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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Bina Desa
M. Burhan Rubai Wijaya
Universitas Negeri Semarang
Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Pemberdayaan UMKM Sinar Berkah melalui penguatan produk unggulan pendukung Desa Wisata Cerdas Desa Munding M. Burhan Rubai Wijaya; Astrilia Damayanti; Widi Widayat; Adhetya Kurniawan; Moh. Rizal Ar Rasyid; Taufan Satya Wiguna; Fadlurrohman Fadlurrohman
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 1 (2025): January
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v%vi%i.26731

Abstract

AbstrakKegiatan Pengabdian kepada Masyarakat (PKM) ini bertujuan untuk menguatkan produk unggulan UMKM” Sinar Berkah” Pendukung Desa Wisata Cerdas Desa Munding melalui pemberdayaan potensi produk UMKM di Desa Wisata wisata cerdas Munding sebagai daya Tarik objek wisata alam Curug Tirto Wening di Kawasan Desa Munding Kecamatan Bergas Kabupaten Semarang. Dalam pelaksanaan pengabdian ini, Tim pelaksana menggunakan tiga metode yaitu metode wawancara, observasi dan analisis SWOT. Perkembangan wisata alam tirto wening yang cepat perlu didukung produk-produk unggulan UMKM sebagai daya tarik pengunjung wisata, dimana masyarakat Desa Munding  menyajikan produk unggulan UMKM “Sinar Berkah”, seperti sayur-sayuran, daun bawang (onclang) dan berbagai produk unggulan makanan khas Desa yaitu  Kripik  OncLang,  Jamu Gendong Kopi  KopLak, Lonto  DimcLang,  Aneka  Jajan  Pasar, Aneka kerajinan Rotan, Kran bunga papan dan yang masih daLam pengembangan untuk menuju Desa Wisata Cerdas. Kata kunci: UMKM; produk unggulan; desa wisata cerdas; Curug Tirtowening. AbstractThis Community Service Activity (PKM) aims to strengthen the superior MSME product "Sinar Berkah" Supporting the Munding Village Smart Tourism Village by empowering the potential of MSME products in the Munding Smart Tourism Village as an attraction for the natural tourist attraction Tirto Wening Waterfall in the Munding Village Area, Bergas District Semarang Regency. In carrying out this service, the implementing team used three methods, namely interview methods, observation and SWOT analysis. The rapid development of Tirto Wening natural tourism needs to be supported by superior MSME products as an attraction for tourist visitors, where the people of Munding Village present superior MSME products "Sinar Berkah", such as vegetables, spring onions (onclang) and various superior products of typical village food. namely OncLang Chips, KopLak Coffee Carrying Herbal Medicine, Lonto DimcLang, Various Market Snacks, Various Rattan crafts, Kran flower boards and those which are still under development to become Smart Tourism Village. Keywords: MSME; superior product; smart tourism village; Tirto Wening Waterfall
Optimalisasi Pemberdayaan Usaha 'Jamu Coro Mba Ida' sebagai Perwujudan UMKM Go Digital di Desa Temuroso M. Burhan Rubai Wijaya; Morinda Salwa Oktriana; Nawang Wulan Sari; Lutfiyah Aprilliana; Anggita Sonyaruri
Jurnal Bina Desa Vol. 8 No. 1 (2026): Vol 8 No 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jurnalbinadesa.v8i1.12691

Abstract

This research discusses devotion through empowerment and mentoring activities for superior MSMEs in Temuroso Village, Demak Regency, namely Mba Ida's Jamu Coro business using digital technology in accordance with current developments. The purpose of the following research is to encourage the creation of sustainable village development with the presence of increasing MSMEs going digital while also being able to encourage an increase in the economy of the community in the village. This research was written using the Participatory Action Research Method which consists of 3 stages, namely problem identification, action planning, implementation, to evaluation and reflection. Some of the results of this discussion are (1) mentoring and digital marketing training for MSME actors; (2) increasing the branding of Mba Ida's Jamu Coro product; (3) creating a Google Maps location point for the place of business; (4) procuring Instagram social media accounts and content; and (5) creating a business name banner. The creation of this article is expected to support the improvement of local MSMEs so that they are able to compete while being able to maintain the sustainability of cultural products in Indonesia. 
Co-Authors Anggita Sonyaruri Astrilia Damayanti Fadlurrohman Fadlurrohman kurniawan, Adhetya Lutfiyah Aprilliana Moh. Rizal Ar Rasyid Morinda Salwa Oktriana Nawang Wulan Sari Taufan Satya Wiguna Widi Widayat