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All Journal Jurnal Ekonomi dan Manajemen (JEKMA) Jurnal Ekbis (Ekonomi & Bisnis) Jurnal Pengabdian Tri Bhakti
Farid Arifin
Universitas Langlangbuana
Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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PERBANDINGAN MOVING AVERAGE DAN EXPONENTIAL SMOOTHING UNTUK PERAMALAN TINGKAT AKURASI PENJUALAN SUSU BEAR BRAND ORIGINAL DI CV. JUJUR CITRA SENTOSA Rahma Nur Fauziah; Dudi Haryadi; Farid Arifin
Jurnal Ekbis (Ekonomi & Bisnis) Vol 14 No 1 (2026): Juni 2026
Publisher : POLITEKNIK PIKSI GANESHA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini dilakukan untuk mengidentifikasi metode peramalan yang memiliki tingkat akurasi terbaik dalam memperkirakan penjualan produk susu Bear Brand kemasan Original di CV. Jujur Citra Sentosa Bandung. Data yang digunakan merupakan catatan historis penjualan bulanan sepanjang tahun 2025. Penelitian ini menggunakan pendekatan kuantitatif melalui analisis komparatif terhadap dua metode peramalan, yaitu Moving Average (n=3) dan Exponential Smoothing (ES) dengan variasi nilai bobot alfa (α) antara 0,1 hingga 0,9. Evaluasi akurasi dilakukan dengan mengukur nilai Mean Absolute Deviation (MAD) dan Mean Squared Error (MSE). Dari hasil penelitian dapat diketahui bahwa penjualan produk cenderung berfluktuasi. Berdasarkan analisis komparatif, Nilai α = 0,9 pada metode Exponential Smoothing memberikan tingkat akurasi terbaik dengan nilai MAD sebesar 10.101 dan MSE sebesar 2.985.888.994. Dengan demikian, Berdasarkan tingkat akurasi yang diperoleh, metode Exponential Smoothing terbukti lebih optimal untuk meramalkan penjualan susu Bear Brand Original dibandingkan metode Moving Average. Kata kunci : Peramalan, Penjualan, Moving Average, dan Exponensial Smoothing
THE EFFECT OF HEDONIC AND UTILITARIAN MOTIVATION ON CUSTOMER SATISFACTION AMONG NETFLIX USERS IN BANDUNG CITY Nabil Ahnaf Rustiana; R. Ela Sulastri; Farid Arifin
Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2026): Juni: Jurnal ekonomi dan Manajemen
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jekma.v5i2.2835

Abstract

The rapid development of the digital streaming industry compels platforms such as Netflix to continuously enhance user satisfaction amid intensifying competition. This study aims to analyze the conditions of Hedonic Motivation, Utilitarian Motivation, and Customer Satisfaction among Netflix users in Bandung City, and to examine the influence of Hedonic Motivation and Utilitarian Motivation on Customer Satisfaction both partially and simultaneously. A descriptive and verificative research method with a quantitative approach was applied. The sample consisted of 100 Netflix users in Bandung City, selected through purposive sampling based on the Lemeshow formula. Data were analyzed using path analysis with data transformation performed through the Method of Successive Interval (MSI). The results indicate that Hedonic Motivation and Utilitarian Motivation are both in the "good" category, with percentage scores of 75.19% and 75.02%, respectively, while Customer Satisfaction is also classified as "good" with a score of 74.66%. Partially, Hedonic Motivation has a significant positive effect on Customer Satisfaction (β = 0.463; t = 5.159), and Utilitarian Motivation also exerts a significant positive effect (β = 0.397; t = 4.418). Simultaneously, both variables significantly influence Customer Satisfaction (F = 87.140), contributing 64.2% of the total variance, with the remaining 35.8% attributable to other factors beyond the scope of this study.
Peningkatan Daya Saing UMKM Berbasis Digital: Implementasi Pembukuan dan Pembayaran Digital Farid Arifin; Shandika Aditya Saputra; Algeri Yusuf Ahmad Choir; Zahwa Kumara Devi; Valina Mutiara Tsabbit Al Bilqis
Jurnal Pengabdian Tri Bhakti Vol 7 No 3 (2025): Jurnal Pengabdian Tribhakti (Edisi Khusus)
Publisher : LPPM Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i3.2341

Abstract

In the current era of digitalization, many Micro, Small, and Medium Enterprises (MSMEs) have adopted various digital wallet payment methods, including the use of the QRIS payment system. Additionally, MSMEs can enhance their competitiveness by implementing systematic bookkeeping to ensure that their sales outcomes are balanced with expenses such as raw materials, operational costs, and inventory damage mitigation. This study was conducted through observation and workshops based on the real conditions in Kiaradodot Village, Gandamekar, Garut Regency, where QRIS payments and digital bookkeeping systems have not yet been implemented. The final result of this research indicates that by adopting QRIS and digital bookkeeping, MSMEs are expected to develop the skills necessary to utilize payment systems that improve customer convenience, strengthen brand image, and optimize their business potential to drive sales growth.
Model Pengelolaan Sampah Organik Terintegrasi Budidaya Magot: Pendampingan KSM Buruan Sae RW 03-4 Pakemitan Muhamad Hidayat; Farid Arifin; Dudi Yudha Kusuma; Mochamad Lutfi Wijoyo; Heldiansyah
Jurnal Pengabdian Tri Bhakti Vol 8 No 1 (2026): Jurnal Pengabdian Tri Bhakti
Publisher : LPPM Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v8i1.2397

Abstract

This community service program designs and implements agains the organic waste management and integrated with cultivation Black Soldier Fly (BSF) through mentoring of Community Self-Help Groups (KSM) Buruan Sae in RW 03–04, Pakemitan Village, Cinambo District, Bandung City. Interventions included strengthening sorting practices at source, transferring non-technical knowledge (group management, record keeping, marketing), developing simple operational modules and operationalization procedure system (OPS), demonstrating maggot cultivation, and facilitating maggot product marketing networks. The research used a participatory qualitative approach: participant observation, interviews, Focus Group Discussions (FGDs), and visual documentation. Initial findings indicated increased awareness and intention to sort at the household level, the establishment of pilot-scale cultivation units managed by community, the development of operational modules and or OPS, and the opening of local market access for maggot products and compost. The developed model emphasized local circular economy principles, simple record keeping for community business management, and a yield based financing mechanism. Recommendations included strengthening quantitative monitoring, implementing incentive schemes for sorters, and providing further technical assistance to stabilize product quality.
Co-Authors Algeri Yusuf Ahmad Choir Dudi Yudha Kusuma Haryadi, Dudi Heldiansyah Mochamad Lutfi Wijoyo Muhamad Hidayat Nabil Ahnaf Rustiana R. Ela Sulastri Rahma Nur Fauziah Shandika Aditya Saputra Valina Mutiara Tsabbit Al Bilqis Zahwa Kumara Devi