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All Journal Jurnal Ilmiah Edunomika (JIE) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Budimas : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Efektif Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan AKSIOMA : Jurnal Sains Ekonomi dan Edukasi
Abdullah Zailani
Universitas Tunas Pembangunan Surakarta
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Peningkatan Minat dan Keputusan Untuk Berkunjung Melalui Komunikasi Electronic Word of Mouth (E-WOM) pada Pengunjung Wisata Budaya di Kota Solo Mrihrahayu Rumaningsih; Suyamto Suyamto; Abdullah Zailani
Jurnal Ekonomi Efektif Vol 4, No 4 (2022): JURNAL EKONOMI EFEKTIF
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JEE.v4i4.22018

Abstract

Penelitian ini  meneliti  tentang wisata budaya yang ada di  Kota Solo sebagai objek penelitian.  Penelitian ini merupakan penelitian cross-sectional. Metode sampling yang digunakan dalam penelitian ini adalah purposive sampling merupakan teknik sampling yang memiliki kriteria yang sudah ditentukan sebelumnya. Responden dalam penelitian ini adalah sebanyak 125 responden. Hasil penelitian ini menyatakan bahwa variabel e-wom memiliki pengaruh positif terhadap variabel minat berkunjung dan keputusan berkunjung, selain itu variabel minat berkunjung juga memiliki pengaruh positif terhadap variabel keputusan berkunjung. Hal ini dapat disimpulkan bahwa komunikasi e-wom dapat mempengaruhi minat berkunjung dan keputusan untuk berkunjung wisatawan ke Kota Solo, sehingga kota Solo harus memiliki keunggulan dan diferensiasi dari kota-kota lain, agar keunikan tersebut menarik wisatawan untuk berkunjung ke kota Solo.
ANALISIS PENGARUH DISIPLIN KERJA, PENGALAMAN KERJA, UPAH DAN UMUR TERHADAP KINERJA KARYAWAN INDUSTRI KREATIF Zandra Dwanita Widodo; Sri Wijiastuti; Rini Adiyani; Syahri Al Husin; Darsono Darsono; Abdullah Zailani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 9 No 4 (2022): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v9i4.502

Abstract

This study aims to analyze the effect of work discipline, work experience, wages and age on improving the performance of creative industry employees at Ndalem Kaos Production Sukoharjo, Central Java, Indonesia. In achieving the objectives of this study, researchers used quantitative research methods. Improved employee performance can be optimized in terms of efficiency and effectiveness of the production process from time to time. Optimizing employee performance is an important element in the company that must be considered. The company always strives to optimize employee performance and realize the company's vision and mission. Data collection in this study used a questionnaire which was distributed directly to 40 respondents at Ndalem Kaos Production in Sukoharjo, Central Java. The results of this study show that the variables of work discipline, work experience and wages have a significant and positive effect on the productivity of creative industry employees, Ndalem Kaos Production in Sukoharjo, Central Java. Meanwhile, the age variable has no significant effect on the productivity of the Ndalem Kaos Production creative industry employees in Sukoharjo.
KONTRIBUSI MEDIA SOSIAL ONLINE SEBAGAI SARANA PROMOSI PADA PRODUK MERV INDUSTRIES DI DESA KEPUH KABUPATEN SUKOHARJO Inda Rezky Hermoyo; Abdullah Zailani; Zandra Dwanita Widodo
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 1 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i1.599

Abstract

The purpose of this study was to determine the influence of social media contributions WhatsApp, Facebook, and Instagram as a means of promotion of Merv Industries products. Then it aims to find out which social media has the most dominant influence as a promotional tool for Merv Industries products. This study used quantitative methods, collecting data through interviews and questionnaires. As for the population in this study are all consumers / product customers at Merv Industries. The sample was determined as many as 100 customers using the Cooper and Schindler methods. The COVID-19 pandemic has had a major impact on all aspects and sectors in people's lives, especially in the economic sector, resulting in many layoffs and a decrease in the number of buyers. To overcome the decline in the number of buyers, choosing to use marketing through social media is the main choice made by business actors. The results of the research based on the results of data processing show that partially or simultaneously there is a positive and significant influence on WhatsApp, Facebook and Instagram variables as a means of product promotion at Merv Industries. Then it is known that whatsapp has the most dominant influence as a means of product promotion at Merv Industries. The means of product promotion at the convection company Merv Industries are influenced by WhatsApp, Facebook and Instagram by 70.30%. While the rest, namely 29.70%, is influenced by other variables outside the variables examined in this study, including; service quality, company location and price discount.
ANALISIS HUBUNGAN PELAYANAN OPTIMAL DENGAN KEPUASAN PELANGGAN PADA PT PEGADAIAN CP SUKOHARJO Febrianto Prabowo; Zandra Dwanita Widodo; Abdullah Zailani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 1 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i1.635

