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All Journal Jurnal Indonesia Sosial Sains EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Marthinus Pasangka
Sekolah Tinggi Ilmu Ekonomi Nasional Samarinda
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Business Strategy Analysis for Business Development on Boat Rental at PT Prima Sentosa Abadi Services in Samarinda Umar Hi. Salim; Ikayanti Puspaningkarti; Welly Welly; Marthinus Pasangka
Jurnal Indonesia Sosial Sains Vol. 5 No. 10 (2024): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v5i10.1465

Abstract

This research aims to identify and analyze the internal and external factors faced in developing the ship rental business at PT Pelayaran Prima Sentosa Abadi Samarinda, as well as analyze and determine appropriate strategies for developing the ship rental business at PT Pelayaran Prima Sentosa Abadi in Samarinda. This research uses quantitative and qualitative methods with techniques for collecting data from primary and secondary data. Primary data was collected by interviewing informants regarding the answers to questionnaires regarding boat rental at PT Pelayaran Prima Sentosa Abadi in Samarinda, and secondary data was obtained from indirect data from informants. Internal factors in developing the ship rental business at PT Pelayaran Prima Sentosa Abadi Samarinda include strengths and weaknesses. The strength factor has a total value of 2.32, as obtained from the answers to the questionnaire. Meanwhile, the weakness factor was 0.96, which means the total internal factor value was 3.28. External factors faced in developing the ship rental business at PT Pelayaran Prima Sentosa Abadi Samarinda are opportunity and threat factors where the opportunity factor has a total value of 1.57 and the threat factor from the results of the questionnaire answers with a total value of 1.38, which means the total value of external factors is 2.95.
PENGARUH KUALITAS PRODUK, PROMOSI, DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA E-COMMERCE TOKOPEDIA (STUDI KASUS DI KOTA SAMARINDA) Marthinus Pasangka; Rizki Galang Rahmadani; Ferdiyano Guneres
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 15 No. 02 (2026): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v15i02.3978

Abstract

The research problem formulation discussed in this study relates to product quality, promotion, and price, which influence consumer purchasing decisions on Tokopedia e-commerce platforms. A case study in Samarinda City. This study aims to determine and analyze the influence of product quality, promotion, and price on purchasing decisions on Tokopedia e-commerce platforms. A case study in Samarinda City. This quantitative study used an unknown population of users of the Tokopedia e-commerce platform in Samarinda City. The sample used a purposive sampling technique calculated using the Lemeshow formula, resulting in 96 respondents. However, the researcher will use 100 respondents as a sample. The results show that: (1) Product quality influences purchasing decisions on Tokopedia e-commerce platforms in Samarinda City, with a calculated t-value > t-table for product quality of 2.466 > 1.985, with a significance of 0.015 < 0.05. (2) Promotion influences purchasing decisions on Tokopedia e-commerce in Samarinda city with the results of t count > t table promotion 4.368 > 1.985 significance 0.000 < 0.05. (3) Price influences purchasing decisions on Tokopedia e-commerce in Samarinda city with the results of t count > t table price 4.710 > 1.985 significance 0.000 < 0.05. (4) Product Quality, Promotion, and Price simultaneously influence purchasing decisions on Tokopedia e-commerce in Samarinda city with the results of F count > F table of 126.236 > 2.70 significance 0.000 < 0.05.
PENGARUH PERILAKU TENAGA PENJUAL (SALESPERSON BEHAVIOR), CUSTOMER RELATIONSHIP MANAGEMENT (CRM), DAN SALES PROMOTION TERHADAP KINERJA PENJUALAN PADA SWISS-BELHOTEL BORNEO DI SAMARINDA Annisa Indah Vuspita; Petrus Balisa; Marthinus Pasangka; Sri Hayati
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 15 No. 02 (2026): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v15i02.4109

Abstract

This study aims to determine the influence of Sales Person Behavior, Customer Relationship Management (CRM), and Sales Promotion on Sales Performance at Swiss-Belhotel Borneo Samarinda. The sample in this study consisted of 40 frontliner employees who directly interact with customers. Data were collected through questionnaire distribution and documentation. The analytical tools used in this study included multiple linear regression analysis, partial correlation coefficient, multiple correlation coefficient, coefficient of determination, and hypothesis testing using t-test and F-test processed with IBM SPSS version 30. The results of the multiple linear regression analysis produced the equation Y = 1.812 + 0.294(X1) + 0.283(X2) + 0.342(X3). This equation indicates that Sales Person Behavior (X1), Customer Relationship Management (CRM) (X2), and Sales Promotion (X3) have a positive effect on Sales Performance (Y). The t-test results show that Sales Person Behavior has a t-value of 2.815 with a significance value of 0.008 < 0.05, indicating a significant partial effect on Sales Performance. Customer Relationship Management (CRM) has a t-value of 2.760 with a significance value of 0.009 < 0.05, indicating a significant partial effect on Sales Performance. Sales Promotion has a t-value of 2.861 with a significance value of 0.007 < 0.05, indicating a significant partial effect on Sales Performance. Furthermore, the F-test results show that the F-value is 95.992 with a significance value of < 0.001 < 0.05, indicating that Sales Person Behavior, Customer Relationship Management (CRM), and Sales Promotion simultaneously have a significant effect on Sales Performance at Swiss-Belhotel Borneo Samarinda. The coefficient of determination (R²) value of 0.889 indicates that Sales Performance is influenced by Sales Person Behavior, Customer Relationship Management (CRM), and Sales Promotion by 88.9%, while the remaining 11.1% is influenced by other variables outside this study
Co-Authors Annisa Indah Vuspita Ferdiyano Guneres Ikayanti Puspaningkarti Petrus Balisa Rizki Galang Rahmadani Sri Hayati Umar Hi. Salim Welly Welly