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All Journal Devotion: Journal of Research and Community Service
Nabila Cahaya Maulida
STMIK Borneo Internasional Balikpapan

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The Importance of Academic Information Systems in Higher Education Arifa Wildana Al Kautsar; Nabila Cahaya Maulida; Joy Nashar Utama Jaya
Devotion : Journal of Research and Community Service Vol. 7 No. 7 (2026): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v7i7.25747

Abstract

The development of information technology has encouraged universities to improve the quality of academic services through the implementation of digital systems. One form of implementation is the use of the Sistem Informasi Akademik (SIAKAD) or Academic Information System, which supports various administrative processes, including Study Plan Card (Kartu Rencana Studi [KRS]) submission, grade management, lecture scheduling, and the delivery of academic information to students. The presence of this system makes administrative processes more practical, efficient, and accessible to the entire academic community. This research aimed to examine the importance of implementing Academic Information Systems in improving the effectiveness of academic services in higher education. The study employed a literature review method by examining various scientific journals and references related to the implementation of SIAKAD in Indonesia. The collected data were analyzed descriptively to identify the benefits, challenges, and development opportunities of academic information systems. The results showed that SIAKAD implementation provides several benefits, including improved administrative efficiency, easier access to academic information, and enhanced service quality for students and lecturers. However, several challenges remain, including technological infrastructure readiness, user competency in operating the system, and the need for continuous system development to adapt to technological advancements. Therefore, effective management of SIAKAD is an important factor in supporting the improvement of higher education service quality.
The Role of Social Media as a Digital Business Tool in Improving Product Marketing and Sales Arifa Wildana Al Kautsar; Nabila Cahaya Maulida; Joy Nashar Utama Jaya
Devotion : Journal of Research and Community Service Vol. 7 No. 8 (2026): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v7i8.25766

Abstract

The development of information technology has significantly changed the way business actors operate and manage their businesses. Currently, social media has become one of the most widely used digital platforms for marketing and selling various products. Social media no longer functions solely as a communication medium but has also become an effective tool for introducing products, building customer relationships, and expanding market reach. This study aims to examine the role of social media in supporting digital business development, particularly in improving product marketing activities and sales performance. The research employed a literature review method by collecting various references, including scientific journals, books, and relevant articles related to the research topic. The collected data were analyzed descriptively to provide an overview of social media utilization in business activities. The results indicate that social media utilization helps business actors implement marketing strategies more effectively. Product information can be disseminated rapidly, promotional costs are more affordable compared with conventional media, and market reach can be expanded. Furthermore, direct communication between sellers and customers through social media can strengthen consumer trust, which contributes to increased product sales. Therefore, the optimal utilization of social media can serve as a strategic approach to supporting business growth in the digital era.
The Role of Social Media as a Digital Business Tool in Improving Marketing and Sales of MSME Products Nabila Cahaya Maulida; Arifa Wildana Al Kautsar; Dwi Laras Syahrina; Komputerio Akbar
Devotion : Journal of Research and Community Service Vol. 7 No. 8 (2026): Devotion: Journal of Community Research
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/devotion.v7i8.25767

Abstract

The rapid development of digital technology has encouraged Micro, Small, and Medium Enterprises (MSMEs) to continuously adapt within an increasingly digitalized business ecosystem. Social media has evolved beyond a platform for entertainment into a strategic tool for product marketing and sales. This study aims to analyze the role of social media as a digital business tool in improving MSME product marketing and sales, identify the most impactful platforms, and examine relevant strategies, challenges, and solutions. The research employed a quantitative descriptive survey method using questionnaires distributed to 80 MSME actors in urban areas who actively utilized social media as a marketing channel. The data were analyzed using descriptive statistics and frequency distribution analysis. The results indicate that 91.25% of respondents reported significant sales growth attributed to social media utilization, with Instagram and TikTok emerging as the most widely used platforms. Creative content strategies, two-way communication, and micro-influencer collaborations were identified as the most effective approaches. The main barriers included limited digital literacy (reported by 67.5% of respondents) and insufficient time for content management (reported by 58.75% of respondents). This study concludes that strategic and data-driven optimization of social media utilization is essential for strengthening MSME competitiveness in the digital economy era.
Co-Authors Arifa Wildana Al Kautsar Dwi Laras Syahrina Joy Nashar Utama Jaya Komputerio Akbar