Abstract

The purpose of this research was to test and measure the relationship and influence both partially and simultaneously on service responsiveness, transaction speed, service presence, professionalism, and overall service satisfaction on customer satisfaction at PT Pegadaian CP Sukoharjo. Then to find out the most dominant variable relationship and its influence on customer satisfaction at PT Pegadaian CP Sukoharjo. This research uses quantitative methods by collecting primary and secondary data through distributing questionnaires and literature data. The population in the customer research at PT Pegadaian CP Sukoharjo took a sample of 50 respondents with Convenience Sampling. Providing good service is something that is expected by every service provider and those who receive service. If a service company is not careful in attracting consumers, it can result in consumers leaving the company and moving to other companies that are considered more satisfying to their customers. In an effort to attract consumers, service companies must further improve their services both in service quality, service results and matters related to the service directly. The results of the study found that both partially and simultaneously there is a significant positive relationship and influence of optimal service quality consisting of service responsiveness, transaction speed, service presence, professionalism, and overall service satisfaction on customer satisfaction at PT Pegadaian CP Sukoharjo. Then it was also found that service responsiveness had the most dominant influence on customer satisfaction at PT Pegadaian CP Sukoharjo. Customer/consumer satisfaction can be explained by service responsiveness, transaction speed, service presence, professionalism, and overall service satisfaction of 85.70. While the remaining 14.30% is explained by other variables outside of this study.
MINAT BELI MASYARAKAT DITINJAU DARI PENGARUH IKLAN TV, CITRA MEREK, DAN DESAIN PRODUK PADA SARUNG CAP GAJAH DUDUK (Studi Empiris Pada Masyarakat Muslim Desa Koripan Kecamatan Matesih Kabupaten Karanganyar) Alfi Annur Rohman; Sri Wijiastuti; Abdullah Zailani
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol 10 No 2 (2023): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publik
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v10i2.719

Abstract

The aims of this study were 1) to test and analyze the partial effect of TV commercials, brand image and product design on buying interest in Gajah Dut stamp sarongs. 2) To find out the factors that have the most dominant influence on the interest in buying Gajah Dut stamp sarongs. 3) To test and analyze the influence of TV Ads, Brand Image, and Product Design simultaneously on the intention to buy the Gajah Dut stamp sarong. In this study, researchers used quantitative research with data collection methods through questionnaires and library document data. With a population of all Muslim communities in the Koripan Village, Matesih District. By taking a sample of 100 respondents through the accidential sampling method. By conducting data analysis through research instrument tests, classical assumption tests, linear regression tests, hypothesis testing. The results of the study found that both partially and simultaneously there was a positive and significant influence on television advertising, brand image and product design on the intention to buy the Gajah Dut stamp sarong. The brand image variable in this study is the variable that has the most dominant influence on the intention to buy the Gajah Gajah sarong. Purchase intention can be explained by television commercials, brand image and product design by 56.20%. While the remaining 43.80% is explained by other factors outside of this study.
Pengaruh Artificial Intelligence dan Hyper-Personalization terhadap Niat Beli Generasi Z pada Platform Social Commerce Shopee: Peran Mediasi Kepercayaan Konsumen Abdullah Zailani
Jurnal Akuntansi, Manajemen, dan Perencanaan Kebijakan Vol. 3 No. 3 (2026): March
Publisher : Indonesian Journal Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47134/jampk.v3i3.1057

Abstract

Perkembangan teknologi digital mendorong platform social commerce untuk mengintegrasikan Artificial Intelligence (AI) dan strategi hyper-personalization dalam rangka meningkatkan pengalaman berbelanja konsumen. Generasi Z sebagai digital natives memiliki ekspektasi tinggi terhadap layanan yang cepat, relevan, dan personal, namun juga menunjukkan sensitivitas yang tinggi terhadap isu kepercayaan dan keamanan data. Penelitian ini bertujuan untuk menganalisis pengaruh Artificial Intelligence dan hyper-personalization terhadap niat beli Generasi Z pada platform social commerce Shopee, serta menguji peran kepercayaan konsumen sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 300 responden Generasi Z pengguna Shopee di Indonesia. Teknik pengambilan sampel dilakukan secara purposive sampling. Data dianalisis menggunakan Partial Least Squares–Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa Artificial Intelligence dan hyper-personalization berpengaruh positif dan signifikan terhadap niat beli serta kepercayaan konsumen. Selain itu, kepercayaan konsumen terbukti berpengaruh positif terhadap niat beli dan berperan sebagai variabel mediasi parsial dalam hubungan antara Artificial Intelligence dan hyper-personalization terhadap niat beli. Temuan ini menunjukkan bahwa keberhasilan penerapan teknologi AI dan strategi personalisasi tingkat lanjut pada platform social commerce sangat dipengaruhi oleh kemampuan platform dalam membangun dan menjaga kepercayaan konsumen, khususnya pada Generasi Z. Penelitian ini memberikan kontribusi teoretis terhadap pengembangan literatur pemasaran digital serta implikasi praktis bagi pengelola platform dan pelaku usaha dalam merancang strategi berbasis teknologi yang berorientasi pada peningkatan kepercayaan konsumen.
Pengaruh Mata Kuliah Kewirausahaan dan Media Sosial terhadap Minat Berwirausaha di Kalangan Mahasiswa Adi Masliardi; Doni Mardiyanto; Mochamad Sarif Hasyim; Cut Nuraini; July Yuliawati; Abdullah Zailani
JURNAL ILMIAH EDUNOMIKA Vol. 9 No. 4 (2025): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v10i1.19250

