, dan Instagram Shop untuk memperluas jangkauan konsumen. Terdapat peningkatan jumlah pengikut, interaksi dengan konsumen, serta transaksi penjualan yang lebih baik. Pendampingan KKN juga meningkatkan keterampilan digital dan kepercayaan diri pelaku UMKM, sehingga mereka lebih siap bersaing di era digital. This community service program aims to determine the effectiveness of digital marketing through Instagram in increasing MSME marketing in RT. 5 Waung Village, Krembung District. This community service program uses a qualitative descriptive approach with data collection techniques in the form of field observations, interviews, and documentation during the implementation of community service activities in Kalitengah Village in 2025. The results of the community service program show that after mentoring, MSMEs can utilize Instagram features such as Reels, Stories, and Instagram Shop to expand consumer reach. There is an increase in the number of followers, interaction with consumers, and better sales transactions. KKN mentoring also improves the digital skills and self-confidence of MSME actors, so they are better prepared to compete in the digital era.
Co-Authors Achmad Ali Mudzakkir Achmad Tanzilur Rozzak Alifvia Fasiha Lahja An Nisa’ Cahayatun Nufus Dwi Auli Widayatulloh Khoiyum Putri Rahayu Mochammad Machlul Alamin Muhammad Rizky Yusrillah