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All Journal Journal of Economic, Bussines and Accounting (COSTING)
Anggela Cahyati
Universitas Islam Negeri Fatmawati Sukarno Bengkulu
Economics, Econometrics & Finance

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ANALISIS SERVICE QUALITY, EMOSIONAL, DAN HARGA TERHADAP KEPUASAN KONSUMEN PADA HOTEL QIERAN SYARIAH Anggela Cahyati; Asnaini Asnaini; Kustin Hartini
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12725

Abstract

This research aims to determine the influence of Service Quality, Emotionality, and Price on Consumer Satisfaction. This research uses quantitative methods with a descriptive approach. The research location was at the Qieran Syariah Hotel, Bengkulu City with a sample of 80 people, consisting of men and women aged 17-45 years and over. The research results show that the Service Quality variable has a positive and significant effect on Consumer Satisfaction with the basis for decision making being a t value of 1.673 and a t table of 0.677 (t count > t table) and a significance value of 0.001 < 0.05. The emotional variable has a positive and significant effect with the basis for decision making being a calculated t value of 2.233 and t table of 0.677 and a significance value of 0.002 <0.05. The price variable has a positive and significant effect on the basis for decision making, with a calculated t value of 0.995 and t table of 0.677 and a significance value of 0.000 <0.05. Taken together, the Service Quality, Emotional and Price variables have a significant effect on Consumer Satisfaction with a significance value of 0.004 < 0.05 and an f count of 65,279. Keywords: Service Quality, Emotional, Price, Consumer Satisfaction
Co-Authors Asnaini Asnaini Kustin Hartini