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ANALISIS IDENTITAS VISUAL PADA IKLAN FASHION BRAND INTERNASIONAL DKNY SANDY RISMANTOJO
Serat Rupa: Journal of Design Vol 1 No 1 (2016): SRJD-JANUARY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i1.439

Abstract

Brand Identity and brand image are important parts of the branding process that must be managed in a sustainable way in order to seek and gain attention from their target audience. Life and death of a fashion brand depends on how the brand manages its image, products and how the brand establishes an intense relationship with its target audience. DKNY is an internationally renowned fashion brand that can be said to have succeeded in managing its brand identity and brand image by developing visual characteristic that no other fashion brand has. This essay will deeply analyze the DKNY’s visual characteristic by reading the icons and index of DKNY fashion advertisings. Keywords: advertising; branding;  fashion;  icon;  index
UPAYA PENGENALAN PAKAIAN ADAT INDONESIA PADA ANAK SEKOLAH DASAR, MENGGUNAKAN AUGMENTED REALITY PADA BOOK DESIGN CLARA RIYANTI TERESA; BERTI ALIA BAHADURI; SANDY RISMANTOJO
Serat Rupa: Journal of Design Vol 1 No 3 (2017): SRJD-MAY
Publisher : Faculty of Humanities and Creative Industries, Maranatha Christian University (formerly Faculty of Fine Arts and Design)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/srjd.v1i3.468

Abstract

Indonesia is an archipelago with a variety of cultures, one of which is the traditional clothing. According to the Indonesian elementary school curriculum in 2013, the contents about Indonesian Traditional Clothing are taught in grade four elementary school. The writer gathered the fact that only a few children who are interested in Indonesian Traditional Clothing because the learning media is very minimal and unattractive. The improvements of technology especially on smartphone can be the best way to apply the more attractive education for children. This design aims to introduce Indonesian Traditional Clothing in interesting and innovative ways to improve children’s interest. It also uses attractive media in books and takes advantage of the children’s smartphone to teach the material of Indonesian Traditional Clothing. Through this design, the book still serves as the main medium of learning; to attract children to learn about Indonesia clothing can be delivered effectively. The method used to collect data are literatures study and interview, then experiments in drawing the traditional costumes using the preferable illustration style. The final stag is to create an interactive book that integrates with smartphone applications to convey information about Indonesian Traditional Clothing children. The book is completed with interesting visual and peek-a-boo interactive that can be connected to a smartphone application as a supporting medium with audio features. Through this book design, children can get to know and be interested in Indonesian Traditional Clothing, so it can be known from the early age. Keywords: book; children; Indonesian traditional clothing; interactive