Abstract

AbstractThis study aims to examine the influence of entrepreneurship courses and the use of social media on students' entrepreneurial interest in Karawang Regency. Using quantitative methods with multiple regression analysis, this study involved 150 students from Singaperbangsa University, Karawang, and Buana Perjuangan University, Karawang. The results showed that (1) entrepreneurship courses had a positive and significant effect on entrepreneurial interest (t = 2.737, p = 0.008); (2) the use of social media also had a positive and significant effect on entrepreneurial interest (t = 5.512, p = 0.000); and (3) together, these two factors contributed 55.5% to students' entrepreneurial interest (F = 36.162, p = 0.000). These findings indicate the importance of universities optimizing their entrepreneurship curriculum and utilizing social media in the learning process to increase students' entrepreneurial interest. Keywords: entrepreneurship, social media, entrepreneurial interest, students, higher education  
Consumer Motivation Moderates the Influence of Product Quality and Brand on Consumer Satisfaction in Shopee E-Commerce Users Abdullah Zailani; Ahmad Dzulfikri Budi Kusworo
AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Vol. 1 No. 3 (2024): AKSIOMA : Jurnal Sains, Ekonomi dan Edukasi
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/aksioma.v1i3.928

Abstract

The object of this research is Jemur Wonosari E-Commerce Users. The population in this study was 350 respondents. Meanwhile, the sample in this research consisted of 78 E-Commer consumer respondents. The purpose of this research was to test and analyze the influence of product quality on consumer satisfaction, to test and analyze the influence of product brands on consumer satisfaction, to test and analyze motivation moderating product quality on consumer satisfaction, to test and analyze the moderating motivation of product brands on consumer satisfaction. This research is quantitative research. The analysis technique in this research uses partial last square. The results of testing hypothesis 1 show that product quality has a significant effect on consumer satisfaction, the results of testing hypothesis 2 show that product brand has a significant effect on consumer satisfaction, the results of hypothesis 3 show that consumer motivation moderates product quality and has a significant effect on consumer satisfaction, while the results of testing hypothesis 4 show that Consumer motivation moderates product brand and has a significant effect on consumer satisfaction.
Beternak Ikan Lele dengan Metode Bergilir untuk Mendapatkan Penghasilan Rutin di Desa Palur Kecamatan Mojolaban Kabupaten Sujoharjo Darmanto; Suprihati; Budiyono; Basuki Sri Rahayu; Nunuk Herawati; Abdullah Zailani
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 8 No. 1 (2026): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/budimas.v8i1.19150

Abstract

Pengabdian Masyarakat ini bertujuan untuk membantu peternak ikan lele, masyarakat desa Palur kecamatan mojolaban kab. Sukoharjo untuk dapat menerapkan metode beternak lele dengan berbeda umur untuk setiap kolam yang sering disebut metote beternak bergulir. Membantu peternak Lele untuk memperoleh pendapatan secara rutin tiap seminggu, dua minggu atau tiap bulan sesuai dengan keinginannya. Pengabdian ini dilakukan peternak lele dan/atau calon peternak Lele di desa Palur kecamatan Mojolaban kabupaten Sukoharjo jumlahnya 30 orang. Metode pengabdian yang dilakukan adalah ceramah, diskusi dan pendampingan. Ceramah dilakukan untuk memahami teori beternak dengan metode bergilir. Diskusi dilakukan untuk mendalami teori yang belum jelas disampaikan dengan ceramah. Pendampingan dilakukan untuk memastikan peternak dan/atau calon peternak Lele dapat menerapkan metode bergilir. Hasil pengabdian pada Masyarakat ini adalah masyarakat desa Palur kec. Mojolaban kabupaten Sukoharjo dapat menerapkan beternak Lele dengan metode bergilir, dapat memperoleh pendapatan secara rutin tiap minggu, tiap dua minggu atau tiap bulan, dapat meningkatkan efisiensi biaya dan efektifitas usaha beternak Lele. Kata Kunci: Beternak Lele, Metode Bergilir, Efisiensi biaya, Efektifitas usaha.
Co-Authors Adi Masliardi Ahmad Dzulfikri Budi Kusworo Alfi Annur Rohman Basuki Sri Rahayu Budiyono Cut Nuraini Darmanto Darsono Darsono Doni Mardiyanto Febrianto Prabowo Inda Rezky Hermoyo July Yuliawati Mochamad Sarif Hasyim Mrihrahayu Rumaningsih Nunuk Herawati RINI ADIYANI Sri Wijiastuti Suprihati Suyamto Suyamto Syahri Al Husin Zandra Dwanita Widodo