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Transformasi Digital UMKM di Indonesia: Analisis Data Sekunder pada Ekosistem E-commerce dan Ekonomi Digital 2024 Khoiyum Putri Rahayu; Fadia Putri Illa; Alifvia Fasiha Lahja
Publikasi Riset Mahasiswa Manajemen Vol 7 No 2 (2026): Publikasi Riset Mahasiswa Manajemen
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/prmm.v7i2.15081

Abstract

This study aims to analyze the dynamics of digital transformation of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia using a secondary data analysis approach. Amidst the rapid growth of the digital economy, MSMEs face both challenges and significant opportunities in adopting e-commerce technology. Data used in this study are sourced from the Central Statistics Agency (BPS), the Ministry of Cooperatives and SMEs (Kemenkop UKM), the e-Conomy SEA 2024 industry report, and big data insights from social media platforms and marketplaces. The analysis results show that although the number of digitalized MSMEs continues to increase, reaching the target of 30 million by 2024, structural barriers remain in terms of digital literacy and market access. The integration of traditional marketplace platforms with social commerce (video commerce) is a dominant trend driving the Gross Merchandise Value (GMV) of Indonesian e-commerce to reach $65 billion by 2024. This study provides policy recommendations for the government and industry players to strengthen the MSME digital ecosystem through a data-driven approach.
Peran Aktif Masyarakat dan Mitra Akademik dalam Mendukung Pertanian Hortikultura untuk Pemberdayaan Desa Riska Ainur Rosyida; Khoiyum Putri Rahayu; Chairil Anwar
Nusantara Community Empowerment Review Vol. 4 No. 1 (2026): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/29g74n07

Abstract

Kegiatan pengabdian masyrakat ini dilaksanakan sebagai upaya pemberdayaan masyarakat melalui pendampingan hortikultura berbasis partisipasi. Desa Gempol Klutuk memiliki potensi lahan hortikultura dengan komoditas utama jambu kristal dan mangga, yang dikelola secara gotong royong bersama perangkat desa dan mahasiswa. Metode yang digunakan dalam pengabdian ini adalah pendampingan aktif berupa kegiatan penyiraman rutin, pendataan kondisi tanaman, serta pendokumentasian perkembangan kebun untuk menjaga transparansi kepada masyarakat. Hasil kegiatan menunjukkan peningkatan keterlibatan masyarakat dalam perawatan kebun, tumbuhnya kesadaran akan potensi desa wisata hortikultura, serta peningkatan pemahaman warga terhadap teknik dasar budidaya. Kolaborasi tim pengabdi dan warga tidak hanya menghasilkan perawatan kebun yang lebih baik, tetapi juga memperkuat ikatan sosial dan meningkatkan rasa memiliki terhadap aset desa. Meskipun terdapat kendala teknis seperti penyiraman manual, program ini tetap berhasil meningkatkan kapasitas masyarakat, memperkuat solidaritas sosial, serta membuka peluang pengembangan ekonomi lokal berbasis hortikultura berkelanjutan sekaligus mendorong inovasi teknologi tepat guna. This community service activity was implemented as an effort to empower the community through participatory horticultural assistance. Gempol Klutuk Village has potential horticultural land with the main commodities of crystal guava and mango, which are managed through cooperation with village officials and students. The method used in this service is active assistance in the form of routine watering activities, recording plant conditions, and documenting garden development to maintain transparency with the community. The results of the activity showed increased community involvement in garden maintenance, growing awareness of the potential of horticultural tourism villages, and an increase in residents' understanding of basic cultivation techniques. The collaboration between the service team and residents not only resulted in better garden maintenance but also strengthened social ties and increased sense of ownership of village assets. Despite technical obstacles such as manual watering, this program still succeeded in increasing community capacity, strengthening social solidarity, and opening opportunities for sustainable horticulture-based local economic development while encouraging innovation in appropriate technology.