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All Journal EKONOMIKA: Manajemen, Akuntansi dan Perbankan Syari’ah
Annisa Indah Vuspita
Sekolah Tinggi Ilmu Ekonomi Nasional Samarinda
Economics, Econometrics & Finance

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PENGARUH LINGKUNGAN KERJA, LATAR BELAKANG PENDIDIKAN, DAN PENGALAMAN KERJA TERHADAP ETOS KERJA KARYAWAN (Studi di PT. Berkat Anugerah Sejahtera Samarinda Provinsi Kalimantan Timur) Annisa Indah Vuspita; Chatarinna Violita Salim
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 15 No. 02 (2026): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v15i02.3977

Abstract

The results of the multiple linear regression equation obtained were Y = 10.220 + 0.536 X1 + 0.437 X2 + 0.619 X3 + e. This equation shows that the work environment, educational background, and work experience have an effect on employee work ethic. The results of the partial t-test hypothesis testing show that the Work Environment variable has an effect on Work Ethic with a t-value > t-table (2.982 > 2.012) and a sig value of 0.005 < 0.05. The Educational Background variable affects Work Ethic with a t_count < t_table value (1.449 < 2.012) and a sig value of 0.154 > 0.05. The Work Experience variable affects Work Ethic with a t-value > t-table (2.725 > 2.012) and a sig value of 0.009 < 0.05. The results of the simultaneous F test show that the variables of Work Environment, Educational Background, and Work Experience have a significant effect on Work Ethic with a calculated F value > table F value (23.080 > 2.807) and a significant value of 0.000 < 0.05.
PENGARUH PERILAKU TENAGA PENJUAL (SALESPERSON BEHAVIOR), CUSTOMER RELATIONSHIP MANAGEMENT (CRM), DAN SALES PROMOTION TERHADAP KINERJA PENJUALAN PADA SWISS-BELHOTEL BORNEO DI SAMARINDA Annisa Indah Vuspita; Petrus Balisa; Marthinus Pasangka; Sri Hayati
Jurnal Ekonomika: Manajemen, Akuntansi, dan Perbankan Syari'ah Vol. 15 No. 02 (2026): September
Publisher : Economic Faculty, University of Widya Gama Mahakam Samarinda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/je.v15i02.4109

Abstract

This study aims to determine the influence of Sales Person Behavior, Customer Relationship Management (CRM), and Sales Promotion on Sales Performance at Swiss-Belhotel Borneo Samarinda. The sample in this study consisted of 40 frontliner employees who directly interact with customers. Data were collected through questionnaire distribution and documentation. The analytical tools used in this study included multiple linear regression analysis, partial correlation coefficient, multiple correlation coefficient, coefficient of determination, and hypothesis testing using t-test and F-test processed with IBM SPSS version 30. The results of the multiple linear regression analysis produced the equation Y = 1.812 + 0.294(X1) + 0.283(X2) + 0.342(X3). This equation indicates that Sales Person Behavior (X1), Customer Relationship Management (CRM) (X2), and Sales Promotion (X3) have a positive effect on Sales Performance (Y). The t-test results show that Sales Person Behavior has a t-value of 2.815 with a significance value of 0.008 < 0.05, indicating a significant partial effect on Sales Performance. Customer Relationship Management (CRM) has a t-value of 2.760 with a significance value of 0.009 < 0.05, indicating a significant partial effect on Sales Performance. Sales Promotion has a t-value of 2.861 with a significance value of 0.007 < 0.05, indicating a significant partial effect on Sales Performance. Furthermore, the F-test results show that the F-value is 95.992 with a significance value of < 0.001 < 0.05, indicating that Sales Person Behavior, Customer Relationship Management (CRM), and Sales Promotion simultaneously have a significant effect on Sales Performance at Swiss-Belhotel Borneo Samarinda. The coefficient of determination (R²) value of 0.889 indicates that Sales Performance is influenced by Sales Person Behavior, Customer Relationship Management (CRM), and Sales Promotion by 88.9%, while the remaining 11.1% is influenced by other variables outside this study
Co-Authors Chatarinna Violita Salim Marthinus Pasangka Petrus Balisa Sri Hayati