Risma Yulia Citra
Universitas Jenderal Achmad Yani

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PENGARUH LITERASI KEUANGAN, FINTECH PAYMENT DAN PERILAKU KONSUMTIF TERHADAP PERILAKU PENGELOLAAN KEUANGAN PRIBADI GENERASI Z DI JAWA BARAT Risma Yulia Citra; Esi Fitriani Komara
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1393

Abstract

This study aims to examine more deeply the influence received by Gen Z Financial Behavior in West Java from financial literacy, fintech payments, and consumptive behavior. This study uses a quantitative approach with a descriptive and associative approach. The researcher used Google Form to collect primary data obtained by distributing questionnaires. The population studied is generation Z in West Java as many as 16,113,985 people, with a sample taken as many as 100 from 18 cities/regencies using simple random sampling. The collected data was analyzed by Multiple Linear Regression. It was found that financial literacy, fintech payment, and consumptive behavior each had a positive effect on personal financial management behavior and simultaneously financial literacy, fintech payment, and consumptive behavior had a positive effect.