Article Per Year (5 Year)
p-Index From 2021 - 2026
0.751
P-Index
This Author published in this journals
All Journal AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Horizon: Indonesian Journal of Multidisciplinary Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ahmad Dzulfikri Budi Kusworo
Politeknik NSC Surabaya
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
A Pengaruh Praktik Manajemen Sumber Daya Manusia terhadap Kinerja Karyawan Peran Mediasi Keterlibatan Kerja dan Moderasi Persepsi Dukungan Organisasi, Studi Kasus: Perbankan, Pendidikan, Manufaktur, UMKM di Kota Surabaya Ahmad Dzulfikri Budi Kusworo
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 2 (2026): April
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i2.3588

Abstract

Penelitian ini mengembangkan dan menguji model pengaruh praktik manajemen sumber daya manusia (HRM practices) terhadap kinerja karyawan dengan mempertimbangkan mekanisme mediasi (keterlibatan kerja / employee engagement) dan kondisi moderasi (perceived organizational support / POS). Pendekatan metodologis yang diusulkan adalah kuantitatif cross-sectional dengan analisis Structural Equation Modeling (SEM) dan uji bootstrap untuk mediasi serta analisis interaksi untuk moderasi (meliputi pemeriksaan moderated mediation). Hasil yang diharapkan: praktik HRM yang baik meningkatkan keterlibatan kerja, yang memediasi hubungan ke kinerja; efek ini semakin kuat pada tingkat POS yang tinggi. Implikasi praktis disajikan per sektor agar kebijakan HR lebih efektif dan kontekstual.
Pengaruh CRM dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan dan Keputusan Pembeli yang Dimediasi oleh Kepuasan Dan Kepercayaan Pelanggan Studi pada PT Yekape Surabaya Nuriyatul Ilmiyah; Ahmad Dzulfikri Budi Kusworo
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5858

Abstract

ABSTRAK Penelitian ini bertujuan untuk menganalisis pengaruh Customer Relationship Management (CRM) dan kualitas pelayanan terhadap loyalitas pelanggan dan keputusan pembelian melalui kepuasan pelanggan dan kepercayaan pelanggan pada PT YEKAPE Surabaya. Persaingan bisnis jasa yang semakin ketat menuntut perusahaan untuk mampu menjaga hubungan dengan pelanggan serta meningkatkan kualitas pelayanan agar pelanggan tetap loyal terhadap perusahaan. CRM dipandang mampu menciptakan hubungan jangka panjang dengan pelanggan, sedangkan kualitas pelayanan dapat meningkatkan kepuasan dan kepercayaan pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode penelitian asosiatif. Populasi penelitian adalah seluruh pelanggan PT YEKAPE Surabaya. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 100 orang. Teknik pengumpulan data dilakukan melalui penyebaran kuesioner menggunakan skala Likert. Teknik analisis data menggunakan Structural Equation Modeling (SEM) dengan bantuan SmartPLS. Hasil penelitian menunjukkan bahwa CRM dan kualitas pelayanan berpengaruh positif dan signifikan terhadap kepuasan pelanggan dan kepercayaan pelanggan. Kepuasan pelanggan dan kepercayaan pelanggan juga berpengaruh signifikan terhadap loyalitas pelanggan dan keputusan pembelian. Selain itu, kepuasan dan kepercayaan pelanggan terbukti mampu memediasi hubungan CRM dan kualitas pelayanan terhadap loyalitas pelanggan dan keputusan pembelian. Penelitian ini menyimpulkan bahwa peningkatan CRM dan kualitas pelayanan sangat penting dalam meningkatkan loyalitas pelanggan serta keputusan pembelian pada PT YEKAPE Surabaya. Kata kunci: CRM; kualitas pelayanan; kepuasan pelanggan; kepercayaan pelanggan; loyalitas pelanggan
Eksplorasi Strategi Promosi dari Word of Mouth Ke Tiktok dan Whatsapp dalam Mendorong Minat Beli Konsumen pada UD. Sumber Rejeki Putri Uswatun Hasanah; Ahmad Dzulfikri Budi Kusworo
HORIZON: Indonesian Journal of Multidisciplinary Vol. 4 No. 3 (2026): HORIZON: Indonesian Journal of Multidisciplinary
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/hijm.v4i3.5884

Abstract

This study aims to explore the promotional strategies implemented by UD. Sumber Rejeki and identify opportunities for shifting from word of mouth to digital media, particularly TikTok and WhatsApp, to increase consumer purchasing interest. The study employed a qualitative approach with an exploratory design. Subjects were selected through purposive sampling, including business owners, employees involved in the production and marketing processes, and consumers who had purchased UD. Sumber Rejeki products. Data were collected through in-depth interviews, direct observation of promotional and production activities, and supporting documentation. Data analysis techniques included data reduction, data presentation, and conclusion drawing. Data validity was tested using triangulation of sources, techniques, and time. The results showed that the promotional strategy is still dominated by word of mouth, which is effective in building consumer trust but less than optimal in expanding market reach. The main obstacles in developing digital promotions include limited digital literacy, human resources, and the lack of systematic promotional planning. However, manual production processes have the potential to create engaging visual content, and WhatsApp has the potential to be developed as a marketing medium. This study concludes that the integration of word of mouth and digital marketing can be an effective strategy to increase business competitiveness.
Consumer Motivation Moderates the Influence of Product Quality and Brand on Consumer Satisfaction in Shopee E-Commerce Users Abdullah Zailani; Ahmad Dzulfikri Budi Kusworo
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 3 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v1i3.928

Abstract

The object of this research is Jemur Wonosari E-Commerce Users. The population in this study was 350 respondents. Meanwhile, the sample in this research consisted of 78 E-Commer consumer respondents. The purpose of this research was to test and analyze the influence of product quality on consumer satisfaction, to test and analyze the influence of product brands on consumer satisfaction, to test and analyze motivation moderating product quality on consumer satisfaction, to test and analyze the moderating motivation of product brands on consumer satisfaction. This research is quantitative research. The analysis technique in this research uses partial last square. The results of testing hypothesis 1 show that product quality has a significant effect on consumer satisfaction, the results of testing hypothesis 2 show that product brand has a significant effect on consumer satisfaction, the results of hypothesis 3 show that consumer motivation moderates product quality and has a significant effect on consumer satisfaction, while the results of testing hypothesis 4 show that Consumer motivation moderates product brand and has a significant effect on consumer satisfaction.
Co-Authors Abdullah Zailani Nuriyatul Ilmiyah Putri Uswatun Hasanah