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All Journal Journal of Economic, Bussines and Accounting (COSTING) IIJSE
Siti Mujanah
Universitas 17 Agustus 1945, Surabaya, Indonesia
Economics, Econometrics & Finance

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ANALISIS DAMPAK UKURAN PERUSAHAAN DAN LIKUIDITAS TERHADAP KINERJA KEUANGAN DENGAN STRUKTUR MODAL SEBAGAI VARIABEL MODERASI DALAM SEKTOR PERBANKAN PERIODE 2021-2023 Riandi Fiyelex Selmury; Ana Pertiwi; Siti Mujanah; Achmad Yanu Alif Fianto
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 6 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i1.13978

Abstract

Penelitian ini bertujuan untuk menganalisis dampak ukuran perusahaan dan likuiditas terhadap kinerja keuangan dengan struktur modal sebagai variabel moderasi pada sektor perbankan periode 2021-2023. Penelitian ini penting dilakukan mengingat dinamika perbankan selama pemulihan ekonomi pasca-pandemi COVID-19 yang mempengaruhi kinerja keuangan bank. Metode penelitian menggunakan pendekatan kuantitatif dengan analisis regresi berganda. Sampel penelitian terdiri dari bank-bank yang terdaftar di Bursa Efek Indonesia periode 2021-2023. Data dikumpulkan dari laporan keuangan tahunan dan dianalisis menggunakan uji normalitas Kolmogorov-Smirnov,uji asumsi klasik, Uji Parsial dan Uji Simultan. Hasil penelitian menunjukkan bahwa: (1) Ukuran perusahaan berpengaruh positif signifikan terhadap kinerja keuangan (t-hitung 5,315 > t-tabel 2,262; sig. 0,001); (2) Likuiditas berpengaruh positif signifikan terhadap kinerja keuangan (t-hitung 4,425 > t-tabel 2,262; sig. 0,002); (3) Struktur modal tidak mampu memoderasi pengaruh ukuran perusahaan terhadap kinerja keuangan (t-hitung -0,652 < t-tabel 2,306; sig. 0,533); (4) Struktur modal mampu memoderasi pengaruh likuiditas terhadap kinerja keuangan (t-hitung -4,100 < t-tabel 2,306; sig. 0,003). Penelitian ini memberikan implikasi praktis bagi manajemen bank dalam mengoptimalkan ukuran perusahaan dan likuiditas dengan mempertimbangkan peran struktur modal. Hasil uji simultan menunjukkan bahwa model penelitian dapat digunakan untuk memprediksi kinerja keuangan bank dengan F hitung 14,697 dan signifikansi 0,001.
The Influence of Digital Marketing on Buying Interest, Purchase Decisions, and Consumer Satisfaction of Fashion Products in TikTok Shop Ruswanti Mulyana; Siti Mujanah; Achmad Yanu Alif Fianto
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.8963

Abstract

The development of digital technology has changed marketing methods from traditional methods to methods that use technology. This study aims to determine the influence of digital marketing on purchasing interest, purchasing decisions, and consumer satisfaction with fashion products on TikTok Shop. The method used is quantitative with an explanatory approach. Data were obtained from an online questionnaire given to 151 people who had purchased fashion products on TikTok Shop, then analyzed using SPSS with validity, reliability, correlation, and simple linear regression tests. The results showed that digital marketing has a positive and significant influence on purchasing interest (R² = 0.518), purchasing decisions (R² = 0.531), and consumer satisfaction (R² = 0.473). This means that the more effective the digital marketing strategy used, the higher the purchasing interest, purchasing decisions, and consumer satisfaction. This study provides a theoretical contribution to the development of digital marketing science, as well as providing practical recommendations for small and medium-sized business actors in the fashion sector on TikTok Shop to maximize digital marketing strategies as a way to increase sales and customer loyalty.
Co-Authors Achmad Yanu Aliffianto Ana Pertiwi Riandi Fiyelex Selmury Ruswanti Mulyana