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All Journal JURNAL LENTERA BISNIS
Fadhila Hana Martaputri
Universitas Padjadjaran
Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PRODUK DAN STORE ATMOSPHERE TERHADAP MINAT BELI ULANG (STUDI PADA NAKULA COFFEE CIKARANG) Fadhila Hana Martaputri; Tetty Herawaty; Dian Fordian
JURNAL LENTERA BISNIS Vol. 14 No. 1 (2025): JURNAL LENTERA BISNIS, JANUARI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i1.1388

Abstract

This study aims to determine the influence of product quality and store atmosphere on repurchase intention at Nakula Coffee Cikarang. The research method used is quantitative. Primary data was obtained through questionnaire distribution and unstructured interviews, while secondary data was collected through literature studies. The population in this study consists of Nakula Coffee customers. The sampling technique used in this research is purposive sampling. The research sample consists of 112 respondents who have consumed Nakula Coffee products on-site or dined in at least once. The data analysis technique used is multiple linear regression analysis. The results of this study indicate a positive influence of product quality on repurchase intention. Additionally, store atmosphere also has a positive influence on repurchase intention. Furthermore, product quality and store atmosphere together influence repurchase intention at Nakula Coffee.
Co-Authors Dian Fordian Tetty Herawaty