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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ekbis (Ekonomi & Bisnis)
Farid Arifin
Universitas Langlangbuana
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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PERBANDINGAN MOVING AVERAGE DAN EXPONENTIAL SMOOTHING UNTUK PERAMALAN TINGKAT AKURASI PENJUALAN SUSU BEAR BRAND ORIGINAL DI CV. JUJUR CITRA SENTOSA Rahma Nur Fauziah; Dudi Haryadi; Farid Arifin
Jurnal Ekbis (Ekonomi & Bisnis) Vol 14 No 1 (2026): Juni 2026
Publisher : POLITEKNIK PIKSI GANESHA

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Abstract

Penelitian ini dilakukan untuk mengidentifikasi metode peramalan yang memiliki tingkat akurasi terbaik dalam memperkirakan penjualan produk susu Bear Brand kemasan Original di CV. Jujur Citra Sentosa Bandung. Data yang digunakan merupakan catatan historis penjualan bulanan sepanjang tahun 2025. Penelitian ini menggunakan pendekatan kuantitatif melalui analisis komparatif terhadap dua metode peramalan, yaitu Moving Average (n=3) dan Exponential Smoothing (ES) dengan variasi nilai bobot alfa (α) antara 0,1 hingga 0,9. Evaluasi akurasi dilakukan dengan mengukur nilai Mean Absolute Deviation (MAD) dan Mean Squared Error (MSE). Dari hasil penelitian dapat diketahui bahwa penjualan produk cenderung berfluktuasi. Berdasarkan analisis komparatif, Nilai α = 0,9 pada metode Exponential Smoothing memberikan tingkat akurasi terbaik dengan nilai MAD sebesar 10.101 dan MSE sebesar 2.985.888.994. Dengan demikian, Berdasarkan tingkat akurasi yang diperoleh, metode Exponential Smoothing terbukti lebih optimal untuk meramalkan penjualan susu Bear Brand Original dibandingkan metode Moving Average. Kata kunci : Peramalan, Penjualan, Moving Average, dan Exponensial Smoothing
THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVATION ON CUSTOMER SATISFACTION AMONG NETFLIX USERS IN BANDUNG CITY Nabil Ahnaf Rustiana; R. Ela Sulastri; Farid Arifin
Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v5i2.2835

Abstract

The rapid development of the digital streaming industry compels platforms such as Netflix to continuously enhance user satisfaction amid intensifying competition. This study aims to analyze the conditions of Hedonic Motivation, Utilitarian Motivation, and Customer Satisfaction among Netflix users in Bandung City, and to examine the influence of Hedonic Motivation and Utilitarian Motivation on Customer Satisfaction both partially and simultaneously. A descriptive and verificative research method with a quantitative approach was applied. The sample consisted of 100 Netflix users in Bandung City, selected through purposive sampling based on the Lemeshow formula. Data were analyzed using path analysis with data transformation performed through the Method of Successive Interval (MSI). The results indicate that Hedonic Motivation and Utilitarian Motivation are both in the "good" category, with percentage scores of 75.19% and 75.02%, respectively, while Customer Satisfaction is also classified as "good" with a score of 74.66%. Partially, Hedonic Motivation has a significant positive effect on Customer Satisfaction (β = 0.463; t = 5.159), and Utilitarian Motivation also exerts a significant positive effect (β = 0.397; t = 4.418). Simultaneously, both variables significantly influence Customer Satisfaction (F = 87.140), contributing 64.2% of the total variance, with the remaining 35.8% attributable to other factors beyond the scope of this study.
Co-Authors Haryadi, Dudi Nabil Ahnaf Rustiana R. Ela Sulastri Rahma Nur Fauziah